Tag Archives: Facebook

Tips on Tuesday

With January being the traditional month to think about positive changes, why not apply that thought to your social media channels too?

Profile

January is the perfect month to set some time aside to review your social media profiles in-depth.  Ask yourself whether the information is still relevant and correct.  Have you made any changes in 2018 which you can reflect in your profiles – both personal and business? Make sure your profile images are recent and of good quality. 

It is also really important to see whether the social media channels themselves have made changes giving you new tools to improve your profiles.

Remember, your social media profile is your shop window so really make sure it meets best practice.

Tips on Tuesday

Hopefully you’re reading this following a restful festive break and you’re ready to really get stuck into 2019!

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At this time of year we like to make a rough schedule of our social media marketing plan for the year; think about promotions you might like to run, any events you’re going to be attending and schedule in social media posts for these.

Whilst we never make a firm social media calendar – after all social media is reactive – we like to have some content pencilled in.  Somehow it makes planning for the year a lot less scary when you KNOW you have things to talk about!

Let us know how you make your plans!

Tips on Tuesday

For our very last tip of the year, our advice to you is….have a break!

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Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2019.  By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

A very Merry Christmas and a happy and successful 2019 to all!

Tips on Tuesday

As we rush head first into 2019, you should use this time to take stock of your online year!

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It’s important to remember that social media – and your wider online presence – is an ever-changing landscape.

At this time of year we always recommend reviewing your online year.  Check back using social media insights into which posts worked, and which were less successful.  You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

It can be difficult when you’re starting out on social media to know what content works and what doesn’t and finding the right content to share is half the battle.

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Don’t be afraid to check what your established competitors are doing.  Obviously you don’t want to copy them, but you can certainly get a feel of what content they find successful and use that to help your own strategy.

Once you’re sharing your own ideas, you can roughly gauge if the content works by checking: –

  • Did it have any positive likes or interaction?
  • Did anyone recycle your content or share it on their timeline?
  • Did anyone acknowledge you as a source.

Don’t be afraid to experiment with differing content styles until you find your niche.

Tips on Tuesday

The great thing about social media, is the ability to reach people on a very small budget!

Have you thought about using the “Events” tool on Facebook?

Event pic

If you have the type of business where you want people to physically attend a certain event, do try out this tool.  Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees.

As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience. 

Why not give it a try and see what response you get.  Remember Facebook is all about fostering interaction, and this could be a great way to start a conversation!

Tips on Tuesday

We’ve spoken often about how important it is to add images to your posts on social media.

Image photo

Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content.  A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.  

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on both Facebook and Twitter.

Push pins

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your Facebook page, whilst on Twitter it means the tweet is pinned to your profile, keeping it easily visible when people check your page!

Whilst a pinning facility isn’t currently available in the same way on Instagram, you can create Stories and add pertinent content thereto.  Stories can be pinned into your Instagram profile and sorted by genre.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!

Tips on Tuesday

You’ve, obviously, been following Tips on Tuesday from the start, and your social media profiles are absolutely fantastic.

But people know how to find them, right?

Magnifying Glass

Don’t make people work to find your profiles.  Link them from anywhere and everywhere! Have your handles on your business cards, email signatures, websites, literature and make your usernames as intuitive as possible.  There is nothing more frustrating for someone who wants to listen to what you have to say, but cannot hear it because they can’t find it!

Make sure you make it as simple as possible to hear what you have to say!

Tips on Tuesday

Ok so here’s the thing.  You’ve created a fantastic social media profile, now you can relax, right?  WRONG!

ProfileAlways make sure your profile is up-to-date.  Make sure any website changes are reflected therein.  Keep on top of contact changes, changes to contact details and changes to team members.

There’s nothing more frustrating for a potential customer than to follow a link on your social media only to find it is out of date.  The customer is trying to contact you – make it easy for them! It is unlikely you’ll get a second chance.