As part of Hate Crime Awareness Week, The Crown Prosecution Service (CPS) has today published guidelines as to the range of offences for which social media users could face prosecution.
The guidelines make it clear that social media users who create derogatory hashtags, who try to gather virtual mobs to target people, people who post humiliating photoshopped images, users who indulge in the practice of “baiting” and people who post or encourage people to repeat grossly offensive messages should face prosecution, which could result in a jail term. The maximum jail term for such offences is 12 months.
The guidelines are keen to point out that message must pass what they’re describing as a “high threshold” before a prosecution can take place.
The guidelines go on to clarify that teenagers who send sexually explicit images of themselves are not to be prosecuted providing it is consensual and all parties are a similar age.
The new guidelines (which can be read in full here) are particularly welcome after a report earlier this year found that 1 in 4 teenagers had suffered some form of online abuse.
For today’s tip we’re visiting something very small but very important. The favicon.
So what is a favicon? A favicon (short for favourite icon) is an icon associated with a particular website. This is usually displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.
Are they important? We think yes, they are! Whilst a very small thing and not essential to the running of a site they show an attention to detail which makes your company stand out. From a branding point of view, favicons are vital as they make your brand appear even in the tiniest spaces.
So – this week we are setting some homework. If you haven’t got a favicon, make sure you have by next week! They are very easy to create yourself by using a free web tool.
Today’s tip is a bit more generic than usual but an important one we think.
Today we would like to impress upon you all the benefits of digital marketing. A small part of digital marketing is social media which gives you the chance to reach a large market. And best of all, if your budget is small you can – with careful usage – do this for free!
Social media is a free, instantly accessible global market. And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.
Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.
Today’s tip is really more of a question. How many of you have a blog? And if you do, how many of you update it regularly?
Blogging is a really useful way of gaining interest in you as a brand because you’re saying more than a character limit or a social media post can. Blogs can be newsworthy, can be about your products or even just a stream of your – hopefully sentient – thoughts.
If you want to use blogging as a way to grow your business, there is no hard and fast rule as to how often you should blog. Your best option is to make a realistic schedule and stick to it. You can always add more posts if you find the time. Most experts in the field suggest once a week as a minimum is a great rule of thumb.
As fast as we plan tips to bring you, its time to write again!
Today’s tip focuses on making your social media accounts easily accessible. Ensure your social media icons are clearly visible on your website. Also, for those of you who use a free website building tool, make sure you change the social media accounts from those of the site host to your own. There is nothing worse for a customer than thinking “we’d really like to see what these people are saying” to find that when they try to follow you on Twitter or Facebook they find someone completely different. And, we have said this before, but ALWAYS make sure your social media accounts open in a new tab or window.
Half the battle is ensuring your methods for communication are visible. Remember no-one will know what you’re saying if they can’t find you!
Another generic tip this week, but a very important one.
Make sure your business website is optimised to perform at the best level on mobile devices. A good percentage of social media users do so on a mobile device, therefore it is reasonable to assume that if they follow a link to your website, they will be viewing on the same device.
Make sure your mobile site looks good and works as well as your desktop site. It is always a good option to allow people to swap to the desktop site should they choose. You can use a tool such as Google’s Mobile-Friendly tool to check how your site is running.
We will be doing a lesson piece on best practice for mobile sites shortly so watch this space!
Today’s tip can apply to all your social media channels.
Remember to use the “About” section on your social media profiles to your advantage. You should take the opportunity to give an overview of your business and what you offer. Keep it short but engaging, the aim is to spark people’s interest in you as a brand. Make sure your website URL appears on your profile so people can find out more and, ultimately, contact you.
If people have landed on your social media profile you want to make it as easy as possible for them to find out further information. The better social media profiles are clear, concise and clean.
By next week make sure your profile is up to date. We will check! (Just kidding, there’s no test, but this is a great chance to do your housekeeping!)
We were contacted by Jurassic Coast Holiday Home Management at the advent of their online career. They had made a great website themselves using a free service, but wanted our advice on streamlining that website, ensuring they met Search Engine Optimisation best practice and creating a thriving presence on social media.
We are delighted to announce that after an initial consultation, we have created a partnership and are really excited to be working with Jurassic Coast Holiday Home Management.
If you’d like to find out a little more about what they do, please visit their website.
Amazon Natural Fitness contacted us to help them out with their social media. Phil and Anna who run the gym both have other jobs and they found they simply couldn’t afford the time to make use of social media and digital marketing to increase their membership numbers.
That’s where we’ve stepped in. As part of our agreement with Amazon we’re handling their social media presence, improving their online brand and dealing with search engine optimisation on their website. We are dedicating several hours per week to making use of free social media advertising to help increase awareness of Amazon Natural Fitness in the local area.
We’re really pleased to be working with a local business and tailoring our social media packages to exactly meet their requirements. It is really important to us that we work with all the staff at Amazon – and we encourage them to be active on the brand social media accounts too!
You can visit Amazon’s excellent website here. Amazon are also on Facebook, Twitter and a newly launched Instagram account! Have a look around and keep your eyes out for increased content through all platforms as we work with the talented owners of Amazon!