Monthly Archives: August 2016

Tips on Tuesday

For today’s Tip on Tuesday we’re going to look at LinkedIn.

LinkedIn Logo for Aire Media

LinkedIn in a great way of networking if your marketing model is business to business.

Keep your company profiles spruced up.  That isn’t to say you need to have masses of content.  But keep what you have fresh and current.

Make sure your logo is on your page together with your employees’ details.  Ensure all contact details are up to date and your website is clearly linked.

Make it easy for potential customers to contact the person they need to!  The easier it is for them, the more likely they are to do it!

Latest WhatsApp Announcement

The popular messaging service WhatsApp has announced it will be sharing user date, including phone numbers with their parent company Facebook.

Whatsapp Logo

Ostensibly this is to improve the WhatsApp user experience by linking you with friends quicker.  However it is also intended to mean a more streamlined ad experience and for companies to be able to find your details and contact you via WhatsApp.

WhatsApp are quick to reassure users that their data will only be shared with the parent company and that chats protected by end-to-end encryption will remain private and can only be seen by the individuals concerned and not Facebook, WhatsApp and their users.

Despite the fact it appears this is a sweeping change, there will be two ways to opt out of this data sharing when the changes are introduced.  The first will be when the app updates, a new User Agreement will appear.  Instead of checking the “Agree” box, check “Read More” and uncheck the box that says “Share My WhatsApp Account Information With Facebook”.

The other option will be to go into Settings on WhatsApp and enter the Accounts tab.  From there you will be able to uncheck the “Share My WhatsApp Account Information With Facebook” box.

Tips on Tuesday

For today’s Tip on Tuesday we’re going to work with Pinterest.

Pinterest Logo Aire Media

Pinterest is a really great way of showing your company’s personality.  You can afford to be a little frivolous on Pinterest. 

Why not create boards for all your employees to share the things they love.  It changes a faceless company into a group of people potential customers can really relate to because their personality shines through.

It’s great to be professional.  It is brilliant to be professional with personality.

Tips on Tuesday

Today’s Tip on Tuesday can be applied to all your social media channels.

Troll Tips on Tuesday blog

Quite simply today’s tip is about trolls.  Sadly social media trolls are not as cute as the little guy above, who we like a LOT!  And we say mute them on Twitter or unfollow them on Facebook!

We prefer muting/unfollowing to blocking for a couple of reasons: –

  1. The person you have muted does not know you have muted them
  2. Muting essential does the same as blocking but it can be easily reversed if you change your mind.

Trolls want a response.  They will soon get bored and move on if you don’t engage with them.

That isn’t to say you shouldn’t block and/or someone who is becoming increasingly abusive.  However for a more diplomatic action, which can be important with a work brand, muting is the way to go!

Tips on Tuesday

For today’s Tip on Tuesday we are going to take a look at YouTube.

YouTube Logo

Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.

Having a YouTube channel can be a real bonus for your brand……if you use it wisely.  Keep videos professional looking and less than one minute in length.  lengthy videos simply lose people’s attention and it is virtually impossible to get them back!

Tips on Tuesday

Today in Tips on Tuesday we’re going to visit Facebook

Facebook Aire Media Blog

It is really important to remember that on Facebook short posts stand out.  In a channel where there isn’t a character limit, the one liner posts can be eye-catching and of course read in seconds which means you have customer engagement. 

Long messages CAN work but they MUST be compelling.  If they’re not exciting enough, people won’t finish reading the post and your message will not get through.

Keep it concise and informative.  Grab people.  Once you have made the initial connection, then you can start having more lengthy conversation.