Tips on Tuesday

Today’s little gem of social media wisdom is something that we think is really important.

TwitterTipsAireMedia

You’ll know from previous Tips on Tuesday posts that we’re a massive fan of tapping into trending hashtags to gain exposure on Twitter.

That said, make sure any hashtags you use are relevant and appropriate.  Using a hashtag that has nothing to do with what you’re saying or any services you offer will just make you noticeable for the wrong reasons.  Similarly, be careful when discussing anything controversial or upsetting; again your social media feed is your public image.

Be amusing, join in, be mindful!

Anarchy Sailing || Sailing for Success || The Crew House

Rachel McNamara is an incredibly busy woman.  Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.

Anarchy Sailing LogoSailing for Success LogoThe Crew House Logo

Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects.  Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.

We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.

We’re delighted to have forged a partnership with such an inspirational business woman!

For more information on Rachel’s amazing business portfolio, please visit ResSolutions, Anarchy Sailing, Sailing for Success and The Crew House.

 

 

 

Tips on Tuesday

Probably the single most important tip you’ll read today and a cautionary tale.

Important Warning

If you include a link to your website in your social media posts PLEASE make sure the link is both active for clicking and working correctly!

There is nothing more frustrating to someone who is interested in what you’re saying than trying to follow a link to find out more and it doesn’t work.  You likely won’t be given a second chance!

 

 

Tips on Tuesday

They say a picture is worth a thousand words, and this couldn’t be more true!

TwitterTipsAireMedia

Although on the face of it, Twitter isn’t a great platform for image sharing, tweets with images receive 18% more click throughs, 89% more likes and a massive 150% more retweets (source: brandwatch).

It really couldn’t be clearer – use images to augment concise, snappy tweets and watch your engagement grow!

Tips on Tuesday

Instagram is such a great option for marketing, especially if your business is image heavy.

Newest Instagram Logo

Remember to be hashtag savvy!  There’s a wealth of available hashtags on Instagram, make sure you use pertinent ones that count!  Each time you tap a hashtag into your post, a drop down list will come up showing how many times each has been used.  By all means create your own hashtags, but make sure you use trending ones too!  There’s no point showing a great image if no-one is going to see it.

Some of our favourite – and most popular hashtags are: –

  • #mondaymorning #mondaymood #mondaymotivation #mondayblues
  • #tuesdayvibes #tuesdaythoughts #tuesdaytip
  • #wednesdaywisdom #wednesdaywords #wednesdayhumpday
  • #thursdaythrowback #thursdaythoughts #thursdayvibes
  • #fridayfeeling #fridayflow #friday
  • #saturdaymorning #saturdaystyle #saturdaylife
  • #sundaymorning #sundaydinner #sundaybest

 

Tips on Tuesday

When you’re posting on any of your social media channels it is important you post with your voice!!

Image of all social media icons

Don’t post as you think you should, post to give value.  If you’re not posting honestly, it will be obvious and will not have the desired effect of gaining followers and converting those followers into customers.  Whilst imitation is the sincerest form of flattery, it also isn’t allowing YOUR voice to be heard.

Find your authentic voice and use it to build your brand.

Tips on Tuesday

A handy little 3-point checklist for all your social media posts: –

Checklist for Tips on Tuesday

  1. Have you checked your spelling and grammar? 

There’s nothing designed to fill potential customers with a sense of dread than poorly spelled communications, littered with grammatical errors.  After all, if you can’t get your postings right, who says you can get the job right!

2.  Have you checked your links work?

Imagine the scenario.  You’ve hooked a customer; they’re interested in what you say and follow the link to your website…except it doesn’t work.  It is unlikely they will bother again!

3.  Are your images clear?

Images are great – we all love pictures and they definitely make social media posts more interesting.  Do make sure they’re clear on all devices and that the image is relevant to the post!

Tips on Tuesday

A flying visit to Facebook today, for our weekly social media tip.

Business pages give you the opportunity to fill in what Facebook calls “Our Story”, which is a space on your business homepage where you can give a little more detail about your business and what services or products you offer.

Facebook Story ImageWe think filling this in with some interesting information about you and your business is a great way of giving a really finished looked to your business homepage.  And let’s face it, who doesn’t love another free way of getting your message out there; after all, isn’t that what social media is about?!

Tips on Tuesday

We have spoken at length the importance of having a social media strategy in place as part of your overall marketing strategy.

However that doesn’t mean that this strategy should be set in stone and never deviated from.

Strategy Pic

Don’t be afraid to try something spontaneous – remember with the various analytical tools available on social media channels, you can see which posts work and which aren’t so successful.

We use our social media strategy as a base; a starting point from which we create our online presence not a finite document.

Tips on Tuesday

When examining your social media performance, ask yourself how many people are talking about your brand voluntarily.

Image of all social media icons

Whether that’s be leaving reviews, recommending you on social media platforms or even responding to your social media posts it is an important way of ascertaining how your posts are working.

When posting ask yourself what value your posts will bring to other people, not what they can do for you.  By bringing value you will encourage people to follow and interact with you.