Do you have a favourite social media platform? Come on now, tell the truth – everyone does!
It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there. However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms. Consider social media as an online shop window, the more visible windows you have, the most likely you are to be seen!
Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable! Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!