Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.
Don’t be afraid to check out what your competitors are doing on their social media feeds. Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –
- The content they post
- Who they follow
- Who’s following them
- How often they post
- Their most popular posts
Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach.