Clients often ask me if there is any point them being on Instagram because they don’t believe their business lends itself to the channel.

My response is, if you can take a picture of something related to you or your business then get on Instagram!

I love Instagram to have a bit of fun with, to really show the personality behind the business. Share some images of your products, of your employees, Share photos of your workspace. If you pop out for a coffee, or go to a meeting why not see if anything catches your eye on the way! Is your business located somewhere with great photo opportunities – try and make use of that!

Remember, the more places you are active, the greater your exposure to potential customers or useful contacts!

Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

It is completely fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there.  However, we do see value – even if you can’t see how a different platform would be worthwhile – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable!  Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

After all, the more windows you have into your business, a greater number of people can see in!