Category Archives: Tips on Tuesday

Tips on Tuesday

Who doesn’t like to win something?!

A quick and easy way – with relatively little investment – to increase your followers is to run a competition or giveaway on your social media channels. By engaging with these types of posts, your audience can assist you in getting a much greater reach!

Make sure you adhere to any terms and conditions on whichever platform you use, and ensure you include YOUR terms and conditions within the post. To run a successful competition, choose winners randomly and be transparent in the drawing of a winner (using a randomisation tool, and a video is great for this) and make sure you deliver on the prizes or giveaways promised! A prize handover is a really great way to get some feel-good content for your pages!

Tips on Tuesday

“social media”

noun

Websites and applications that enable users to create and share content or to participate in social networking.

Hello….is it us you’re looking for?!

The fundamental reason we’re all on social media is to communicate, so don’t forget to implement methods to encourage engagement within your marketing plans.

A great way to get people talking is, very simply, to ask them a question. “What do you think?”, “which do you prefer?”, “how do you feel about…?”. You can always add a Call to Action within your posts to encourage your readers to get in touch!

Tips on Tuesday

Remember, your content doesn’t always have to be your own, you can share from other sources.

We’re a big fan of sharing relevant articles pertinent to the industry, wider reaching articles that tell a good story, articles that support a cause you’re interested in or even simply some good old-fashioned good news!

However, it is good practice to share articles that are free to read! It is irritating to follow a link to an article you really want to read, only to find out that you must pay to do so and the main body of the article is hidden behind a paywall. Remember there are plenty of news sources and industry resources out there where you can share their articles for free (with attribution of course – we’re a fan of simply sharing directly to the site carrying the article), and this will prove more worthwhile for you in the long run!

Tips on Tuesday

Do the images you use in your social media posts meet our rule of six?!

Camera

We know that posts that contain images perform better on social media, but how do you find the perfect image to accompany your post.

We’ve created a handy guide to help you choose the right image: –

  1. Are the images good quality? Images for social media don’t need to be professional quality but they need to be crisp and clear.
  2. Are they attractive? Images must add value to your post – an unattractive image will do the opposite!
  3. Are the images relevant? Make sure the image you choose has some bearing to the content of the post; choosing an image purely because it looks nice despite having no context is not a useful strategy.
  4. Is the image easy to see? If the image is too dark or too small, it will bring little value.
  5. Use text in your images sparingly; remember screen reading devices cannot read text on images so to make your posts accessible put the main text in your post.
  6. Add branding where necessary. Not every image will need branding especially if your profile shots are your logo, but if you choose to do so remember good branding is noticeable but not obtrusive. 

Have fun, enjoy creating and improve your social media channels by adding some great images!

Tips on Tuesday

Whilst you want to be consistent in the frequency of your posting, make sure you mix up the rest of the details!

Time

Rather than always post at the same time, why not experiment with being active on your social media channels at various times and days e.g. outside normal business hours or on weekends.  By changing when you post, you have the opportunity to engage with a whole different audience.

You can use the analytical tools available on any social media channel to find out when you’re most successful posting time is and reformulate your social media plan to encompass those popular times!

Tips on Tuesday

So, you’re on social media, great – but don’t be complacent!

View finderMake sure you make it as easy as possible for people to find your social media accounts.  It is such a waste if you create great content and there’s no-one there to see it!

Ensure your social media handles are consistent and intuitive. Make sure your profiles and unified and create a strong brand; using the same profile picture across all channels is a great way to be spotted quickly!

Use your marketing literature like a map; whether traditional leaflets or business cards, or online communications such as mailshots or email signatures, always include your social media handles. 

Help people to find you and communicate with you, after all that’s what social media is all about!

Telescope

Tips on Tuesday

Do you keep an eye on your competitors?

Telescope

If you have never carried out analysis on your competitors, you’re missing a trick.  Their social media profiles are as public as yours, this is a great way to compare your strategy with theirs are maybe get some ideas on how to change your performance. 

Ask yourself what your competitors are doing well; make a list of their strengths and weaknesses.  Are they posting a particular type of content that is getting them good engagement? 

Once you have taken a look at your competitors’ social media, come up with a plan of action to implement changes to your own social media strategy.  Of course, we would never advocate directly copying posts; but there is no harm in keeping your ideas fresh!

Mirror

Tips on Tuesday

We always think this time of year is a great time to practice some self-care and that goes for your social media channels too!

Mirror

An easy way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or important information. 

Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.

Are you looking your best?

Tips on Tuesday

Consistency really is key when it comes to your social media performance.

Key Were you posting consistently in 2020 across your social media channels? If not, that should be your number one goal within your social media plan for 2021.  If you want to see tangible results, you need to post regularly.  This will help your followers stay engaged and connected and help your content show up in your followers feeds.

As a minimum, you should ensure you post on your channels at least three times a week.

Tips on Tuesday

Is it time to freshen up your social media channels by creating new photographic content?

CameraIf it has been a while since you took new images for your small business, now might be the time to consider doing just that. 

Remember, you don’t need a professional photographer – a smart phone is perfectly adequate – and your images don’t have to be professional quality.   However be sure you have a decent background and good lighting when you take an image, and of course before you use any photos across your channels make sure they’re sharp and convey the message you want!