Tag Archives: Hashtags

Tips on Tuesday

We’ve often discussed how great it is to be able to tap into trending topics across social media.

We must add a word of caution though! Do make sure your posts are relevant to the trending topic you are aiming to become involved with. If you would like to discuss your team supporting England, how you are going to watch the match, or any relevant products or information by all means find the trending hashtags. However, your post’s legitimacy will become diluted if you simply carry on posting as normal but add an irrelevant hashtag to the end in the hope you get noticed!

Enjoy finding some creative ways to make your offerings relevant to trending topics! And if you can’t? Start a trend yourself!

Tips on Tuesday

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Have you created an intentional hashtag strategy?

Whilst much is made of trending hashtags, don’t be afraid to create and consistently use your own. After all, who better to create hashtags that truly represent your offering than you!

Whilst Instagram allows up to 30 hashtags in any one post, using too many will dilute your message and prove counterproductive. An ideal strategy is to use around 10-12 hashtags across all platforms: having a mix of your own, consistent hashtags, and the more fluid, trending, or relevant hashtags.

Remember, the point of a hashtag is to identify digital content on a specific topic, this gives you the opportunity to increase your reach and for your content to appear in front of people who don’t follow you yet – a win as far as we’re concerned!

Tips on Tuesday

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Quite simply we are all a fan of the hashtag.

Using hashtags is a great way of buying into trending topics and accessing an audience who isn’t necessarily following you. But did you know there’s such a thing as too many hashtags?

Whilst it’s really important to use relevant hashtags important to both you as a brand, and the topic you’re discussing you don’t want to dilute your message. In fact, although some platforms (such as Instagram) allow use of up to 30 hashtags per post, research has found the optimum number to be just 11. On platforms such as Twitter with a character limit, it is important that you do not lose valuable space for your actual message by trying to use too many!

Do your research, use important and valuable hashtags, and remember the old cliché, it’s quality over quantity!

Tips on Tuesday

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The hashtag.

Just a small chap, but really important to use in your Instagram posts. But how many should you use?

We recommend using between 5 and 10 hashtags per post; which should be a mix of trending and hashtags unique to your brand. Using too many hashtags, whilst tempting to try and cover every eventuality, can actually be counterproductive as you risk diluting your message.

Tips on Tuesday

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If you’re on Twitter, you might find it useful to take advantage of local “hours”.

These are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag.

Local hours are a great way of getting your message across to a lot of people. We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

Some of the local hours or accounts you might find useful in the Aire Media region are: –

Monday

#OurYorkshire (@OurYorkshire) 8pm – 9pm (first Monday of every month)

#HarrogateHour (@Harrogatehour) 8pm – 9pm

Tuesday

#BingleyHour (@Bingley_Hour) 8pm – 9pm (first Tuesday of every month)

#GuiseleyHour (@guiseleyhour) 8pm – 9pm

Wednesday

#YorkshireHour (@yorkshire_hour) 8pm – 9pm

#LeedsHour (@LeedsHour) 8pm – 9pm

Thursday

#OtleyHour (@OtleyHour) 7pm – 8pm

#BradfordHour (@BradfordHour) 8pm – 9pm (first Thursday of every month)

Friday

#IlkleyHour (@ilkleyhour) 1pm – 2pm

If we’ve missed any, or you curate an hour you’d like us to feature, do let us know!!

Happy e-networking!!

Tips on Tuesday

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Do you sometimes feel uninspired when it comes to content?

Don’t forget a great way to get ideas for content is to checkout trending topics.

Check out on Twitter what is currently trending both in the UK and in your area and see if there’s anything you can have fun with! From something as regular as “#TuesdayThoughts” to something off the wall like “#NationalCheeseDay”, there is always likely to be something that will prompt you to create really good content!

Tips on Tuesday

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If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming. It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!