Monthly Archives: July 2021

Tips on Tuesday

We can’t say this enough times, but make your content eye-catching!

People don’t read social media channels in full, then scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop the scroll! The first post of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media; if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!

Tips on Tuesday

It can be really tempting to feel that as a business you should have a presence on every available social media channel.  After all, more channels mean more exposure, right? Not necessarily!

Rather than spreading yourself too thin and creating content for channels that aren’t relevant to your offering or customer, take some time to think where directing your social media strategy would be most successful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to teens think about newer platforms such a TikTok, if your products mean you need to target parents, Facebook is a must for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves.

Tips on Tuesday

I think over the last 24 hours we’ve all been utterly appalled at some of the content on social media containing abhorrent racist views.

We would urge anyone and everyone on social media to familiarise yourself with the reporting process, and be part of the solution by reporting to the channel each and every time you see a post that contains racist content.

The mechanisms are there, but the only way we are going to make a change for the better is if we all work together and take proactive action by refusing to tolerate hate-filled content.

Tips on Tuesday

We’ve often discussed how great it is to be able to tap into trending topics across social media.

We must add a word of caution though! Do make sure your posts are relevant to the trending topic you are aiming to become involved with. If you would like to discuss your team supporting England, how you are going to watch the match, or any relevant products or information by all means find the trending hashtags. However, your post’s legitimacy will become diluted if you simply carry on posting as normal but add an irrelevant hashtag to the end in the hope you get noticed!

Enjoy finding some creative ways to make your offerings relevant to trending topics! And if you can’t? Start a trend yourself!