If you ask any business what is their number one priority, the answer will surely be to generate leads.
Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell. Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert. Y
Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you. Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.
Remember to make your social media channels work for you.
Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram? Tell them about it on Twitter. Need your customers to visit your website? Share a link on Facebook.
Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!