Monthly Archives: April 2019

Tips on Tuesday

Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

Love picture

It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there.  However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable!  Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

Tips on Tuesday

Scheduling tools can be really useful when managing your social media feeds.

Schedule

However a word of warning, remember scheduling posts means you’re posting when you’re not actually able to, make sure you allow yourself time to review the posts and any responses to them so you don’t miss anything important!

In addition, allow yourself to cancel scheduled posts if they’re not longer appropriate in light of wider world happenings or indeed changes within your business.

Scheduling tools are useful, but they don’t replace you!  They may save you a job, but don’t forget they can create other tasks that need managing!

Tips on Tuesday

When you’re populating your social media feeds, don’t be afraid to deviate from your plans.

Planning

We’re big fans of creating social media plans – whether you choose to do that weekly, monthly or even yearly – however it’s important to remember that a plan is just an intention of activity!

Don’t feel constrained by what you wrote in your plan – it can be so important – and beneficial to you – to be spontaneous on social media.  Keep an eye on what’s happening around you and get involved, don’t avoid interesting content because it doesn’t appear at the “right” time!