Tag Archives: marketing

Tips on Tuesday

“social media”

noun

Websites and applications that enable users to create and share content or to participate in social networking.

Hello….is it us you’re looking for?!

The fundamental reason we’re all on social media is to communicate, so don’t forget to implement methods to encourage engagement within your marketing plans.

A great way to get people talking is, very simply, to ask them a question. “What do you think?”, “which do you prefer?”, “how do you feel about…?”. You can always add a Call to Action within your posts to encourage your readers to get in touch!

Tips on Tuesday

“A small group of thoughtful people could change the world” ~ Margaret Mead

Group Pic

Have you thought about joining local Facebook groups?  If you’re running the type of business that serves the local area, community groups can be a great way of sharing news, offering your services and just connecting with new people.

Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation?  And always, ALWAYS abide by the admin rules on advertising; there’s nothing worse than a business being kicked out of a group because they’re spamming the members!

When times are difficult, being involved in the local community can really make a difference!

Tips on Tuesday

It is no secret that 2020 has been at best challenging.

Coffe break

At this time of year we would usually be giving the advice that it’s important to be taking a break if your sector permits, and despite everything that has changed life to a “new normal” we think the advice is just as pertinent as ever.

2020 has been stressful, tiring and demanding.  It is ok to have a rest and take some time away from your social media channels.  In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

If at all possible Take some time off to relax, recharge your batteries and ensure you’re refreshed to move into the final quarter of 2020!

Tips on Tuesday

Remember in order to have a successful social media presence, you need to get social (yup, the clue is in the title!)

Conversation

The way we market our products and ourselves is ever-evolving.  When we used traditional marketing methods such as print, television and radio we were talking at people.  Now we have channels where we can talk with people; the aim is to create a place where mutual conversations can take place!

At a time when online conversations are more important than ever, have a think about how you can start some meaningful interaction.  Something as simple as asking your clients how they are, whether they need anything or how they’re coping with lockdown can make an important impact.  Why not ask for opinions on your products; try a poll and ask for the favourite between two items etc.

Whilst you can’t see your customers face to face it is vital that you keep that online dialogue open and flowing!

Tips on Tuesday

Clients often ask me if there’s any point them being on Instagram because they don’t believe their business lends itself to the channel.

Polaroid

My response is, if you can take a picture of something related to you or your business then get on Instagram!

I love Instagram to have a bit of fun with, to really show the personality behind the business.  As we all work towards a new normal, why not try using Instagram now.  Share some images of your new work-mates, your new workspace.  Keep the team together whilst they can’t actually be together!

Tips on Tuesday

Did you know it is just 10 weeks tomorrow until Christmas Day (sorry….sorry!)

Christmas

Use your time wisely! Make sure you have relevant social media goals for the next 10 weeks with a firm idea of what you want to achieve before Christmas.  As always given the time constraints, make sure your goals are achievable!

Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a really good thing. 

It is also important to schedule in a break! Don’t be afraid to take some time off from your social media schedule over the festive season, with a view to coming back refreshed and ready to go in January!

You have 10 weeks….how are YOU going to use them?

Tips on Tuesday

Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

Message

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

ADM Marketing Ltd

ADM Marketing Ltd are a marketing agency based in the heart of West Yorkshire

ADM Marketing Logo

ADM are a team of highly skilled marketing and creative professionals with bags of experience who will drive your business forward, add value and deliver a direct return on investment – all helped along with a sizeable dollop of ‘say it as it is’ Yorkshire common sense.

Whilst ADM are able to cover just about any area of marketing you care to think about, they had a gap in their team for someone who specialises in social media, and that’s where we come in!

We’re delighted to have formed a good old Yorkshire partnership with ADM Marketing and are really looking forward to working with them on a variety of projects.

To find out more about our newest client, please visit ADM MARKETING or follow on Facebook and Twitter.

Tips on Tuesday

Social media feedback is instant; so don’t be afraid to use it!

Feedback

If you get a positive review on Facebook, or someone tweets about your company, don’t be afraid to share that out and draw people’s attention to it.

Good news is brilliant; blowing your own trumpet through genuine examples of customer satisfaction is a great way to show people how good you are at what you do!

The Beauty Corner

We were really delighted when Helena from The Beauty Corner contacted us for some help with their online presence.

The Beauty Corner Logo

The Beauty Corner is a gorgeous salon, set in picturesque Eldwick.  Whilst Helena is busy doing what she does best; treating her clients to a wide array of beauty treatments, she doesn’t have time to share what she does on social media.

And that’s where we come in!

With such a visual business we’re really excited to be working with Helena and helping her showcase online the wonderful treatments she offers, whilst increasing awareness of the brand in the local area.

To find out more about Helena, please visit The Beauty Corner or follow on Facebook, Twitter and Instagram!