Tag Archives: Content

Tips on Tuesday

Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

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Our tip today is talking about the retweet. 

Twitter retweet arrowsRetweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting.  Don’t spam your followers with random retweets all day.  Make sure content is non-controversial, pertinent and relevant! 

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

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We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

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However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

A flying visit to Facebook today, for our weekly social media tip.

Business pages give you the opportunity to fill in what Facebook calls “Our Story”, which is a space on your business homepage where you can give a little more detail about your business and what services or products you offer.

Facebook Story ImageWe think filling this in with some interesting information about you and your business is a great way of giving a really finished looked to your business homepage.  And let’s face it, who doesn’t love another free way of getting your message out there; after all, isn’t that what social media is about?!

Tips on Tuesday

We have spoken at length the importance of having a social media strategy in place as part of your overall marketing strategy.

However that doesn’t mean that this strategy should be set in stone and never deviated from.

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Don’t be afraid to try something spontaneous – remember with the various analytical tools available on social media channels, you can see which posts work and which aren’t so successful.

We use our social media strategy as a base; a starting point from which we create our online presence not a finite document.

Tips on Tuesday

A Tip on Tuesday today that’s going to save you time and effort; and who doesn’t love that?

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Don’t be scared to re-purpose content created for other channels across your social media.  For example a blog post, or a press release or even an article in the press can be used across your social media channels.  Share links, pull out salient points for shorter, bite size posts, create graphics from points therein or even just share that you’ve been published.

A great strategy when you’re short on time; is to reuse content you’ve already spent your time creating.  Be creative!

Tips on Tuesday

We love social media, we really do, but boy there are some pitfalls!

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One of the first things I tell my clients is “don’t ask people to share your content”; there is nothing more designed to get the opposite result.

Instead focus on writing great, fresh content – if you post something really good, the shares will happen organically!

Happy posting!

Tips on Tuesday

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This isn’t the first time we’ve given this tip, but it is probably the most important so we’re going to bang the drum again.

If you haven’t got a social media presence, make it your number one priority in your plans for the start of 2018 to have one!  Did you know over 60% of SMEs have made a sale using leads made via their social media.

Don’t miss out on potential great clients for the sake of not using social media.  Nobody can choose to use your services if they can’t see you!

Tips on Tuesday

One of the things I’m often asked is “how do I get more followers”.  Whilst number of followers isn’t the single most important facet of your social media strategy, it is the first thing that you tend to notice about your accounts.

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My favourite method of engaging with more followers isn’t by stating what YOU do, it is sharing what OTHERS do.   By sharing good posts with relevant, interesting or amusing content you are making yourself visible to potential new followers.

Don’t be afraid to share and comment on other people’s posts.  Social media is about just that, being social!

Tips on Tuesday

A snippet this week that you can use for any social media channel you use.

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Don’t ask for shares! 

Picture the scene, you write great content, you add it to your feed then you finish with “please share?” You know what will happen folks, you will get very few shares.

The best way to encourage people to share your posts is simply by creating great content! If you have strong pieces, full of great information; the shares will happen organically – and will be worth more because they have happened spontaneously and not at your own request.