Monthly Archives: January 2019

Tips on Tuesday

One of the biggest battles on social media is getting people to follow you!

Follow

Make it easy for people! Include links to your social media feeds on your literature, your business cards and even on your email signatures.

The easier you make it for people to find you, the more likely they are to follow you.  Remember that when it comes to number of followers, quality is far more important than quantity.  Far better to have 500 engaged, relevant followers who are interested in you and what you have to say, than 1000 more transient followers!

Tips on Tuesday

January is a great time to consider making changes to your social media posting plans.

Have you thought about changing the times you post?

Clock image

Try posting (or scheduling a post) for just before or just after the hour.  If people are leaving meetings a touch early, it’s a great time to check their social media.  And indeed if they’re running a few minutes late? They might check their social media on the way to their next appointment.

Think about ensuring some of your posts appear over common lunch hours. When do you check your social media feed? That’s right, in your lunch break.  Make use of people’s habits to create opportunity!

 

Tips on Tuesday

With January being the traditional month to think about positive changes, why not apply that thought to your social media channels too?

Profile

January is the perfect month to set some time aside to review your social media profiles in-depth.  Ask yourself whether the information is still relevant and correct.  Have you made any changes in 2018 which you can reflect in your profiles – both personal and business? Make sure your profile images are recent and of good quality. 

It is also really important to see whether the social media channels themselves have made changes giving you new tools to improve your profiles.

Remember, your social media profile is your shop window so really make sure it meets best practice.

Tips on Tuesday

Hopefully you’re reading this following a restful festive break and you’re ready to really get stuck into 2019!

Planner image

At this time of year we like to make a rough schedule of our social media marketing plan for the year; think about promotions you might like to run, any events you’re going to be attending and schedule in social media posts for these.

Whilst we never make a firm social media calendar – after all social media is reactive – we like to have some content pencilled in.  Somehow it makes planning for the year a lot less scary when you KNOW you have things to talk about!

Let us know how you make your plans!