Tag Archives: online

ADM Marketing Ltd

ADM Marketing Ltd are a marketing agency based in the heart of West Yorkshire

ADM Marketing Logo

ADM are a team of highly skilled marketing and creative professionals with bags of experience who will drive your business forward, add value and deliver a direct return on investment – all helped along with a sizeable dollop of ‘say it as it is’ Yorkshire common sense.

Whilst ADM are able to cover just about any area of marketing you care to think about, they had a gap in their team for someone who specialises in social media, and that’s where we come in!

We’re delighted to have formed a good old Yorkshire partnership with ADM Marketing and are really looking forward to working with them on a variety of projects.

To find out more about our newest client, please visit ADM MARKETING or follow on Facebook and Twitter.

Tips on Tuesday

Did you know that Tuesday 5th February 2019 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

Safety

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  The fab people at Action for Children made this fab infographic detailing age limits across all major social media channels.

Age Restrictions

If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!

Tips on Tuesday

As we rush head first into 2019, you should use this time to take stock of your online year!

Review image

It’s important to remember that social media – and your wider online presence – is an ever-changing landscape.

At this time of year we always recommend reviewing your online year.  Check back using social media insights into which posts worked, and which were less successful.  You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

A lot of our Tips on Tuesday are about how you can use social media to promote your online presence, but it is always worth thinking about the mechanics of social media and more generic online matters.

Lock

Today’s tip is a really simple one.  Think about your online security.  Make sure you don’t have the same password for all your social media accounts and make the password something strong and difficult to crack.  After all you wouldn’t have the same PIN for all your bank cards would you…WOULD you?!

It is important to maintain your social accounts as professionally as possible – and by having strong and secure passwords you are minimising the risk of hacking. 

 

The Beauty Corner

We were really delighted when Helena from The Beauty Corner contacted us for some help with their online presence.

The Beauty Corner Logo

The Beauty Corner is a gorgeous salon, set in picturesque Eldwick.  Whilst Helena is busy doing what she does best; treating her clients to a wide array of beauty treatments, she doesn’t have time to share what she does on social media.

And that’s where we come in!

With such a visual business we’re really excited to be working with Helena and helping her showcase online the wonderful treatments she offers, whilst increasing awareness of the brand in the local area.

To find out more about Helena, please visit The Beauty Corner or follow on Facebook, Twitter and Instagram!

Tips on Tuesday

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

Chat

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming.  It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!

Anarchy Sailing || Sailing for Success || The Crew House

Rachel McNamara is an incredibly busy woman.  Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.

Anarchy Sailing LogoSailing for Success LogoThe Crew House Logo

Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects.  Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.

We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.

We’re delighted to have forged a partnership with such an inspirational business woman!

For more information on Rachel’s amazing business portfolio, please visit ResSolutions, Anarchy Sailing, Sailing for Success and The Crew House.

 

 

 

Avenue Boutique Hair & Beauty Salon

Avene Boutique LogoCaroline, the owner of Avenue Boutique contacted us because the Avenue Boutique team were simply too busy to fit social media into their full-on schedules.  With appointments being booked months in advance, it really wasn’t hard to see how their time simply slipped away.

As a hair and beauty salon, the very visual craft was simply too good not to be shared on social media and that is where Aire Media come in.

We formulated a plan with Caroline and her team involving regular segments on social media, streamlining and managing the website and generally helping them to have an online presence whilst they create the magic in the salon.

We’re delighted to have forged a partnership with such a lovely local business!

For more information on the salon, please visit Avenue Boutique.

Tips on Tuesday

We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Image of definition of organisation

Make sure you allocate roles effectively.  Use the talents of your staff and make sure they’re aware you want them to do regular social media updates.  Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t!  There’s no point being on social media if you’re not using it effectively.  Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.

Tips on Tuesday

We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Image of definition of organisation

Take time in your first week of the year to have a think about your online presence.  Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.