Category Archives: Tips on Tuesday

Tips on Tuesday

An issue we’ve heard much about in recent months….and we don’t want to add to the pressure!

GDPR.

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The General Data Protection Regulation (GDPR) deals with data protection and privacy for all individuals within the European Union and the European Economic Area.

Before 25th May 2018 you must ensure you are GDPR compliant.  So our tip for today is find out what changes you need to make and ensure they’re active by the deadline!

Tips on Tuesday

Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

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Our tip today is talking about the retweet. 

Twitter retweet arrowsRetweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting.  Don’t spam your followers with random retweets all day.  Make sure content is non-controversial, pertinent and relevant! 

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

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We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

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However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.

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Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!

Making a small change in your marketing strategy could reap great rewards.

(* Source: Sprout Social)

Tips on Tuesday

Probably the single most important tip you’ll read today and a cautionary tale.

Important Warning

If you include a link to your website in your social media posts PLEASE make sure the link is both active for clicking and working correctly!

There is nothing more frustrating to someone who is interested in what you’re saying than trying to follow a link to find out more and it doesn’t work.  You likely won’t be given a second chance!

 

 

Tips on Tuesday

They say a picture is worth a thousand words, and this couldn’t be more true!

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Although on the face of it, Twitter isn’t a great platform for image sharing, tweets with images receive 18% more click throughs, 89% more likes and a massive 150% more retweets (source: brandwatch).

It really couldn’t be clearer – use images to augment concise, snappy tweets and watch your engagement grow!

Tips on Tuesday

Instagram is such a great option for marketing, especially if your business is image heavy.

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Remember to be hashtag savvy!  There’s a wealth of available hashtags on Instagram, make sure you use pertinent ones that count!  Each time you tap a hashtag into your post, a drop down list will come up showing how many times each has been used.  By all means create your own hashtags, but make sure you use trending ones too!  There’s no point showing a great image if no-one is going to see it.

Some of our favourite – and most popular hashtags are: –

  • #mondaymorning #mondaymood #mondaymotivation #mondayblues
  • #tuesdayvibes #tuesdaythoughts #tuesdaytip
  • #wednesdaywisdom #wednesdaywords #wednesdayhumpday
  • #thursdaythrowback #thursdaythoughts #thursdayvibes
  • #fridayfeeling #fridayflow #friday
  • #saturdaymorning #saturdaystyle #saturdaylife
  • #sundaymorning #sundaydinner #sundaybest

 

Tips on Tuesday

When you’re posting on any of your social media channels it is important you post with your voice!!

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Don’t post as you think you should, post to give value.  If you’re not posting honestly, it will be obvious and will not have the desired effect of gaining followers and converting those followers into customers.  Whilst imitation is the sincerest form of flattery, it also isn’t allowing YOUR voice to be heard.

Find your authentic voice and use it to build your brand.

Tips on Tuesday

A handy little 3-point checklist for all your social media posts: –

Checklist for Tips on Tuesday

  1. Have you checked your spelling and grammar? 

There’s nothing designed to fill potential customers with a sense of dread than poorly spelled communications, littered with grammatical errors.  After all, if you can’t get your postings right, who says you can get the job right!

2.  Have you checked your links work?

Imagine the scenario.  You’ve hooked a customer; they’re interested in what you say and follow the link to your website…except it doesn’t work.  It is unlikely they will bother again!

3.  Are your images clear?

Images are great – we all love pictures and they definitely make social media posts more interesting.  Do make sure they’re clear on all devices and that the image is relevant to the post!