Your purpose, of course, on social media is really to try and sell your offering.
However, we really recommend you avoid flooding your feed with hardcore or overt selling.
Social media is primarily a fun way to connect with friends and brands you’re interested in and you might find if your social media timelines are simply post after post sharing what you’re selling you will see people unfollow your content.
Rather than selling, your initial objective on your social media channels should be increasing your brand awareness by increasing your following. The best way to achieve this is to create engaging and fun content.
We prefer to use the 80/20 rule – where 80% of our content is interesting, engaging, or fun and only 20% is direct selling.
Do you need to revisit your strategy?
