Tag Archives: Content

Tips on Tuesday

How often do you listen to your customers?

Listening

Your customers can be the best source of content you have.  Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media.  Don’t be afraid to check out how your competitors are engaging with their customers too. 

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area. 

Tips on Tuesday

A short and sweet tip for you today.

Don’t be afraid to re-share great content.

Recycling

If you write a really good piece, or create a really good post on social media, always be aware you can share the content again.

Rather than simply copying the post word for word, as with all great recycling, change its form and away you go!

Tips on Tuesday

When it comes to your social media feeds, we definitely believe in the old adage that it is quality not quantity that counts!

Laptop

It is far better to share fewer high quality posts, with excellent information content and sharp images than a whole host of posts which don’t give much information and don’t make the best use of images.

Images don’t have to be professionally taken – however please make sure they’re of a high enough quality not to appear blurry (on both device and desktop) and that if you’re using images you’ve found online, make sure you take note of any copyright thereon!

Putting a little extra time and work into each post will go towards creating social media timelines that work for you.

Tips on Tuesday

Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

Love picture

It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there.  However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable!  Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

Tips on Tuesday

Scheduling tools can be really useful when managing your social media feeds.

Schedule

However a word of warning, remember scheduling posts means you’re posting when you’re not actually able to, make sure you allow yourself time to review the posts and any responses to them so you don’t miss anything important!

In addition, allow yourself to cancel scheduled posts if they’re not longer appropriate in light of wider world happenings or indeed changes within your business.

Scheduling tools are useful, but they don’t replace you!  They may save you a job, but don’t forget they can create other tasks that need managing!

Tips on Tuesday

When you’re populating your social media feeds, don’t be afraid to deviate from your plans.

Planning

We’re big fans of creating social media plans – whether you choose to do that weekly, monthly or even yearly – however it’s important to remember that a plan is just an intention of activity!

Don’t feel constrained by what you wrote in your plan – it can be so important – and beneficial to you – to be spontaneous on social media.  Keep an eye on what’s happening around you and get involved, don’t avoid interesting content because it doesn’t appear at the “right” time!

Tips on Tuesday

If you blog and like to share your work across your social media, think about how you’re sharing your content.

Link image

Rather than simply sharing the blog title, why not include an excerpt from your blog; or a relevant quote from somebody else that reflects what you’re blogging about.

An engaging snippet of content will encourage your readers to read more!  Don’t be afraid to share excellent content more than once, by using difference quotes and images to drive traffic to your site.

Tips on Tuesday

We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

Announcement image

That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.

Give it a try!

 

Tips on Tuesday

Whilst the aim of most people is to grow their brand organically, boosted posts on Facebook can be a really valuable – and good value – tool.

Boosted post

Why not follow our top tips to get the most out of your budget: –

  • Give the post time to perform organically first.  You might find that a boost isn’t required, but do give your content time to settle before you consider boosting.
  • Ensure the content will remain relevant over the boosted period.  It can take a couple of days for the boost to make an impact – make sure the content you boost will not have expired by the time the boost period ends.
  • Only spend money on meaningful posts, there’s little point boosting the more transient content – save your budget for events, special offers and new products, and valuable information
  • Make sure you set your boost parameters carefully – consider who your customer is and who you want to attract to your post and page.
  • Make sure your boosted posts meet Facebook guidelines, otherwise it may be rejected! remember, any images you use must not be more than 20% text.  Images with a high text content may run at a lower performance or even not run at all. You can check if your image complies, by using the Facebook Tool.
  • In addition to boosting, pin your post to the top of your page – you must use the organic tools at your disposal in addition to the monetized ones!
  • Make sure you check your Facebook Insights, this will give you valuable information as to the performance of your boosted post and help you make decisions as to whether it was worth the spend!

Happy boosting!

Tips on Tuesday

For our very last tip of the year, our advice to you is….have a break!

Christmas image

Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2019.  By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

A very Merry Christmas and a happy and successful 2019 to all!