Is it time to freshen up your social media channels by creating new photographic content?

If it has been a while since you took new images for your small business, now might be the time to consider doing just that.

Remember, you don’t need a professional photographer – a smart phone is perfectly adequate – and your images don’t have to be professional quality.  However, be sure you have a decent background and good lighting when you take an image, and of course before you use any photos across your channels make sure they are sharp and convey the message you want!

Whilst creating content is key across your social media platforms, there are of course those days when inspiration simply doesn’t strike.

A fantastic way to help you out on those days when you’re suffering a bout of writer’s block is to create a social media calendar. Quite simply pull together a list of dates that mixes key dates that are important to your business (maybe a sale, a new product launch, the anniversary of your opening) and more national dates you can have fun with e.g., National Cup of Tea Day, National Biscuit Day.

Dates like these give an immediate way to create content and have fun when you might be struggling for something to say. Followers like to see the people they follow have fun, so don’t be afraid to let loose and create some great new content for dry spells!

Let us know what your favourite social media day to celebrate is, the more unusual the better!

By now you should have your social media strategy for the coming year well and truly in place.

Remember your strategy should cover the following: –

1. Online presence – where will you send prospective customers to find out more?
2. Content strategy – where are your target audience and what sort of content do they look for?
3. Social media – which social media channels you will use and what content you will share
4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, a voice, and a core message.
5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

We always think this time of year is a wonderful time to practise some self-care – after all “New Year and New You” and all that – and that goes for your social media channels too!

A straightforward way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or essential information. 

Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.

Are you looking and feeling your best?