For today’s tip we’re visiting something very small but very important. The favicon.
So what is a favicon? A favicon (short for favourite icon) is an icon associated with a particular website. This is usually displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.
Are they important? We think yes, they are! Whilst a very small thing and not essential to the running of a site they show an attention to detail which makes your company stand out. From a branding point of view, favicons are vital as they make your brand appear even in the tiniest spaces.
So – this week we are setting some homework. If you haven’t got a favicon, make sure you have by next week! They are very easy to create yourself by using a free web tool.