For today’s tip we’re visiting something very small but very important.  The favicon.

So what is a favicon?  A favicon (short for favourite icon) is an icon associated with a particular website.  This is usually displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.

Are they important?  We think yes, they are!  Whilst a very small thing and not essential to the running of a site they show an attention to detail which makes your company stand out.  From a branding point of view, favicons are vital as they make your brand appear even in the tiniest spaces.

So – this week we are setting some homework.  If you haven’t got a favicon, make sure you have by next week!  They are very easy to create yourself by using a free web tool.