Monthly Archives: November 2022

Tips on Tuesday

With 2023 fast approaching (how did that happen?!) now is a good time to take stock of your online year!

It’s important to remember that social media – and your wider online presence – is an ever-changing landscape!

At this time of year, we always recommend reviewing your online year. Check back using social media insights and analytical tools into which posts worked, and which were less successful. You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said, “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

Oh, it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Friday!

It is very likely your working hours will be affected by the Christmas break. Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.

People are busy over Christmas – that’s a fact. If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!

Tips on Tuesday

Ok, bear with us – we know it is only the 15th November, however that leaves only 6 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

Our first tip is one we discuss every year and this year it feels so important to acknowledge because life is hard! And that is PLAN A BREAK.

We are all carrying a huge mental load, and it is so important for our health, both mental and physical, that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

At this point in the year we always recommend starting to consider your social media strategy for the next 12 months.

As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the upcoming period. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone. It can, and should be, amended throughout the year by regularly reviewing your strategies and key performance indicators.

Step one, decide upon your goals!!

Tips on Tuesday

There are only two sorts of people on social media, those who want more followers and those who are lying!

I’m often asked by clients how they can quickly increase their followers. The short answer is, you can’t!

Social media is very much a slow burn. Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers. When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years. 

Remember, the number of likes and followers you have is nothing more than a measure of vanity. What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!