Tips on Tuesday

Do you sometimes feel uninspired when it comes to content?

Trending

Don’t forget a great way to get ideas for content is to checkout trending topics.

Check out on Twitter what is currently trending both in the UK and in your area and see if there’s anything you can have fun with!  From something as regular as “#TuesdayThoughts” to something off the wall like “#NationalCheeseDay”, there is always likely to be something that will prompt you to create really good content!

Tips on Tuesday

Today’s tip has been inspired by a trending hashtag on Twitter; #SixWordHorrorStory, which made us think what would be a social media horror story?

We came up with “Someone left us a bad review”.

Scared image

Terrifying right? It doesn’t have to be!

Everyone will – at some point – received a bad review or negative feedback on their social media, especially when forums such as Facebook make the reviewing process so easy.

Our advice is always respond to the review.  Never delete!  Reply in a courteous fashion, ask for further details about why their experience fell short and offer to solve it for them.

The old adage “there’s no such thing as bad publicity” really comes into its own here, a scenario showing you as a company dealing well with complaints and solving them to a client’s satisfaction is an impressive thing to have on your social feeds.

(Of course, we say never delete but should you receive abuse please do feel free to delete that!)

 

Tips on Tuesday

Today’s tip is what we like to call our “Power of Three” – and for us is a must do every time we post on social media.

3 image

We have created a 3 point checklist to ensure your posts are the best they can be aesthetically, the content – of course – is up to you!

Have you checked your grammar and spelling?

There’s nothing worse than a really great social media post with a glaring spelling mistake in the text.  Always take time to proof read your posts!

Have you checked your links?

Have you added links to your post? If so, do check they’re working and directing people to where you want them to go!

Have you added images?

Adding an image to a social media post is a sure-fire way to make it more interesting.  But make sure the image is relevant and of good quality before you hit post!

Apply the Power of Three to your next social media posts!

Tips on Tuesday

Anyone else get that social media panic?  Am I posting the right content?  Am I posting at the right times?

The answer is…there’s no such thing as “right content” merely the content most likely to get what YOU want in return.

Binoculars

If you’d really like to get an idea of how your content is measuring up, don’t be afraid to check out what your competitors are doing.  Whilst we obviously don’t advocate directly copying their social media performance, it may give you some ideas of new things you’d like to try.

Why not do a key word search on Twitter and see what content is pertinent regarding your sector – retweet the good stuff and add your own thoughts!

Tips on Tuesday

Timing is everything…

Clock

Which is certainly true when it comes to finding the best time to post on your channels.  We like to test out what we call our “almost top of the hour” posting.

We like to post a few moments before the hour, on the basis that if people are going to meetings or into appointments, they use the opportunity to check their phones before they go in.  Even if they’re running late, well they’re still on their phone to let people know!

Try it, and let us know how you get on!

Tips on Tuesday

How often do you listen to your customers?

Listening

Your customers can be the best source of content you have.  Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media.  Don’t be afraid to check out how your competitors are engaging with their customers too. 

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area. 

Tips on Tuesday

A short and sweet tip for you today.

Don’t be afraid to re-share great content.

Recycling

If you write a really good piece, or create a really good post on social media, always be aware you can share the content again.

Rather than simply copying the post word for word, as with all great recycling, change its form and away you go!

Tips on Tuesday

When it comes to your social media feeds, we definitely believe in the old adage that it is quality not quantity that counts!

Laptop

It is far better to share fewer high quality posts, with excellent information content and sharp images than a whole host of posts which don’t give much information and don’t make the best use of images.

Images don’t have to be professionally taken – however please make sure they’re of a high enough quality not to appear blurry (on both device and desktop) and that if you’re using images you’ve found online, make sure you take note of any copyright thereon!

Putting a little extra time and work into each post will go towards creating social media timelines that work for you.

Tips on Tuesday

Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

Love picture

It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there.  However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable!  Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

Tips on Tuesday

Scheduling tools can be really useful when managing your social media feeds.

Schedule

However a word of warning, remember scheduling posts means you’re posting when you’re not actually able to, make sure you allow yourself time to review the posts and any responses to them so you don’t miss anything important!

In addition, allow yourself to cancel scheduled posts if they’re not longer appropriate in light of wider world happenings or indeed changes within your business.

Scheduling tools are useful, but they don’t replace you!  They may save you a job, but don’t forget they can create other tasks that need managing!