For today’s tip we’re going to have a look at Facebook.
Whilst the nature of Facebook lends itself to lengthier posts than most of its social media rivals, just remember volume isn’t everything!
Whilst you can make use of the longer space, only write what you need to. Don’t let your message get lost in verbose posts. Some of the best posts – whilst slightly longer than what you might find on Twitter – are snappy and to the point.
Make your message count and be seen.
For this week we’re going to have a look at Twitter
If you’re using a Twitter account for business purposes it is really important that whoever is using the account is consistent in tone. Remember your account is in effect the company and so its important to maintain a constant and professional presence at all times.
Even if the account is managed by different staff, make sure they’re all clear about how you want the account to be used and what is and isn’t appropriate! The public will only see the company, not the different people who are behind the avatar so keep it neutral, informative and polite.
Ok, so another Facebook visit for today’s Tip on Tuesday but we think this is a really useful one after a client found they were having problems.
Our client wasn’t able to make changes to the Short Description section on their Facebook “About” page. Although they were trying to change the text, Facebook was not allowing them to input new text. We found the following methods which allows changes to be made: –
- On your business page, selection the “About” section
- Select “Page Info”
- Select the edit icon for the section “Short Description”
- Remove the current text.
- Select “save changes”.
- Refresh your browser
- The “Short Description” section should now be removed and you will see a “write a short description for your page” which will allow you to input a new description.
Unfortunately a rather long-winded way of making small edits but we found copying and pasting into Word made the process much quicker!
For today’s Tip on Tuesday, we’re going to chat a little about one of the free tools on Facebook you can use to help keep your company visible.
Why not ask your clients or customers to “check in” on Facebook when they visit you? Many people really like this tool on Facebook, and use it almost like a diary.
Whilst you’re not actively doing any marketing and therefore using none of your marketing budget, it does mean that friends of your client see where they’re checking in and notice your name. And being noticed is so, so valuable!
See you next time!