Tag Archives: Facebook

Tips on Tuesday

Remember to make use of all the tools social media platforms offer you for making the most of your experience!

One of our favourites is the option on Facebook to view your page as a visitor.

This gives you the opportunity to take an objective look at your page to ensure you have completed it as fully as possible and that you’re getting across the information you want.  It is always a good idea to regularly check your profile in this manner to make sure your Call to Action buttons are working, your messenger options are working and that your posts work well on a timeline.

You can find the option by navigating to your business page, clicking the button marked with three dots in the menu bar under the cover photo and selecting  the “view as page visitor” option.

Tips on Tuesday

The great thing about social media, is the ability to reach people on a very small budget!

Have you thought about using the “Events” tool on Facebook?

If you have the type of business where you want people to physically attend a certain event, do try out this tool.  Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees. Certainly at this time of year with Christmas shopping and events in everyone’s mind, this tool can be so useful for getting the word out!

As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience. 

Why not give it a try and see what response you get.  Remember Facebook is all about encouraging interaction, and this could be a great way to start a conversation!

Tips on Tuesday

You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on Facebook, LinkedIn and Twitter.

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your page or profile, meaning it is easy for followers to see.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!

Tips on Tuesday

Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?

STOP!!

It is such a cliché but it is so true, it really is quality over quantity.  Don’t fall into the trap of feeling you have to fill space.  Short, snappy posts work as well on Facebook as other platforms.  Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.

Obviously your post must make sense, but look at using language creatively for shorter Facebook content.

Tips on Tuesday

Sometimes “short and sweet” is all you need!

Did you know 85% of Facebook videos are watched without sound? That means your immediate action needs to be to make your video offering compelling without audio.

Ensure any speech is subtitled – not only does this mean you can capture those watching in silence through choice, but also people with hearing impairments; accessibility of content is such good practice!

Make your videos short, fun and above all on brand; sharing your message by image only. Of course this is a challenge, but one that will be worth it!

Tips on Tuesday

Did you know passive content consumption is still consumption?

In the last 30 days, the average Facebook user has shared only one post, whilst they have made five comments and liked 12 posts.  The stats clearly show that reach and reactions are more realistic goals for any of your social media content.

With the average user spending 34 minutes of their day on Facebook, ensure you are adding value to their usage by providing good quality, informative and interesting content.

Tips on Tuesday

True friends are always together in spirit.” ~ L.M. Montgomery

Friends forever!

Have you seen posts on Facebook asking you to tag a friend? If you haven’t, have YOU thought about posting relatable “tag a friend” content?

Try posting a relevant image to your business (maybe a new product, or your latest offer) and asking your audience to tag their friends. This is a great way of increasing engagement, increasing brand awareness, and gaining new followers without feeling overtly promotional.

Tips on Tuesday

Who doesn’t like to win something?!

A quick and easy way – with relatively little investment – to increase your followers is to run a competition or giveaway on your social media channels. By engaging with these types of posts, your audience can assist you in getting a much greater reach!

Make sure you adhere to any terms and conditions on whichever platform you use, and ensure you include YOUR terms and conditions within the post. To run a successful competition, choose winners randomly and be transparent in the drawing of a winner (using a randomisation tool, and a video is great for this) and make sure you deliver on the prizes or giveaways promised! A prize handover is a really great way to get some feel-good content for your pages!

Tips on Tuesday

“social media”

noun

Websites and applications that enable users to create and share content or to participate in social networking.

Hello….is it us you’re looking for?!

The fundamental reason we’re all on social media is to communicate, so don’t forget to implement methods to encourage engagement within your marketing plans.

A great way to get people talking is, very simply, to ask them a question. “What do you think?”, “which do you prefer?”, “how do you feel about…?”. You can always add a Call to Action within your posts to encourage your readers to get in touch!

Tips on Tuesday

Remember, your content doesn’t always have to be your own, you can share from other sources.

We’re a big fan of sharing relevant articles pertinent to the industry, wider reaching articles that tell a good story, articles that support a cause you’re interested in or even simply some good old-fashioned good news!

However, it is good practice to share articles that are free to read! It is irritating to follow a link to an article you really want to read, only to find out that you must pay to do so and the main body of the article is hidden behind a paywall. Remember there are plenty of news sources and industry resources out there where you can share their articles for free (with attribution of course – we’re a fan of simply sharing directly to the site carrying the article), and this will prove more worthwhile for you in the long run!