Have you got a goal?

With the Lionesses Down Under hoping to bring the World Cup trophy home, we’re thinking about other types of goal!  What is your social media goal?

I’m sure most people will want to use their social media to sell their product or service and that is fine, a great goal.

But you can’t do that unless people see what you post.  Your very first social media goal should simply be to stop the scroll!  Catch people’s attention so they don’t swipe passed your post.

Are your posts engaging with a good image? Spend a little time being adventurous and finding creative ways to catch people’s attention.  After all, if you stop the scroll, they may well purchase from you – achieving your other social goals!!

We can’t say this enough times but make your content eye-catching!

People don’t read their social media channels in full, they scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop the scroll!

The first port of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media, if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!