Tips on Tuesday

If you ask any business what is their number one priority, the answer will surely be to generate leads.

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Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell.  Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert.  Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you.  Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Tips on Tuesday

Remember to make your social media channels work for you.

Drive Traffic

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram?  Tell them about it on Twitter.  Need your customers to visit your website?  Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!

Tips on Tuesday

One of the biggest goals we have when using social media is stopping people from scrolling by without viewing your content.

Video Camera

Why not think about using videos in your postings?  Videos can easily create warm audiences; which is just what you’re looking for!

Ensure your videos are fun, relevant and have captions so people can watch without sound.

Lights, camera, ACTION!

Tips on Tuesday

Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

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Don’t be afraid to check out what your competitors are doing on their social media feeds.  Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach. 

Tips on Tuesday

An issue we’ve heard much about in recent months….and we don’t want to add to the pressure!

GDPR.

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The General Data Protection Regulation (GDPR) deals with data protection and privacy for all individuals within the European Union and the European Economic Area.

Before 25th May 2018 you must ensure you are GDPR compliant.  So our tip for today is find out what changes you need to make and ensure they’re active by the deadline!

Tips on Tuesday

Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

TwitterTipsAireMedia

Our tip today is talking about the retweet. 

Twitter retweet arrowsRetweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting.  Don’t spam your followers with random retweets all day.  Make sure content is non-controversial, pertinent and relevant! 

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

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We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

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However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.

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Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!

Making a small change in your marketing strategy could reap great rewards.

(* Source: Sprout Social)

Tips on Tuesday

Today’s little gem of social media wisdom is something that we think is really important.

TwitterTipsAireMedia

You’ll know from previous Tips on Tuesday posts that we’re a massive fan of tapping into trending hashtags to gain exposure on Twitter.

That said, make sure any hashtags you use are relevant and appropriate.  Using a hashtag that has nothing to do with what you’re saying or any services you offer will just make you noticeable for the wrong reasons.  Similarly, be careful when discussing anything controversial or upsetting; again your social media feed is your public image.

Be amusing, join in, be mindful!