Tag Archives: #brand

Mirror

Tips on Tuesday

We always think this time of year is a great time to practice some self-care and that goes for your social media channels too!

Mirror

An easy way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or important information. 

Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.

Are you looking your best?

Tips on Tuesday

Hands up who loves the thought of using video on your social media channels but never gets around to it?!  Did you know that it is estimated that by 2022, online videos will account for more than 82% of all consumer internet traffic?

Video Camera

Short videos are a really great way to grab people’s attention on social media and drive interaction and conversation.   Social media success lies very much in your ability to share worthwhile content in small chunks, and videos should be no different.

Videos are a great way of increasing your brand exposure.  After all if a picture is worth a thousand words, imagine what a video would be worth?!  Whilst you don’t need to spend a fortune on a professional video, you must make sure your images are sharp and the sound quality is good.  You don’t want to damage your image by sharing substandard content.

Videos are a great way of giving your business some personality, and allowing viewers to see the people and processes behind your brand.   Human interest can drive interaction in a much more positive way than purely sales-based posts.

Why not give yourself a challenge, pick up your video camera and get shooting!

Tips on Tuesday

Have you got your social media strategy in place for the coming year?

Planning

Remember your strategy should cover the following: –

  1. Online presence – where will you send prospective customers to find out more?
  2. Content strategy – where are your target audience and what sort of content do they look for?
  3. Social media – which social media channels you will use and what content you will share
  4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
  5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
  6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

 

Tips on Tuesday

How can you use your social media to best communicate with current customers and new customers?

Group pic

Facebook gives you the option of connecting a group to a business page and for some business types this can be a really great way of being able to give information to your current customers, whilst not spamming your feed with posts that aren’t relevant to new customers.

Of course that isn’t to say there won’t be some crossover of content, however keeping “admin” style posts in a group will keep your Facebook timeline more streamlined with valuable content.  Of course, don’t forget to invite your existing customers to the group so they see the information.

Facebook groups really foster great communication between larger numbers of people, and can be a great way of building up a real community surrounding your brand.

ADM Marketing Ltd

ADM Marketing Ltd are a marketing agency based in the heart of West Yorkshire

ADM Marketing Logo

ADM are a team of highly skilled marketing and creative professionals with bags of experience who will drive your business forward, add value and deliver a direct return on investment – all helped along with a sizeable dollop of ‘say it as it is’ Yorkshire common sense.

Whilst ADM are able to cover just about any area of marketing you care to think about, they had a gap in their team for someone who specialises in social media, and that’s where we come in!

We’re delighted to have formed a good old Yorkshire partnership with ADM Marketing and are really looking forward to working with them on a variety of projects.

To find out more about our newest client, please visit ADM MARKETING or follow on Facebook and Twitter.

The Beauty Corner

We were really delighted when Helena from The Beauty Corner contacted us for some help with their online presence.

The Beauty Corner Logo

The Beauty Corner is a gorgeous salon, set in picturesque Eldwick.  Whilst Helena is busy doing what she does best; treating her clients to a wide array of beauty treatments, she doesn’t have time to share what she does on social media.

And that’s where we come in!

With such a visual business we’re really excited to be working with Helena and helping her showcase online the wonderful treatments she offers, whilst increasing awareness of the brand in the local area.

To find out more about Helena, please visit The Beauty Corner or follow on Facebook, Twitter and Instagram!

Anarchy Sailing || Sailing for Success || The Crew House

Rachel McNamara is an incredibly busy woman.  Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.

Anarchy Sailing LogoSailing for Success LogoThe Crew House Logo

Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects.  Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.

We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.

We’re delighted to have forged a partnership with such an inspirational business woman!

For more information on Rachel’s amazing business portfolio, please visit ResSolutions, Anarchy Sailing, Sailing for Success and The Crew House.

 

 

 

Avenue Boutique Hair & Beauty Salon

Avene Boutique LogoCaroline, the owner of Avenue Boutique contacted us because the Avenue Boutique team were simply too busy to fit social media into their full-on schedules.  With appointments being booked months in advance, it really wasn’t hard to see how their time simply slipped away.

As a hair and beauty salon, the very visual craft was simply too good not to be shared on social media and that is where Aire Media come in.

We formulated a plan with Caroline and her team involving regular segments on social media, streamlining and managing the website and generally helping them to have an online presence whilst they create the magic in the salon.

We’re delighted to have forged a partnership with such a lovely local business!

For more information on the salon, please visit Avenue Boutique.

Tips on Tuesday

A lovely bright Tip on Tuesday today on such a lovely, sunny day!

Newest Instagram LogoWe all know Instagram is all about the image, but that doesn’t mean you shouldn’t take care with those images.  It is so easy to upload snaps to Instagram that sometimes the quality of the shot can be lost in amongst the desire to share a flurry of images.

If you’re using Instagram to market your brand, make sure your images are high quality, sharp, interesting, and relevant to you; one high quality, creative image will say so much more than a number of less attractive photos.

It might only take a few seconds but quality control matters!