Tag Archives: marketing

Tips on Tuesday

Back with a slightly more sensible Tip on Tuesday than “don’t break your foot” but one that can be applied to all your social media channels.

Image of all social media icons

Every message you send out is marketing.  You might not think it, especially if you’re not directly advertising a service, but each time you make a comment on any of your social media channels you are representing your business and therefore marketing it.  With that in mind make sure your messages are well presented and structured and make a valuable contribution. 

Remember though, contribution isn’t necessarily directly about your business, simply a valid and relevant or even personally interesting comment.

 

Avenue Boutique Hair & Beauty Salon

Avene Boutique LogoCaroline, the owner of Avenue Boutique contacted us because the Avenue Boutique team were simply too busy to fit social media into their full-on schedules.  With appointments being booked months in advance, it really wasn’t hard to see how their time simply slipped away.

As a hair and beauty salon, the very visual craft was simply too good not to be shared on social media and that is where Aire Media come in.

We formulated a plan with Caroline and her team involving regular segments on social media, streamlining and managing the website and generally helping them to have an online presence whilst they create the magic in the salon.

We’re delighted to have forged a partnership with such a lovely local business!

For more information on the salon, please visit Avenue Boutique.

Tips on Tuesday

Today’s tip is something that can be applied to all your social media channels.

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Scheduling tools can be a very valuable resource when you’re managing a number of social media accounts and mean that you can ensure you have a presence even when it is impossible for you to be online.

However, it is vital to ensure that you also maintain a live online presence – don’t rely on scheduling tools to do it all for you.  Ensure you regularly login to all your social media accounts to deal with queries, to make use of industry specific current affairs and to make it appear that your account has a personality.  It is really easy to tell which social media accounts are done solely via scheduling.

 

Tips on Tuesday

For today’s Tip on Tuesday we’re going to visit Twitter and give you a tip that could be the difference between getting a new customer and losing them.

TwitterTipsAireMediaThere’s no easy way to say this but on Twitter you have a three-second check out time.  That means three seconds before someone will click away from your profile.  It is therefore essential that you have your profile completely filled in.

Make sure your company logo is your avatar and you have a header image of the right size.   Ensure your bio is filled in with a succinct, yet informative few lines about your company and what you do.  If it is pertinent to your business, remember to put a location – although we see no harm in inputting this whether you’re location-based or not.  Finally, and most importantly ensure your website is there – that means all potential customers have to do is click.  If you make it easy for people to find you, they will!

Tips on Tuesday

There wasn’t really anything else we could talk about today on Tips on Tuesday – a generic tip to help you out on all your social media channels.

Heart picture

So today’s tip is, if you like what someone is doing on social media TELL them.  Everyone likes to know they’re impressing someone, so whether it is another business, or an individual pop a comment on.  It is a great way of making links and you can be sure that if you say to someone “hey, we love what you’re doing here”, they will look at your profile and take the time to reciprocate.

Happy social media love in all!

Tips on Tuesday

As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.

Image of definition of organisation

Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review.  Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right.  A poor executed social media account can be as off-putting to potential customers as not having one at all.

Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same.  If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!

Keep your content crisp and effective to be noticed.

Tips on Tuesday

We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Image of definition of organisation

Make sure you allocate roles effectively.  Use the talents of your staff and make sure they’re aware you want them to do regular social media updates.  Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t!  There’s no point being on social media if you’re not using it effectively.  Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.

Tips on Tuesday

We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Image of definition of organisation

Take time in your first week of the year to have a think about your online presence.  Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.

Tips on Tuesday

For today’s Tip on Tuesday we are visiting LinkedIn.

LinkedIn Logo for Aire Media

In a previous Tip on Tuesday (which you can read here) we spoke about the important of your company profile on LinkedIn.

In addition, we really want to emphasise how important your personal profile is on LinkedIn, especially if you’re the face of the business.

Make sure your bio is snappy and informative, make sure all your contact information is up to date and that all your experience is reflected.

It is pointless having an amazing company profile if your personal profile lets you down.  You want to wow potential contacts and make them want to get in touch to use your services!

 

Tips on Tuesday

For today’s Tip on Tuesday we’re going to be looking at Facebook and how we can create business relationships on there.

Facebook Aire Media Blog

I think many people see Facebook as a more frivolous social media vehicle.  However, you can just as easily make business contacts. Find a page you want to make contact with and “Like” them, but make sure you Like them as your business page and NOT as your personal profile.

To do this, head to their profile page.  You will see the standard “Like” button, together with further buttons.

How to Like as Business Page

If you hover the cursor over the “More” tab, you will get a drop down menu, one of which is “Like as your page”.  Selecting this option will bring up a list of all pages you manage and you can select which page you want to Like as. 

Alternatively, from your business homepage, click the “See Pages Feed” section on the right hand side of your homepage which will bring up a “Like Other Pages” option.

The bad news is that you can only do this from a device via a browser and not using the Facebook/Facebook Pages app.

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