Tag Archives: Content

Tips on Tuesday

Have you got a new product or service about to launch?

Sneak peek

Why not consider the power of a teaser trailer?  Create a short campaign of images and even a video to create interest. 

A sneak peek is great for creating interest in what you’re doing, and making your followers feel like they’re part of an exclusive club, after all they’re seeing your product first! 

Tips on Tuesday

Do you have a best-selling product or service?

Love image

Do you find yourself repeatedly recommending the same thing to customers?  If so, why wait to be asked! Share your best-sellers to your wider social media audiences with an explanation as to why!  Every so often it is really ok to blow your own trumpet, and this is one of those occasions!

Tips on Tuesday

Do you see the same questions about your industry/product on social media?

FAQs image

Consider taking the time to collect these questions and write your responses to them.  You can present them as an ongoing thread, or simply share one/two a week as a regular feature.

Potential customers will appreciate the effort in answering their questions before they realise they have them!

Tips on Tuesday

Don’t be afraid to use humour in your social media posts.

After all, especially at the moment, we could all do with a good laugh!

Whilst we wouldn’t advocate anything that could be perceived as offensive, have a search and see what amusing content you can find about your industry; we bet there’s more than you think!

Social Media Joke

Tips on Tuesday

The hashtag.

Hashtag

Just a small chap, but really important to use in your Instagram posts.  But how many should you use?

We recommend using between 5 and 10 hashtags per post; which should be a mix of trending and hashtags unique to your brand.  Using too many hashtags, whilst tempting to try and cover every eventuality, can actually be counterproductive as you risk diluting your message.

Tips on Tuesday

Did you know that YouTube isn’t just a website, it’s a search engine?  And in fact it is the second largest search engine behind Google!

Video productionThat statistic alone should encourage you to use video on your social channels including a branded YouTube channel. 

Video is a fantastic tool to hook your audience simply because they’re very easy to consume. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more; and what better way to do this than a video!

Whilst a huge budget on video content isn’t necessary, do make sure your social media videos have decent picture quality and clear sound quality!

Try creating a small (no more than 60 seconds), but relevant video for your social media channels, give it an engaging title and useful hashtags and measure your performance using the analytical tools available!

Tips on Tuesday

Did you know you’re 4 times more likely to buy something if it has been recommended by a friend?

Four

Where do we now find our friends?  Yep, on our social media channels!  As at March 2020, approximately 42 million people in the United Kingdom use Facebook, 16 million use Twitter and 21 million use LinkedIn, whilst Instagram has 14 million active users per month and YouTube has 35.6 million visits per month in the UK.

Those statistics alone should be enough to convince you that a social media presence on at least one of the major five social media channels is essential and should feature heavily as part of your marketing strategy.

Remember, social media is a way for you to be in lots of rooms and reach lots of people whilst maintaing a low spend.

Tips on Tuesday

Have you a goal?

Goal

Now football has resumed in England, albeit behing closed doors we started thinking about other goals!  What is your social media goal?

I’m sure most people will want to use their social media to sell their product or service and that is fine; a great goal.

But you can’t do that unless people see what you post.  Your very first social media goal should simply be to stop the scroll!  Catch people’s attention so they don’t swipe passed your post.

Are your posts engaging with a good image? Spend a little time being adventurous and finding creative ways to catch people’s attention.  After all if you stop the scroll, they may well purchase from you – achieving your other social goals!!

Tips on Tuesday

Remember to have fun with your social media feeds.

FunIf things have been different for you during lockdown, and you’re not yet in a position to reopen your business you might be running out of relevant content for your social media feeds.

Don’t be afraid to create posts not directly relevant to your business and especially try and have fun.  Tapping into trending topics can be useful – if it’s #NationalBiscuitDay why not share yours? Create a poll of several options and encourage your followers to interact.

Are you using the time away from normality to rearrange your premises or carry out essential repairs? Don’t forget to document these for your followers.

Why not share images of your work at home space or share tips that work for you for efficient working.

Remember if it isn’t offensive, there’s no such thing as wrong content.  Have a play, have fun and populate your timelines!

Tips on Tuesday

All our recent posts have been about navigating your way through social media as part of a new way of life.

Timer

Today we want to say, if things don’t go to plan, if you run out of time if you’re juggling working from home with children and their schooling then don’t panic.  If everything just feels overwhelming, then acknowledge that – your feelings are valid!

As cheesy as it sounds, we’re going to channel Scarlett O’Hara here and remind you tomorrow IS another day.   If you feel your “to do” list is unacheivable, delegate! Decide which tasks aren’t essential and move them to a longer term list.  You can only achieve what you physically can, don’t pressure yourself to achieve the impossible!

Be kind to yourself as well as others!