Tag Archives: Content

Tips on Tuesday

If you blog and like to share your work across your social media, think about how you’re sharing your content.

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Rather than simply sharing the blog title, why not include an excerpt from your blog; or a relevant quote from somebody else that reflects what you’re blogging about.

An engaging snippet of content will encourage your readers to read more!  Don’t be afraid to share excellent content more than once, by using difference quotes and images to drive traffic to your site.

Tips on Tuesday

We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

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That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.

Give it a try!

 

Tips on Tuesday

Whilst the aim of most people is to grow their brand organically, boosted posts on Facebook can be a really valuable – and good value – tool.

Boosted post

Why not follow our top tips to get the most out of your budget: –

  • Give the post time to perform organically first.  You might find that a boost isn’t required, but do give your content time to settle before you consider boosting.
  • Ensure the content will remain relevant over the boosted period.  It can take a couple of days for the boost to make an impact – make sure the content you boost will not have expired by the time the boost period ends.
  • Only spend money on meaningful posts, there’s little point boosting the more transient content – save your budget for events, special offers and new products, and valuable information
  • Make sure you set your boost parameters carefully – consider who your customer is and who you want to attract to your post and page.
  • Make sure your boosted posts meet Facebook guidelines, otherwise it may be rejected! remember, any images you use must not be more than 20% text.  Images with a high text content may run at a lower performance or even not run at all. You can check if your image complies, by using the Facebook Tool.
  • In addition to boosting, pin your post to the top of your page – you must use the organic tools at your disposal in addition to the monetized ones!
  • Make sure you check your Facebook Insights, this will give you valuable information as to the performance of your boosted post and help you make decisions as to whether it was worth the spend!

Happy boosting!

Tips on Tuesday

For our very last tip of the year, our advice to you is….have a break!

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Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2019.  By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

A very Merry Christmas and a happy and successful 2019 to all!

Tips on Tuesday

As we rush head first into 2019, you should use this time to take stock of your online year!

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It’s important to remember that social media – and your wider online presence – is an ever-changing landscape.

At this time of year we always recommend reviewing your online year.  Check back using social media insights into which posts worked, and which were less successful.  You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

If you’re the proud owner of a company page on LinkedIn, have you seen the new “tagline” function?

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Appearing on your company home page, the feature gives you the opportunity to “

Your tagline doesn’t need to be long, simply a few snappy lines giving any readers an insight into what you do.

To insert a tagline, visit your company page and hit the small pen icon to edit.  You can then upload your description which will then appear right on your home page.

Tips on Tuesday

It can be difficult when you’re starting out on social media to know what content works and what doesn’t and finding the right content to share is half the battle.

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Don’t be afraid to check what your established competitors are doing.  Obviously you don’t want to copy them, but you can certainly get a feel of what content they find successful and use that to help your own strategy.

Once you’re sharing your own ideas, you can roughly gauge if the content works by checking: –

  • Did it have any positive likes or interaction?
  • Did anyone recycle your content or share it on their timeline?
  • Did anyone acknowledge you as a source.

Don’t be afraid to experiment with differing content styles until you find your niche.

Tips on Tuesday

You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on both Facebook and Twitter.

Push pins

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your Facebook page, whilst on Twitter it means the tweet is pinned to your profile, keeping it easily visible when people check your page!

Whilst a pinning facility isn’t currently available in the same way on Instagram, you can create Stories and add pertinent content thereto.  Stories can be pinned into your Instagram profile and sorted by genre.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!

Tips on Tuesday

Ok so here’s the thing.  You’ve created a fantastic social media profile, now you can relax, right?  WRONG!

ProfileAlways make sure your profile is up-to-date.  Make sure any website changes are reflected therein.  Keep on top of contact changes, changes to contact details and changes to team members.

There’s nothing more frustrating for a potential customer than to follow a link on your social media only to find it is out of date.  The customer is trying to contact you – make it easy for them! It is unlikely you’ll get a second chance.

Tips on Tuesday

When making a post on any of your social media channels it is important to get a good balance of content.

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That means not making it all about you!

Make sure your posts are a decent mix of your news together with posts that add value for people reading, sharing interesting content and simply interacting with other people.  There is nothing more likely to make followers hit the big “unfollow” button than a social media feed that contains nothing but posts on what you’re selling.

Be creative, be innovative and share well!