For today’s tip we’re going to take a look at Facebook profiles
It is really important to ensure that your company information is as complete as possible on Facebook. A lot of people think because it is “only” Facebook that this doesn’t matter, but it makes a good impression and is a free and easy way of getting all your relevant information in the public domain.
Make sure your profile includes your website address, your location, your opening hours and a concise description of what your business does. It is also important that when you’re choosing the relevant business type you choose the most appropriate.
Remember a good Facebook profile makes a good first impression! It also makes it easy for your customers and potential customers to find you. Isn’t that great?!
For today’s Tip we’re visiting Instagram.
The first top tip is make sure you’re using the new logo (the colourful one on the right) on all your promotional material.
The second tip (yes, it’s a two for one kind of day!) is that Instagram is such a visual platform it lends itself really well to promotions. Choose an image to support your promotion, hashtag carefully and share away! A great way to make your promotion go a long way and to reach current and new followers all in one go!
A small but often overlooked bit of advice for today’s Tip on Tuesday
Twitter lends itself perfectly for multiple people to use the same company account.
It is a nice touch for each person who uses the account to sign off their tweets with their initials. Whilst giving the company account a more personal touch, this also means that customers know who they have spoken to and are able to connect via other methods to the company and ask for the person they want. Customers like continuity, especially when it makes their life much easier – and as a result makes it much easier for them to buy your service or product!
A pinned tweet or indeed the company bio is the perfect place to name who is using the Twitter account.
We are delighted to announce that we have added Avenue Boutique Hair and Beauty Salon to our portfolio of clients.
Opening in September 2015 and based in the pretty Yorkshire village of Eldwick, Avenue Boutique is owned by Caroline who has over 16 years experience, receiving training from some of the country’s top stylists and colour technicians. Joining Caroline at Avenue Boutique is stylist Cheryl, a previous colleague of Caroline’s and the two have created a really exciting and dynamic new salon.
We are delighted to be working alongside Avenue Boutique providing digital marketing and look forward to being able to share their amazing talent to a wide audience.
It has long been our ethos at Aire Media that we would like to help local businesses achieve a place in the community and we are thrilled to be forging a partnership with another Bingley-based company.
Today’s tip is about using a new tool on Twitter.
Did you know you can now add Gifs into tweets? This can be a really great marketing tool. It won’t work for every tweet you write, but add an appropriate Gif into one of your tweets and it will catch people’s eye. Don’t overuse the tool, but a carefully shared Gif can ensure certain tweets reach further.