Monthly Archives: February 2023

Tips on Tuesday

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How do you feel about yourself?!

As Ellen DeGeneres wisely said “sometimes you can’t see yourself clearly until you see yourself through the eyes of others.”

Yep, you’ve guessed it; today’s tip is about feedback!  Feedback is food and drink to any small business – word of mouth is such a great way of reaching new customers.  Don’t be afraid to ask your customers to leave you an online review (whether that’s on your website, via a search engine or on your social media channels) and certainly don’t be afraid to share that review!

If you receive more traditional thank you cards/letters etc, don’t be afraid to take a picture and share, or indeed choose a relevant image and share a pertinent quote from the review.  #FeedbackFriday is big news – make sure you tap into that free market.  Sharing reviews is also an easy way of creating content for your page; we love a multi-functional post!

Tips on Tuesday

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Hands up who loves the thought of using video on your social media channels but never gets around to it?!  Did you know that 82% of global Internet traffic in 2022 came from video?

Short videos are a really great way to grab people’s attention on social media and drive interaction and conversation.  Social media success lies very much in your ability to share worthwhile content in small chunks, and videos should be no different.

Videos are a terrific way of increasing your brand exposure. After all, if a picture is worth a thousand words, imagine what a video could be worth?! Whilst you don’t need to spend a fortune on a professional video, you must make sure your images are sharp and the sound quality is good. You don’t want to damage your brand by sharing substandard content.

Videos can give your business some personality and allow viewers to see the people and processes behind your brand. Human interest can drive interaction in a much more positive way than purely sales-based posts.

Why not give yourself a challenge, pick up your video camera and get shooting!

Tips on Tuesday

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Is it time to freshen up your social media channels by creating new photographic content?

If it has been a while since you took new images for your small business, now might be the time to consider doing just that. 

Remember, you don’t need a professional photographer – a smart phone is perfectly adequate – and your images don’t have to be professional quality. However be sure you have a decent background and good lighting when you take an image, and of course before you use any photos across your channels make sure they’re sharp and convey the message you want!

Tips on Tuesday

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Safer Internet Day 2023

Did you know that Tuesday 7th February 2023 is the 20th Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

  1. Never reveal your passwords to other people. Choose a password that is strong by using a mix of letters and numbers. Make sure you change them regularly.
  2. Make sure you think before you post. Never post anything you wouldn’t want your parents or teachers to read. As soon as you press send, the information/image is no longer private.
  3. Be respectful. If you think your post could upset someone, don’t post it.
  4. Be careful about what you share online. Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly. Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online. If someone you don’t know tries to add you as a friend, ignore them and block them. Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  There’s some great advice on UK Safer Internet Centre on how we can all work towards making the internet a place of mutual respect and safety!