Stand out from the crowd!
One of the most important things you can do to help your online visibility is have an eye-catching logo.
Make sure the logo reflects you, and that it is easy to notice and recognise. It is also useful to consider being able to use part of the logo for social media avatars; again increasing your brand across all platforms.
We’ve mentioned this tip in part before, but we’re going to extend it a little here.
We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.
Your website is, in effect, a shop window. If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.
Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!
Today’s Tip is a general marketing tip for any business.
Make sure you register on Google My Business, This is a free service which helps your listing appear when people are searching for your business or businesses like yours on Google Search and Maps.
You can keep your content fresh and useful by adding your website, address, opening hours and contact details together with images and an option for your clients to review.
Who could ask more from a free service – as the old saying goes, you really don’t get much for nothing these days!
As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.
Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review. Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right. A poor executed social media account can be as off-putting to potential customers as not having one at all.
Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same. If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!
Keep your content crisp and effective to be noticed.
We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.
For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.
Our very first tip of 2017 is…….organisation!
Take time in your first week of the year to have a think about your online presence. Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.
Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.
As it is the season of goodwill we’ve decided to offer our first ever competition!
What’s the prize?
The prize is one of our Digital Marketing Reports with a value of £75. The report takes an in-depth look at your business and how you’re using social media and gives advice and tips to ensure you’re getting the best out of your marketing. We also take a look at your website and again offer expert advice on how to make the most out of your online presence.
What do you have to do?
Well we have two ways you can enter. Simply visit and like our Facebook page and like the pinned post and comment with the name of your business . We won’t ask you to share as a condition of entering, but it would be nice if you feel so inclined!
Your other option is to visit our Twitter account give us a follow and retweet the pinned post.
We will draw the competition using a random generator on 31st December 2016 and the prize will be available from Tuesday 3rd January 2017 for the winner to use when they’re ready!
Good luck!
As part of Hate Crime Awareness Week, The Crown Prosecution Service (CPS) has today published guidelines as to the range of offences for which social media users could face prosecution.
The guidelines make it clear that social media users who create derogatory hashtags, who try to gather virtual mobs to target people, people who post humiliating photoshopped images, users who indulge in the practice of “baiting” and people who post or encourage people to repeat grossly offensive messages should face prosecution, which could result in a jail term. The maximum jail term for such offences is 12 months.
The guidelines are keen to point out that message must pass what they’re describing as a “high threshold” before a prosecution can take place.
The guidelines go on to clarify that teenagers who send sexually explicit images of themselves are not to be prosecuted providing it is consensual and all parties are a similar age.
The new guidelines (which can be read in full here) are particularly welcome after a report earlier this year found that 1 in 4 teenagers had suffered some form of online abuse.
Further information on Hate Crime Awareness Week can be found by visiting the Stop Hate UK website.
For today’s tip we’re visiting something very small but very important. The favicon.
So what is a favicon? A favicon (short for favourite icon) is an icon associated with a particular website. This is usually displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.
Are they important? We think yes, they are! Whilst a very small thing and not essential to the running of a site they show an attention to detail which makes your company stand out. From a branding point of view, favicons are vital as they make your brand appear even in the tiniest spaces.
So – this week we are setting some homework. If you haven’t got a favicon, make sure you have by next week! They are very easy to create yourself by using a free web tool.
Today’s tip is a bit more generic than usual but an important one we think.
Today we would like to impress upon you all the benefits of digital marketing. A small part of digital marketing is social media which gives you the chance to reach a large market. And best of all, if your budget is small you can – with careful usage – do this for free!
Social media is a free, instantly accessible global market. And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.
Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.
See you next week!
Morning folks, that time again!
Today’s tip is really more of a question. How many of you have a blog? And if you do, how many of you update it regularly?
Blogging is a really useful way of gaining interest in you as a brand because you’re saying more than a character limit or a social media post can. Blogs can be newsworthy, can be about your products or even just a stream of your – hopefully sentient – thoughts.
If you want to use blogging as a way to grow your business, there is no hard and fast rule as to how often you should blog. Your best option is to make a realistic schedule and stick to it. You can always add more posts if you find the time. Most experts in the field suggest once a week as a minimum is a great rule of thumb.
So get blogging and show me what you’ve got!