Social media can be the greatest (free!) tool in your arsenal when it comes to marketing, especially for SMEs or those that don’t have a large marketing budget. Our Tips on Tuesday aim to give you bite-size chunks of advice to help you perfect your strategy.

The “About” section on any social media channel is your chance to shine.  It is, in effect, your shop window so make the most of this opportunity and make it work for you!

Ensure your brand is clearly described and it is obvious what you do! Ensure contact details are up to date and that you utilise the chance to add the URL of your website.  The easier you make it for potential clients to understand your brand and to get in touch the better.