Tips on Tuesday

You’ve, obviously, been following Tips on Tuesday from the start, and your social media profiles are absolutely fantastic.

But people know how to find them, right?

Magnifying Glass

Don’t make people work to find your profiles.  Link them from anywhere and everywhere! Have your handles on your business cards, email signatures, websites, literature and make your usernames as intuitive as possible.  There is nothing more frustrating for someone who wants to listen to what you have to say, but cannot hear it because they can’t find it!

Make sure you make it as simple as possible to hear what you have to say!

Tips on Tuesday

Ok so here’s the thing.  You’ve created a fantastic social media profile, now you can relax, right?  WRONG!

ProfileAlways make sure your profile is up-to-date.  Make sure any website changes are reflected therein.  Keep on top of contact changes, changes to contact details and changes to team members.

There’s nothing more frustrating for a potential customer than to follow a link on your social media only to find it is out of date.  The customer is trying to contact you – make it easy for them! It is unlikely you’ll get a second chance.

Tips on Tuesday

A lot of our Tips on Tuesday are about how you can use social media to promote your online presence, but it is always worth thinking about the mechanics of social media and more generic online matters.

Lock

Today’s tip is a really simple one.  Think about your online security.  Make sure you don’t have the same password for all your social media accounts and make the password something strong and difficult to crack.  After all you wouldn’t have the same PIN for all your bank cards would you…WOULD you?!

It is important to maintain your social accounts as professionally as possible – and by having strong and secure passwords you are minimising the risk of hacking. 

 

Tips on Tuesday

A slight deviation from our usual brand of tips, but a subject close to our heart!

We are part of the team (along with ES Editorial) who created and deliver Bingley Business Expo.

Bingley Business Expo

The mission behind Bingley Business Expo is to showcase the skills, expertise and services of those businesses based in Bingley and the Aire Valley, with the event established to provide a platform in which local business can showcase their offering to both the local and wider business community.

Our aim is to not only encourage local businesses to collaborate and take advantage of the services available on their doorstep but to also attract attention from further afield.

This year’s event is expected to be bigger and better with space secured for more exhibitors. If you’re an Aire Valley business owner, you can join us as an exhibitor and use your stand to showcase your business, raise brand awareness, network and generate new leads.

We also invite business owners and decision makers from Bingley and beyond to attend. Delegates will have the opportunity to liaise directly with exhibitors, connect with fellow visitors and most importantly, forge valuable working relationships.

Our chosen charity for September’s event is Manorlands Hospice who provide incredible palliative care and complementary therapy services to support people with life-limiting conditions. Last year, we raised £400 for The Danny Jones Defibrillator Fund.

Bingley Business Expo logo

So today’s Tip on Tuesday is to make the most of free networking events and register for Bingley Business Expo! It only takes a minute and you will become part of a growing community benefitting from this event.

Tips on Tuesday

When making a post on any of your social media channels it is important to get a good balance of content.

Mirror

That means not making it all about you!

Make sure your posts are a decent mix of your news together with posts that add value for people reading, sharing interesting content and simply interacting with other people.  There is nothing more likely to make followers hit the big “unfollow” button than a social media feed that contains nothing but posts on what you’re selling.

Be creative, be innovative and share well!

Tips on Tuesday

Picture the scene, you’ve set up your social media profiles and think they look great.  All that’s left is to make them live, right? Wrong!

Anonymous Mask

Before you put anything live, make sure you take a look at it through your customers’ eyes.  Use a private window to view the profiles to make sure they look as good to other people as they do to you!

Such a small and quick activity, but one that could make a huge difference to your online presence.

Tips on Tuesday

Your online presence is very important, we all know that; and this applies just as much to your website as to your social media channels.

Website image

A good website should have: –

  1. An engaging biography – make it lively and tell your story.  The more engaging this is, the more likely a potential customer is to read more!
  2. Testimonials – do not underestimate the value of word of mouth.  Ask your satisfied customers for a testimonial and upload to your website.  Share your positive feedback!
  3. Clear calls to action – make it very obvious how people can contact you.  How they can buy your product.  How they can find more information.  The easier the journey for the site user, the more likely a sale is to occur.
  4. Make your social content obvious – a customer might not want to buy something immediately, but if you give them options to follow you, you will remain in their consciousness for when they DO want to make a purchase.

Make your website and social media channels work for you!

Tips on Tuesday

Admit it, we’ve all had a sneaky look at who is following us.  And discovered that people have unfollowed us and felt rather affronted!

Follow MeTry and remember that your followers list will be an ever-changing landscape and this is positive!  Don’t be tempted to ask people why they’ve unfollowed you and give ideas to other people!  Continue to post regularly, add value and interact with the people who DO follow you.  For every follower you lose, you will gain new followers to interact with.

Tips on Tuesday

Social media feedback is instant; so don’t be afraid to use it!

Feedback

If you get a positive review on Facebook, or someone tweets about your company, don’t be afraid to share that out and draw people’s attention to it.

Good news is brilliant; blowing your own trumpet through genuine examples of customer satisfaction is a great way to show people how good you are at what you do!

Tips on Tuesday

Did you know almost 60% of people making digital purchases this year will do so on a smart phone?

Smart phone

Make sure your website is mobile friendly! Important factors are: –

  1. Speed – make sure all pages load quickly
  2. Simplicity – make navigation intuitive
  3. Size – design your site so even the largest hands can interact with ease
  4. Visible – ensure your content can be read easily on different sized devices
  5. Accessibility – your website should work across all mobile devices and handset orientations

Check out how your site functions on a device by visiting a test site (other sites are available!)