Tag Archives: Content

Tips on Tuesday

We’ve recently been discussing Inclusive Design and how you can make small changes to ensure your social media presence is fully accesible.

Image of question mark

A really simple way of ensuring screen-readers can accurately represent your posts, is by ensuring that you add an image description.  This means that anyone using a screen-reader can quite simply have the details of the image you use to support your content read out to them.

Whilst social media platforms make it easy to add alternative text (alt text) to your images, it’s best to include your descriptions in the body of each post.  You can simply add it in brackets or at the bottom of your post. 

Remember descriptions don’t need to be lengthy, but simply represent the image e.g. “cat sitting on a rug”.

Tips on Tuesday

In the past few weeks we’ve been discussing Inclusive Design and how you can make small changes to your social media presence to ensure they’re accessible to as many people as possible.

Subtitle image

We’ve long been an advocate of video content on your social profiles, but did you know to be fully accessible all your videos should be subtitled? 

Not only do subtitles create a user-friendly experience for people with hearing impairments, but they also enhance the viewing for people not watching in their native language or for people who are in sound-off environments.  Imagine such a small change making your video accessible to so many more people!!

Tips on Tuesday

We’ve been discussing the importance of Inclusive Design and how some small changes to your social media posts can make them more accessible to a variety of people.

Emoji image

Emojis are great fun to use, and when used appropriately add a welcome bit of fun to your posts.  However, text-to-speech software reads out a description for every emoji you use, so be careful with the number you include.

Hearing “one gold star” isn’t terrible, but hearing “one gold star” repeated 10 times throughout a message is not only tiresome, but alters the meaning of the entire post.

Remember, in this case less is certainly more!

 

 

Tips on Tuesday

“A small group of thoughtful people could change the world” ~ Margaret Mead

Group Pic

Have you thought about joining local Facebook groups?  If you’re running the type of business that serves the local area, community groups can be a great way of sharing news, offering your services and just connecting with new people.

Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation?  And always, ALWAYS abide by the admin rules on advertising; there’s nothing worse than a business being kicked out of a group because they’re spamming the members!

When times are difficult, being involved in the local community can really make a difference!

Tips on Tuesday

Have you got a new product or service about to launch?

Sneak peek

Why not consider the power of a teaser trailer?  Create a short campaign of images and even a video to create interest. 

A sneak peek is great for creating interest in what you’re doing, and making your followers feel like they’re part of an exclusive club, after all they’re seeing your product first! 

Tips on Tuesday

Do you have a best-selling product or service?

Love image

Do you find yourself repeatedly recommending the same thing to customers?  If so, why wait to be asked! Share your best-sellers to your wider social media audiences with an explanation as to why!  Every so often it is really ok to blow your own trumpet, and this is one of those occasions!

Tips on Tuesday

Do you see the same questions about your industry/product on social media?

FAQs image

Consider taking the time to collect these questions and write your responses to them.  You can present them as an ongoing thread, or simply share one/two a week as a regular feature.

Potential customers will appreciate the effort in answering their questions before they realise they have them!

Tips on Tuesday

Don’t be afraid to use humour in your social media posts.

After all, especially at the moment, we could all do with a good laugh!

Whilst we wouldn’t advocate anything that could be perceived as offensive, have a search and see what amusing content you can find about your industry; we bet there’s more than you think!

Social Media Joke

Tips on Tuesday

The hashtag.

Hashtag

Just a small chap, but really important to use in your Instagram posts.  But how many should you use?

We recommend using between 5 and 10 hashtags per post; which should be a mix of trending and hashtags unique to your brand.  Using too many hashtags, whilst tempting to try and cover every eventuality, can actually be counterproductive as you risk diluting your message.

Tips on Tuesday

Did you know that YouTube isn’t just a website, it’s a search engine?  And in fact it is the second largest search engine behind Google!

Video productionThat statistic alone should encourage you to use video on your social channels including a branded YouTube channel. 

Video is a fantastic tool to hook your audience simply because they’re very easy to consume. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more; and what better way to do this than a video!

Whilst a huge budget on video content isn’t necessary, do make sure your social media videos have decent picture quality and clear sound quality!

Try creating a small (no more than 60 seconds), but relevant video for your social media channels, give it an engaging title and useful hashtags and measure your performance using the analytical tools available!