Monthly Archives: November 2020

Tips on Tuesday

We love a plan.  We especially love a social media marketing plan – you really need a firm outline of your social media aims and needs to make your channels as useful as possible.

Change directionHowever, we’re also a fan of flexibility and the ability to change direction.

If 2020 has taught us anything, it is that the best laid plans often come to nought and that it is ok to deviate from your plan.  We think of our social media plans as a guideline; the type of document you stick to when everything is normal rather than a piece of work that is set in stone.

As we’re faced daily with announcements and changes, don’t worry if you have to deviate from your plan.  Don’t worry if you haven’t the headspace to post for a few days and miss some posts you had planned.  There is always time to catch up.  Christmas is also a great time of year for some ad hoc posting – something away from the planned posts and the potential to have a little spontaneous fun. 

The most successful plans we have seen, whilst giving an overview of aims and content strands also allow the user to be flexible when necessary and acknowledges that this is very likely!

Detox image

Tips on Tuesday

Ok, bear with us – we know it is only the 17th November, however that leaves only 5 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

Detox image

Our first tip is one we discuss every year, and whilst the way we celebrate Christmas might look a big different, this year it feels so important to acknowledge this tip.  And that is PLAN A BREAK. The mental load we’ve all had this year has been like no other, and it is so important for mental and physical health that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

We’ve recently been discussing Inclusive Design and how you can make small changes to ensure your social media presence is fully accesible.

Image of question mark

A really simple way of ensuring screen-readers can accurately represent your posts, is by ensuring that you add an image description.  This means that anyone using a screen-reader can quite simply have the details of the image you use to support your content read out to them.

Whilst social media platforms make it easy to add alternative text (alt text) to your images, it’s best to include your descriptions in the body of each post.  You can simply add it in brackets or at the bottom of your post. 

Remember descriptions don’t need to be lengthy, but simply represent the image e.g. “cat sitting on a rug”.

Tips on Tuesday

In the past few weeks we’ve been discussing Inclusive Design and how you can make small changes to your social media presence to ensure they’re accessible to as many people as possible.

Subtitle image

We’ve long been an advocate of video content on your social profiles, but did you know to be fully accessible all your videos should be subtitled? 

Not only do subtitles create a user-friendly experience for people with hearing impairments, but they also enhance the viewing for people not watching in their native language or for people who are in sound-off environments.  Imagine such a small change making your video accessible to so many more people!!