Tag Archives: Profile

Tips on Tuesday

You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on both Facebook and Twitter.

Push pins

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your Facebook page, whilst on Twitter it means the tweet is pinned to your profile, keeping it easily visible when people check your page!

Whilst a pinning facility isn’t currently available in the same way on Instagram, you can create Stories and add pertinent content thereto.  Stories can be pinned into your Instagram profile and sorted by genre.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!

Tips on Tuesday

Ok so here’s the thing.  You’ve created a fantastic social media profile, now you can relax, right?  WRONG!

ProfileAlways make sure your profile is up-to-date.  Make sure any website changes are reflected therein.  Keep on top of contact changes, changes to contact details and changes to team members.

There’s nothing more frustrating for a potential customer than to follow a link on your social media only to find it is out of date.  The customer is trying to contact you – make it easy for them! It is unlikely you’ll get a second chance.

Tips on Tuesday

Picture the scene, you’ve set up your social media profiles and think they look great.  All that’s left is to make them live, right? Wrong!

Anonymous Mask

Before you put anything live, make sure you take a look at it through your customers’ eyes.  Use a private window to view the profiles to make sure they look as good to other people as they do to you!

Such a small and quick activity, but one that could make a huge difference to your online presence.

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

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We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

Social media can be the greatest (free!) tool in your arsenal when it comes to marketing, especially for SMEs or those that don’t have a large marketing budget. Our Tips on Tuesday aim to give you bite-size chunks of advice to help you perfect your strategy.

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The “About” section on any social media channel is your chance to shine.  It is, in effect, your shop window so make the most of this opportunity and make it work for you!

Ensure your brand is clearly described and it is obvious what you do! Ensure contact details are up to date and that you utilise the chance to add the URL of your website.  The easier you make it for potential clients to understand your brand and to get in touch the better.

Tips on Tuesday

A very happy new year, and a Tip on Tuesday that acknowledges just how early in the year we are!

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It is always a great idea at the start of any year to review your social media policies.  Ask yourself some questions about the previous year.  What did we do well?  Which posts worked best?  Did we make any mistakes?

Use the answers to prepare your social media strategy for the coming year.  Do more of the good stuff!!

As part of the review make sure your profiles are up to date, clear and fully completed.  Ensure your profile and header images are good quality and work well on all devices.

Start the year in perfect, prepared fashion to be a social media success!  As Benjamin Franklin said “by failing to prepare you are preparing to fail.”

Tips on Tuesday

Today’s Tip on Tuesday is small but beautifully formed and can be applied to all your social media channels.

Image of all social media iconsProfile pictures are wonderful – they’re your online shop window.  Each time you make a post on any of your channels, your profile picture will appear.

It is really important to make sure that not only is your profile shot the correct size for each platform (you can follow our handy guide to image sizes)but that your photograph is clear in a smaller size.  It is no good having your logo as a profile shot if it is simply a little blurry square, you want people to know it is you posting!

Tips on Tuesday

A little bit of LinkedIn chat for today’s tip.

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LinkedIn is about quality not quantity.  We have posted in the past about making sure your profile is up to date (which you can read HERE)but it is equally important to keep your profile smart and interesting.  Countless paragraphs will put people who want to connect with you off.  Make your descriptions snappy; make it easy for people to find out all the brilliant things you can do!

Tips on Tuesday

For today’s Tip we’re going to share a generic social media tip.

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Don’t forget to have your website linked from your social media profile and vice versa.  You want to make it easy for people to find you – don’t make them work for it!  Make sure your social media channels are linked from your website (and do ensure they open in a new tab/window!) and make sure your social media profiles contain at the very least an obvious website link.

Don’t be bashful – be seen!

Tips on Tuesday

For today’s Tip on Tuesday we’re going to visit Twitter and give you a tip that could be the difference between getting a new customer and losing them.

TwitterTipsAireMediaThere’s no easy way to say this but on Twitter you have a three-second check out time.  That means three seconds before someone will click away from your profile.  It is therefore essential that you have your profile completely filled in.

Make sure your company logo is your avatar and you have a header image of the right size.   Ensure your bio is filled in with a succinct, yet informative few lines about your company and what you do.  If it is pertinent to your business, remember to put a location – although we see no harm in inputting this whether you’re location-based or not.  Finally, and most importantly ensure your website is there – that means all potential customers have to do is click.  If you make it easy for people to find you, they will!