Monthly Archives: July 2022

Tips on Tuesday

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Remember to make use of all the tools social media platforms offer you for making the most of your experience!

One of our favourites is the option on Facebook to view your page as a visitor.

This gives you the opportunity to take an objective look at your page to ensure you have completed it as fully as possible and that you’re getting across the information you want.  It is always a good idea to regularly check your profile in this manner to make sure your Call to Action buttons are working, your messenger options are working and that your posts work well on a timeline.

You can find the option by navigating to your business page, clicking the button marked with three dots in the menu bar under the cover photo and selecting  the “view as page visitor” option.

Tips on Tuesday

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We’ve often discussed how great it is to be able to tap into trending topics across social media.

We must add a word of caution though! Do make sure your posts are relevant to the trending topic you are aiming to become involved with. If you would like to discuss the heatwave, or any relevant products or information by all means find the trending hashtags. However, your post’s legitimacy will become diluted if you simply carry on posting as normal but add an irrelevant hashtag to the end in the hope you get noticed!

Enjoy finding some creative ways to make your offerings relevant to trending topics! And if you can’t? Start a trend yourself!

Tips on Tuesday

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It can be really tempting to feel that as a business you should have a presence on every available social media channel. After all, more channels mean more exposure, right? Not necessarily!

Direction arrow sign

Rather than spreading yourself too thin and creating content for channels that aren’t relevant to your offering or customer, take some time to think where directing your social media strategy would be most successful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to a younger audience think about newer platforms such as TikTok, if your products mean you need to target parents, Facebook is a must for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves, or you see a gap in your strategy.

Tips on Tuesday

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We can’t say this enough times, but make your content eye-catching!

People don’t read their social media channels in full, they scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop the scroll! The first port of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media; if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!