Tag Archives: Digital marketing

Tips on Tuesday

So, you’re on social media, great – but don’t be complacent!

View finderMake sure you make it as easy as possible for people to find your social media accounts.  It is such a waste if you create great content and there’s no-one there to see it!

Ensure your social media handles are consistent and intuitive. Make sure your profiles and unified and create a strong brand; using the same profile picture across all channels is a great way to be spotted quickly!

Use your marketing literature like a map; whether traditional leaflets or business cards, or online communications such as mailshots or email signatures, always include your social media handles. 

Help people to find you and communicate with you, after all that’s what social media is all about!

Mirror

Tips on Tuesday

We always think this time of year is a great time to practice some self-care and that goes for your social media channels too!

Mirror

An easy way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or important information. 

Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.

Are you looking your best?

Tips on Tuesday

Whilst creating content is key across your social media platforms, there are of course those days when inspiration simply doesn’t strike.

2021 calendar

A really great way to help you out on those days when you’re suffering a bout of writer’s block is to create a social media calendar.  Quite simply pull together a list of dates that mixes key dates that are important to your business (maybe a sale, a new product launch, the anniversary of your opening) and more national dates you can have fun with e.g. National Cup of Tea Day, National Biscuit Day.

Dates like these give an immediate way to create content and have fun when you might be struggling for something to say.  Followers like to see the people they follow have fun, so don’t be afraid to let loose and create some great new content for dry spells!

Let us know what your favourite social media day to celebrate is, the more unusual the better!

Time image

Tips on Tuesday

Many of us feel that, despite our plans to go positively into a new year, the rug has been well and truly pulled from under our feet.

Time image

Today’s tip is a more broad one than purely social media; and that is give yourself the gift of time.  Allow yourself to digest the news of a new lockdown and the impact that will have and don’t feel you have to immediately make – and communicate – decisions.

Once you have formulated your plan, make sure you communicate any changes made to your usual business practices across your online presence and your social media channels.  Do what you need to get through the next few weeks and don’t be afraid to ask for help if you need it.

Stay safe, keep at it and we WILL get through this.

Tips on Tuesday

Although it seems a bit of a cliche, don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

Some great festive content is a really simple way of making use of what is going on around you – and some trending topics – to engage with current and new followers.  Whilst the way we celebrate Christmas may look a little different this year, and the way you engage with your customers in person might need to be within certain parameters, you can be as creative as you want on your social media.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

It’s never easy to be a small business with bigger businesses as competitors and this year has made it harder than ever.

Helping hands

So what can you do to help small businesses out this year and moving into 2021?!

  1. Follow their social media channels
  2. Like a post
  3. Share a post
  4. Engage with their account by leaving comments
  5. Give them a shout out on your social media channels
  6. Tell your family and friends about them – what better than a word of mouth recommendation
  7. Had good service?  Leave a positive review.

Happy helping!

Tips on Tuesday

We love a plan.  We especially love a social media marketing plan – you really need a firm outline of your social media aims and needs to make your channels as useful as possible.

Change directionHowever, we’re also a fan of flexibility and the ability to change direction.

If 2020 has taught us anything, it is that the best laid plans often come to nought and that it is ok to deviate from your plan.  We think of our social media plans as a guideline; the type of document you stick to when everything is normal rather than a piece of work that is set in stone.

As we’re faced daily with announcements and changes, don’t worry if you have to deviate from your plan.  Don’t worry if you haven’t the headspace to post for a few days and miss some posts you had planned.  There is always time to catch up.  Christmas is also a great time of year for some ad hoc posting – something away from the planned posts and the potential to have a little spontaneous fun. 

The most successful plans we have seen, whilst giving an overview of aims and content strands also allow the user to be flexible when necessary and acknowledges that this is very likely!

Detox image

Tips on Tuesday

Ok, bear with us – we know it is only the 17th November, however that leaves only 5 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

Detox image

Our first tip is one we discuss every year, and whilst the way we celebrate Christmas might look a big different, this year it feels so important to acknowledge this tip.  And that is PLAN A BREAK. The mental load we’ve all had this year has been like no other, and it is so important for mental and physical health that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

The hashtag.

Hashtag

Just a small chap, but really important to use in your Instagram posts.  But how many should you use?

We recommend using between 5 and 10 hashtags per post; which should be a mix of trending and hashtags unique to your brand.  Using too many hashtags, whilst tempting to try and cover every eventuality, can actually be counterproductive as you risk diluting your message.

Tips on Tuesday

Clients often ask me if there’s any point them being on Instagram because they don’t believe their business lends itself to the channel.

Polaroid

My response is, if you can take a picture of something related to you or your business then get on Instagram!

I love Instagram to have a bit of fun with, to really show the personality behind the business.  As we all work towards a new normal, why not try using Instagram now.  Share some images of your new work-mates, your new workspace.  Keep the team together whilst they can’t actually be together!