Tag Archives: Content

Tips on Tuesday

Remember the old adage “sharing is caring”?  It might be trite, but it is true!

Sharing

If you see some great content online, don’t be afraid to share it.  Even better if you add a comment of your own!  Sharing someone else’s content isn’t directing your customers elsewhere but showing that your timeline isn’t always about you, your confidence in being able to acknowledge when a competitor has made an excellent point and giving people more great content to read.  You also have the chance to make some great sector connections and of course people will return the favour!

If you like something, pass it on!

Tips on Tuesday

Remember social media is just that, social so every business with social media channels is putting themselves out there.

Spy image

With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however it can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.

There are so many examples out there and freely available – make use of them!  Just don’t get so bogged down in comparison you spend more time on their channels than your own!

Tips on Tuesday

Have you got your social media strategy in place for the coming year?

Planning

Remember your strategy should cover the following: –

  1. Online presence – where will you send prospective customers to find out more?
  2. Content strategy – where are your target audience and what sort of content do they look for?
  3. Social media – which social media channels you will use and what content you will share
  4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
  5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
  6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

 

Tips on Tuesday

The first Tuesday in 2020 and time to wish everyone a Happy New Year!

ResolutionWho has any social media New Year’s resolutions?

We’re planning to try 10 new things across social media this year, whether that’s style of posting, new channels or simply new content.  We’ve got a plan in place and we’re not afraid to use it!

Let us know your social media plans!

Tips on Tuesday

Today’s tip is very simply, have a rest!

RestTake some time off over the festive season to relax, recharge your batteries and ensure you’re refreshed to start 2020.  Don’t be afraid to have some time away from your social media channels over holiday times!

Yes, you can put the phone down and enjoy some freedom!

Tips on Tuesday

As we continue to wind down the year by prepping for next, it’s the best time to consider your social media strategy.

Repeat imageDon’t be afraid to repeat what works!

Over time you will notice patterns as to what content gets the most favourable response.  A good response shows good engagement, which is what you’re aiming for.  Use the analytics you have available to note which posts work best and repeat that type of posting.  Make social media work for you!

 

Tips on Tuesday

Don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

If you have an event coming up, why not consider Live Streaming your event across social media?

Time

A live stream can be a really fun way of engaging with your followers, and gives people an opportunity to be at an event they can’t physically attend. 

However, the process can also be expensive and difficult.  A cheaper and easier option is to cover the event with real-time updates throughout, giving the key points and ensuring your followers stay in the loop.  Whilst not quite the same as live-streaming, real-time updates can be beneficial especially to those who cannot access videos at the relevant time.

Have a think about adding real-time updates or live-streaming to your social strategy!

Tips on Tuesday

Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?

STOP!!

Quality

It is such a cliché but it is so true, it really is quality over quantity.  Don’t fall into the trap of feeling you have to fill space.  Short, snappy posts work as well on Facebook as other platforms.  Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.

Obviously your post must make sense, but look at using language creatively for shorter Facebook content.

Tips on Tuesday

Only a short one today, but vitally important.

Window

Do make sure that any and every link you have on your website opens in a new window!

Such a small thing, but often overlooked.  If you add a link and it opens in the window you’re in all you’re doing it directing your traffic AWAY from you and elsewhere.  By opening in a new window, you do at least keep your web visitors on your page whilst adding further offerings for them!