Tips on Tuesday

Social media feedback is instant; so don’t be afraid to use it!

Feedback

If you get a positive review on Facebook, or someone tweets about your company, don’t be afraid to share that out and draw people’s attention to it.

Good news is brilliant; blowing your own trumpet through genuine examples of customer satisfaction is a great way to show people how good you are at what you do!

Tips on Tuesday

Did you know almost 60% of people making digital purchases this year will do so on a smart phone?

Smart phone

Make sure your website is mobile friendly! Important factors are: –

  1. Speed – make sure all pages load quickly
  2. Simplicity – make navigation intuitive
  3. Size – design your site so even the largest hands can interact with ease
  4. Visible – ensure your content can be read easily on different sized devices
  5. Accessibility – your website should work across all mobile devices and handset orientations

Check out how your site functions on a device by visiting a test site (other sites are available!)

The Beauty Corner

We were really delighted when Helena from The Beauty Corner contacted us for some help with their online presence.

The Beauty Corner Logo

The Beauty Corner is a gorgeous salon, set in picturesque Eldwick.  Whilst Helena is busy doing what she does best; treating her clients to a wide array of beauty treatments, she doesn’t have time to share what she does on social media.

And that’s where we come in!

With such a visual business we’re really excited to be working with Helena and helping her showcase online the wonderful treatments she offers, whilst increasing awareness of the brand in the local area.

To find out more about Helena, please visit The Beauty Corner or follow on Facebook, Twitter and Instagram!

Tips on Tuesday

Have you tried the new bookmark facility on Twitter?

Twitter have introduced the new facility for saving tweets when you want to come back to read the content, but the moment isn’t quite right!

To use bookmarks: –

Tap the download icon to save the tweet.

Twitter Bookmark

From the pop up menu, select “Add Tweet to Bookmarks”.

TwitterBookmark2

You can then access your bookmarks when you’re ready via your avatar.

Really pleased to see this facility reach Twitter – I often find tweets with links I want to read and “like” them, but then have to scroll through to find them later.  This will make saving valuable content much easier!

Let me know your thoughts!

Tips on Tuesday

Remember that half the battle in gaining new followers across your social media is being visible, so it is really important you take every opportunity to alert new contacts as to your social media profiles.

Email image

Make sure you add your social media profiles to your email signatures.  Every email you send will act as a shop window and give your contacts a chance to find – and follow – your profiles.

Make sure you include a clickable link and a clear call to action (“follow us”, “like us” etc).  Make it simple.  Make it quick.

Tips on Tuesday

We’d really like to talk about how valuable LinkedIn groups can be.

LinkedIn Groups

Whatever your sector, find and get involved with relevant industry groups.  LinkedIn groups are a great way of making connections whilst discussing current issues and learning new ideas.  They are a really valuable way of online networking, which will hopefully create and nurture new and important relationships.

Being actively involved in a group will mean you get noticed; and of course getting our business noticed is what we all hope to achieve!

Tips on Tuesday

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

Chat

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming.  It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!

Tips on Tuesday

If you ask any business what is their number one priority, the answer will surely be to generate leads.

Credit Card

Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell.  Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert.  Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you.  Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Tips on Tuesday

Remember to make your social media channels work for you.

Drive Traffic

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram?  Tell them about it on Twitter.  Need your customers to visit your website?  Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!