As the saying goes “a change is as good as a rest“, and right now everyone is living through a lot of changes!
With the national (and international) situation so fluid, you need to remember to communicate any changes that affect your business as quickly as you can, and to reach as many people as you can.
Use your social media channels to share messages on opening times, limits on numbers of customers permitted in your premises, how to book your services (you can even use Facebook’s own tool for this!).
It is so hard to deliver excellent customer service when you’re dealing with changes to what you can and can’t do. You can however have excellent communication skills and let your customers know what you’re doing and how you’re doing it!
Ok so Christmas…we know, we know it’s three months away but hear us out.
It is no secret that this year has been amongst other things challenging, depressing at times. If you have certain products, experiences that fit within guidelines etc don’t be afraid to start advertising them early.
We get the feeling we’re all going to need something to look forward to so if you can spread a little cheer – even if it is September, give it a whirl! If it suits you, and of course if it gives your business a much needed boost, start your festive season now!
Have you thought about helping your followers get to know you better?
“Behind the scenes” footage, whether in the form of images or video can be a really valuable type of content for your social media feeds. Why not share where the magic happens; the stockroom, the factory floor, even your own desk!
Whilst you must be careful not to share anything sensitive or confidential, sharing where and how you work can be a really valuable way of your followers getting to know what is behind the business!
Do you find yourself repeatedly recommending the same thing to customers? If so, why wait to be asked! Share your best-sellers to your wider social media audiences with an explanation as to why! Every so often it is really ok to blow your own trumpet, and this is one of those occasions!
Just a small chap, but really important to use in your Instagram posts. But how many should you use?
We recommend using between 5 and 10 hashtags per post; which should be a mix of trending and hashtags unique to your brand. Using too many hashtags, whilst tempting to try and cover every eventuality, can actually be counterproductive as you risk diluting your message.
It is no secret that 2020 has been at best challenging.
At this time of year we would usually be giving the advice that it’s important to be taking a break if your sector permits, and despite everything that has changed life to a “new normal” we think the advice is just as pertinent as ever.
2020 has been stressful, tiring and demanding. It is ok to have a rest and take some time away from your social media channels. In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.
If at all possible Take some time off to relax, recharge your batteries and ensure you’re refreshed to move into the final quarter of 2020!