We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.
Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!
Making a small change in your marketing strategy could reap great rewards.
Today’s little gem of social media wisdom is something that we think is really important.
You’ll know from previous Tips on Tuesday posts that we’re a massive fan of tapping into trending hashtags to gain exposure on Twitter.
That said, make sure any hashtags you use are relevant and appropriate. Using a hashtag that has nothing to do with what you’re saying or any services you offer will just make you noticeable for the wrong reasons. Similarly, be careful when discussing anything controversial or upsetting; again your social media feed is your public image.
Rachel McNamara is an incredibly busy woman. Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.
Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects. Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.
We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.
We’re delighted to have forged a partnership with such an inspirational business woman!