Tag Archives: Content

Tips on Tuesday

We have spoken at length the importance of having a social media strategy in place as part of your overall marketing strategy.

However that doesn’t mean that this strategy should be set in stone and never deviated from.

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Don’t be afraid to try something spontaneous – remember with the various analytical tools available on social media channels, you can see which posts work and which aren’t so successful.

We use our social media strategy as a base; a starting point from which we create our online presence not a finite document.

Tips on Tuesday

A Tip on Tuesday today that’s going to save you time and effort; and who doesn’t love that?

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Don’t be scared to re-purpose content created for other channels across your social media.  For example a blog post, or a press release or even an article in the press can be used across your social media channels.  Share links, pull out salient points for shorter, bite size posts, create graphics from points therein or even just share that you’ve been published.

A great strategy when you’re short on time; is to reuse content you’ve already spent your time creating.  Be creative!

Tips on Tuesday

We love social media, we really do, but boy there are some pitfalls!

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One of the first things I tell my clients is “don’t ask people to share your content”; there is nothing more designed to get the opposite result.

Instead focus on writing great, fresh content – if you post something really good, the shares will happen organically!

Happy posting!

Tips on Tuesday

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This isn’t the first time we’ve given this tip, but it is probably the most important so we’re going to bang the drum again.

If you haven’t got a social media presence, make it your number one priority in your plans for the start of 2018 to have one!  Did you know over 60% of SMEs have made a sale using leads made via their social media.

Don’t miss out on potential great clients for the sake of not using social media.  Nobody can choose to use your services if they can’t see you!

Tips on Tuesday

One of the things I’m often asked is “how do I get more followers”.  Whilst number of followers isn’t the single most important facet of your social media strategy, it is the first thing that you tend to notice about your accounts.

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My favourite method of engaging with more followers isn’t by stating what YOU do, it is sharing what OTHERS do.   By sharing good posts with relevant, interesting or amusing content you are making yourself visible to potential new followers.

Don’t be afraid to share and comment on other people’s posts.  Social media is about just that, being social!

Tips on Tuesday

A snippet this week that you can use for any social media channel you use.

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Don’t ask for shares! 

Picture the scene, you write great content, you add it to your feed then you finish with “please share?” You know what will happen folks, you will get very few shares.

The best way to encourage people to share your posts is simply by creating great content! If you have strong pieces, full of great information; the shares will happen organically – and will be worth more because they have happened spontaneously and not at your own request.

 

Tips on Tuesday

One of the most important things you will ever learn when you’re starting to market your business is that you can’t be seen if you can’t be found!

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Having that all important online presence is an absolute must.  However, make sure people can find you once you’re live; make your usernames intuitive and simple and, most importantly, relating to your company name.  Make the search easy – if you can’t be seen then you can’t be heard!

Tips on Tuesday

Back with a slightly more sensible Tip on Tuesday than “don’t break your foot” but one that can be applied to all your social media channels.

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Every message you send out is marketing.  You might not think it, especially if you’re not directly advertising a service, but each time you make a comment on any of your social media channels you are representing your business and therefore marketing it.  With that in mind make sure your messages are well presented and structured and make a valuable contribution. 

Remember though, contribution isn’t necessarily directly about your business, simply a valid and relevant or even personally interesting comment.

 

Tips on Tuesday

Today’s Tip on Tuesday is a return to a Twitter tip we’ve spoken about before.

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Way back in March we spoke about how important the use of the hashtag was (you can read all about that HERE).

We want to reiterate today that you MUST keep your hashtags relevant to what you’re saying.  There’s nothing worse than seeing a company use a completely unrelated hashtag simply to try to grab exposure.  If you can use a trending hashtag appropriately and with relevance, that’s great.  If not, create your own hashtags and let your content do the talking! 

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Tips on Tuesday

Today’s tip on Tuesday can be – and should be – applied to all your social media channels.

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It is really important that you don’t flood your networks with spam.   That isn’t to say you can’t post regularly – if you have something important or fun to say, then by all means say it!  But don’t post for the sake of posting.  There is nothing more annoying to a potential customer than seeing constant, irrelevant content.

Live by the old adage, “it is quality not quantity!”