Tag Archives: website

Tips on Tuesday

You’ve, obviously, been following Tips on Tuesday from the start, and your social media profiles are absolutely fantastic.

But people know how to find them, right?

Magnifying Glass

Don’t make people work to find your profiles.  Link them from anywhere and everywhere! Have your handles on your business cards, email signatures, websites, literature and make your usernames as intuitive as possible.  There is nothing more frustrating for someone who wants to listen to what you have to say, but cannot hear it because they can’t find it!

Make sure you make it as simple as possible to hear what you have to say!

Tips on Tuesday

Your online presence is very important, we all know that; and this applies just as much to your website as to your social media channels.

Website image

A good website should have: –

  1. An engaging biography – make it lively and tell your story.  The more engaging this is, the more likely a potential customer is to read more!
  2. Testimonials – do not underestimate the value of word of mouth.  Ask your satisfied customers for a testimonial and upload to your website.  Share your positive feedback!
  3. Clear calls to action – make it very obvious how people can contact you.  How they can buy your product.  How they can find more information.  The easier the journey for the site user, the more likely a sale is to occur.
  4. Make your social content obvious – a customer might not want to buy something immediately, but if you give them options to follow you, you will remain in their consciousness for when they DO want to make a purchase.

Make your website and social media channels work for you!

Tips on Tuesday

Did you know almost 60% of people making digital purchases this year will do so on a smart phone?

Smart phone

Make sure your website is mobile friendly! Important factors are: –

  1. Speed – make sure all pages load quickly
  2. Simplicity – make navigation intuitive
  3. Size – design your site so even the largest hands can interact with ease
  4. Visible – ensure your content can be read easily on different sized devices
  5. Accessibility – your website should work across all mobile devices and handset orientations

Check out how your site functions on a device by visiting a test site (other sites are available!)

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

SPAGLogo

We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

Today’s Tip is a general marketing tip for any business.

Aire Media Google My Business

Make sure you register on Google My Business,  This is a free service which helps your listing appear when people are searching for your business or businesses like yours on Google Search and Maps.

You can keep your content fresh and useful by adding your website, address, opening hours and contact details together with images and an option for your clients to review.

Who could ask more from a free service – as the old saying goes, you really don’t get much for nothing these days!

Tips on Tuesday

As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.

Image of definition of organisation

Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review.  Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right.  A poor executed social media account can be as off-putting to potential customers as not having one at all.

Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same.  If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!

Keep your content crisp and effective to be noticed.

Tips on Tuesday

We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Image of definition of organisation

Take time in your first week of the year to have a think about your online presence.  Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.

Aire Media Christmas Competition!

As it is the season of goodwill we’ve decided to offer our first ever competition!

Xmas competition

What’s the prize?

The prize is one of our Digital Marketing Reports with a value of £75. The report takes an in-depth look at your business and how you’re using social media and gives advice and tips to ensure you’re getting the best out of your marketing. We also take a look at your website and again offer expert advice on how to make the most out of your online presence.

What do you have to do?

Well we have two ways you can enter.  Simply visit and like our Facebook page and like the pinned post and comment with the name of your business . We won’t ask you to share as a condition of entering, but it would be nice if you feel so inclined!

Your other option is to visit our Twitter account give us a follow and retweet the pinned post.

We will draw the competition using a random generator on 31st December 2016 and the prize will be available from Tuesday 3rd January 2017 for the winner to use when they’re ready!

Good luck!

CPS publishes new social media guidelines

As part of Hate Crime Awareness Week, The Crown Prosecution Service (CPS) has today published guidelines as to the range of offences for which social media users could face prosecution.

CPS Logo ImageThe guidelines make it clear that social media users who create derogatory hashtags, who try to gather virtual mobs to target people, people who post humiliating photoshopped images, users who indulge in the practice of “baiting” and people who post or encourage people to repeat grossly offensive messages should face prosecution, which could result in a jail term.  The maximum jail term for such offences is 12 months.

The guidelines are keen to point out that message must pass what they’re describing as a “high threshold” before a prosecution can take place.

The guidelines go on to clarify that teenagers who send sexually explicit images of themselves are not to be prosecuted providing it is consensual and all parties are a similar age.

The new guidelines (which can be read in full here) are particularly welcome after a report earlier this year found that 1 in 4 teenagers had suffered some form of online abuse.

Further information on Hate Crime Awareness Week can be found by visiting the Stop Hate UK website.

 

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