Category Archives: Tips on Tuesday

Tips on Tuesday

Did you know that Tuesday 11th February 2020 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

Safety

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  The fab people at Action for Children made this fab infographic detailing age limits across all major social media channels.

AgeRestrictions

If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!

Tips on Tuesday

Remember the old adage “sharing is caring”?  It might be trite, but it is true!

Sharing

If you see some great content online, don’t be afraid to share it.  Even better if you add a comment of your own!  Sharing someone else’s content isn’t directing your customers elsewhere but showing that your timeline isn’t always about you, your confidence in being able to acknowledge when a competitor has made an excellent point and giving people more great content to read.  You also have the chance to make some great sector connections and of course people will return the favour!

If you like something, pass it on!

Tips on Tuesday

Remember social media is just that, social so every business with social media channels is putting themselves out there.

Spy image

With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however it can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.

There are so many examples out there and freely available – make use of them!  Just don’t get so bogged down in comparison you spend more time on their channels than your own!

Tips on Tuesday

Have you got your social media strategy in place for the coming year?

Planning

Remember your strategy should cover the following: –

  1. Online presence – where will you send prospective customers to find out more?
  2. Content strategy – where are your target audience and what sort of content do they look for?
  3. Social media – which social media channels you will use and what content you will share
  4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
  5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
  6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

 

Tips on Tuesday

The first Tuesday in 2020 and time to wish everyone a Happy New Year!

ResolutionWho has any social media New Year’s resolutions?

We’re planning to try 10 new things across social media this year, whether that’s style of posting, new channels or simply new content.  We’ve got a plan in place and we’re not afraid to use it!

Let us know your social media plans!

Tips on Tuesday

Today’s tip is very simply, have a rest!

RestTake some time off over the festive season to relax, recharge your batteries and ensure you’re refreshed to start 2020.  Don’t be afraid to have some time away from your social media channels over holiday times!

Yes, you can put the phone down and enjoy some freedom!

Tips on Tuesday

As we continue to wind down the year by prepping for next, it’s the best time to consider your social media strategy.

Repeat imageDon’t be afraid to repeat what works!

Over time you will notice patterns as to what content gets the most favourable response.  A good response shows good engagement, which is what you’re aiming for.  Use the analytics you have available to note which posts work best and repeat that type of posting.  Make social media work for you!

 

Tips on Tuesday

Don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

Oh it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks today!

Open Sign

It is very likely your working hours will be affected by the Christmas break.  Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.

People are busy over Christmas – that’s a fact.  If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!

Tips on Tuesday

At this time of year we always recommend starting to consider your social media strategy for next year.

Goal image

As with all good strategies, you first need a goal.  Now is the time to decide what your social media goals are for the upcoming period.  Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for!  Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.

Step one, decide upon your goal!!