Rachel McNamara is an incredibly busy woman. Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.
Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects. Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.
We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.
We’re delighted to have forged a partnership with such an inspirational business woman!
Caroline, the owner of Avenue Boutique contacted us because the Avenue Boutique team were simply too busy to fit social media into their full-on schedules. With appointments being booked months in advance, it really wasn’t hard to see how their time simply slipped away.
As a hair and beauty salon, the very visual craft was simply too good not to be shared on social media and that is where Aire Media come in.
We formulated a plan with Caroline and her team involving regular segments on social media, streamlining and managing the website and generally helping them to have an online presence whilst they create the magic in the salon.
We’re delighted to have forged a partnership with such a lovely local business!
A lovely bright Tip on Tuesday today on such a lovely, sunny day!
We all know Instagram is all about the image, but that doesn’t mean you shouldn’t take care with those images. It is so easy to upload snaps to Instagram that sometimes the quality of the shot can be lost in amongst the desire to share a flurry of images.
If you’re using Instagram to market your brand, make sure your images are high quality, sharp, interesting, and relevant to you; one high quality, creative image will say so much more than a number of less attractive photos.
It might only take a few seconds but quality control matters!
For today’s Tip we’re going to share a generic social media tip.
Don’t forget to have your website linked from your social media profile and vice versa. You want to make it easy for people to find you – don’t make them work for it! Make sure your social media channels are linked from your website (and do ensure they open in a new tab/window!) and make sure your social media profiles contain at the very least an obvious website link.
Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.
Very early in our Tips on Tuesday segment, we did a post on creating a brand. I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.
Make sure your logo also appears on your website and as a favicon. You really cannot overuse that image which makes you visible.
As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery!
For today’s Tip on Tuesday we are going to take a look at YouTube.
Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.
Having a YouTube channel can be a real bonus for your brand……if you use it wisely. Keep videos professional looking and less than one minute in length. lengthy videos simply lose people’s attention and it is virtually impossible to get them back!
A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).
Our Tip on Tuesday today is do a regular audit of your marketing strategy. Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.
In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.
For today’s tip we are giving a little general advice.
Stay away from controversial topics. Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.
It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.
Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that. That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!
For today’s tip we’re visiting something very small but very important. The favicon.
So what is a favicon? A favicon (short for favourite icon) is an icon associated with a particular website. This is usually displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.
Are they important? We think yes, they are! Whilst a very small thing and not essential to the running of a site they show an attention to detail which makes your company stand out. From a branding point of view, favicons are vital as they make your brand appear even in the tiniest spaces.
So – this week we are setting some homework. If you haven’t got a favicon, make sure you have by next week! They are very easy to create yourself by using a free web tool.
Today’s tip can apply to all your social media channels.
Remember to use the “About” section on your social media profiles to your advantage. You should take the opportunity to give an overview of your business and what you offer. Keep it short but engaging, the aim is to spark people’s interest in you as a brand. Make sure your website URL appears on your profile so people can find out more and, ultimately, contact you.
If people have landed on your social media profile you want to make it as easy as possible for them to find out further information. The better social media profiles are clear, concise and clean.
By next week make sure your profile is up to date. We will check! (Just kidding, there’s no test, but this is a great chance to do your housekeeping!)