Another generic tip this week, but a very important one.
Make sure your business website is optimised to perform at the best level on mobile devices. A good percentage of social media users do so on a mobile device, therefore it is reasonable to assume that if they follow a link to your website, they will be viewing on the same device.
Make sure your mobile site looks good and works as well as your desktop site. It is always a good option to allow people to swap to the desktop site should they choose. You can use a tool such as Google’s Mobile-Friendly tool to check how your site is running.
We will be doing a lesson piece on best practice for mobile sites shortly so watch this space!
Today’s tip can apply to all your social media channels.
Remember to use the “About” section on your social media profiles to your advantage. You should take the opportunity to give an overview of your business and what you offer. Keep it short but engaging, the aim is to spark people’s interest in you as a brand. Make sure your website URL appears on your profile so people can find out more and, ultimately, contact you.
If people have landed on your social media profile you want to make it as easy as possible for them to find out further information. The better social media profiles are clear, concise and clean.
By next week make sure your profile is up to date. We will check! (Just kidding, there’s no test, but this is a great chance to do your housekeeping!)
We were contacted by Jurassic Coast Holiday Home Management at the advent of their online career. They had made a great website themselves using a free service, but wanted our advice on streamlining that website, ensuring they met Search Engine Optimisation best practice and creating a thriving presence on social media.
We are delighted to announce that after an initial consultation, we have created a partnership and are really excited to be working with Jurassic Coast Holiday Home Management.
If you’d like to find out a little more about what they do, please visit their website.
Amazon Natural Fitness contacted us to help them out with their social media. Phil and Anna who run the gym both have other jobs and they found they simply couldn’t afford the time to make use of social media and digital marketing to increase their membership numbers.
That’s where we’ve stepped in. As part of our agreement with Amazon we’re handling their social media presence, improving their online brand and dealing with search engine optimisation on their website. We are dedicating several hours per week to making use of free social media advertising to help increase awareness of Amazon Natural Fitness in the local area.
We’re really pleased to be working with a local business and tailoring our social media packages to exactly meet their requirements. It is really important to us that we work with all the staff at Amazon – and we encourage them to be active on the brand social media accounts too!
You can visit Amazon’s excellent website here. Amazon are also on Facebook, Twitter and a newly launched Instagram account! Have a look around and keep your eyes out for increased content through all platforms as we work with the talented owners of Amazon!
Today’s tip is short and simple, but something that is frequently overlooked and can make such a difference.
We like it when businesses link to their social media profiles – as many as they have – from their website. It shows your customers you are progressive and that you really are keen on keeping up with trends.
Here’s where our tip comes in – make sure when people visiting your website (remember these are your potential customers) click on a link to your social media profiles, the link opens in a new tab or window. You want people to stay on your website and give them MORE chances to read about you, not immediately direct them away somewhere else. Getting people to visit your website is a really hard thing to achieve. When you do this, you must keep them.