Tag Archives: Facebook

Tips on Tuesday

Today officially marks the 100th day since the UK went into lockdown.

100

Over the past 100 days business have had to adapt to a “new normal” and online presence has become even more important. 

We really feel today is a time to reflect on this unprecedented time in terms of how it has shaped business practice and whether any changes that you have implemented as a result of the lockdown you will be carrying forward.

Have you changed how you post due to Covid-19?  As we move towards some easing of lockdown measures will you carry on with what you’ve been doing online during lockdown?

One thing we’ve noticed is the positive use of social media during this time; from local groups organising support for vulnerable people, to people offering their business expertise for free.  Such relationships can only be a good thing, and we’d love to see that sort of community feel continue when we get back to the “old normal” way of doing things!

Tips on Tuesday

Today has seen announcements that will make many businesses feel a great sense of relief as they move towards being able to open on 4th July.

Communication

However, opening will of course come with some changes; remember to use your social media channels and your online presence to communicate those changes.  Ask yourself what your customers need to consider: –

  • Are you working on an appointment only basis?
  • How will you maintain the necessary 1m+ social distancing required?
  • What measures will you take to ensure the relevant hygeine practises are met?
  • Will you be immediately opening to your usual hours?
  • Will you require customers to wear masks inside your premises?

As much as it is a cliche, forewarned really is forearmed and it will make for a much more seamless transition back to a more normal situation if everyone knows what is expected of them and more importantly what measures you are taking to help maintain the safety of your staff and customers.

Tips on Tuesday

Remember to have fun with your social media feeds.

FunIf things have been different for you during lockdown, and you’re not yet in a position to reopen your business you might be running out of relevant content for your social media feeds.

Don’t be afraid to create posts not directly relevant to your business and especially try and have fun.  Tapping into trending topics can be useful – if it’s #NationalBiscuitDay why not share yours? Create a poll of several options and encourage your followers to interact.

Are you using the time away from normality to rearrange your premises or carry out essential repairs? Don’t forget to document these for your followers.

Why not share images of your work at home space or share tips that work for you for efficient working.

Remember if it isn’t offensive, there’s no such thing as wrong content.  Have a play, have fun and populate your timelines!

Tips on Tuesday

We often look at how you can create content that will enrich your social media feeds for your audience.

Listen

Don’t forget you can use your social media to listen to your audience and find out what they want from you.  Don’t be afraid to ask questions to garner opinion; “did we do this right?”, “which colour of this item do you prefer”.

Remember creating meaningful interaction not only gives you free market research, but also creates relationships with your customers.  After all, a customer is going to be interested in a company that listens to them and gives them what they want!

As we remain in a new normal, it is more important than ever – and could be the difference between survival or not – to listen and adapt how your customers require.

Tips on Tuesday

All our recent posts have been about navigating your way through social media as part of a new way of life.

Timer

Today we want to say, if things don’t go to plan, if you run out of time if you’re juggling working from home with children and their schooling then don’t panic.  If everything just feels overwhelming, then acknowledge that – your feelings are valid!

As cheesy as it sounds, we’re going to channel Scarlett O’Hara here and remind you tomorrow IS another day.   If you feel your “to do” list is unacheivable, delegate! Decide which tasks aren’t essential and move them to a longer term list.  You can only achieve what you physically can, don’t pressure yourself to achieve the impossible!

Be kind to yourself as well as others!

Tips on Tuesday

When you’re in the midst of a pandemic when getting together simply isn’t possible, make use of the tools at your disposal to get together remotely.

Group image

Consider joining Facebook groups with your business page to expand your connections.  You might find you can create mutually beneficial relationships and connections that can assist both your business and others during difficult times.

If you join a local group, think about special offers you can offer to local businesses or customers to make your offering desirable.  Don’t be afraid of posting and getting to know other businesses; local business relationships are never a negative thing!

Tips on Tuesday

We have spoken before about what we consider to be one of the most important points for any business on social media; if you make nothing but overtly selling posts you will turn off a large number of your followers.

ECommerce

At the moment, this is even more important.  With such a state of flux and uncertainty in the wider world people are turning to their social media accounts to provide escapism and fun.

By all means ensure your customers are aware if they can still use/purchase your services but keep your content interesting and engaging.  Use the time to show your personality and how you’re turning a difficult situation into a positive one for you.

Have fun and share your fun!

Tips on Tuesday

If you’ve turned to more online content during the lockdown period and are creating your own videos, there are some simple tips you should consider.

Stripes

If you’re the subject of the video, be careful to choose your clothes wisely!  Stripes, spots or other busy patterns can cause an effect known as moiré.  This can appear as wavy lines or a rippling effect and cause a disturbing visual experience for your viewers.

Avoid this by choosing garmets without patterns and stick to block colours.

Tips on Tuesday

Remember in order to have a successful social media presence, you need to get social (yup, the clue is in the title!)

Conversation

The way we market our products and ourselves is ever-evolving.  When we used traditional marketing methods such as print, television and radio we were talking at people.  Now we have channels where we can talk with people; the aim is to create a place where mutual conversations can take place!

At a time when online conversations are more important than ever, have a think about how you can start some meaningful interaction.  Something as simple as asking your clients how they are, whether they need anything or how they’re coping with lockdown can make an important impact.  Why not ask for opinions on your products; try a poll and ask for the favourite between two items etc.

Whilst you can’t see your customers face to face it is vital that you keep that online dialogue open and flowing!

Tips on Tuesday

Another Tuesday rolls around meaning another week of our new normal!

Open Sign

If you are able to open in the current climate, but your opening hours have altered then make sure you have changed your business hours across your social media and Google My Business channels.  One of the first places people will look to find practical information on a business is social media.

Remember, whilst people are encouraged to only make essential journeys, you don’t want their journey to be wasted if your opening times are not current!  It is important to do what you can to make the current difficult situation that little bit easier!