Monthly Archives: June 2015

Tips on Tuesday

We’re back on a very scorching Tuesday to take some of the heat off you in terms of your social media posts!

We strongly advocate having a social media schedule, we think its important, especially for a small business with a limited budget, to use marketing time wisely and to know what will be posted and when.

However, don’t be afraid of spontaneity and creativity.   If something is unfolding on social media don’t be afraid to participate, make use of it, tap into trending topics.

It is important to keep a sense of relevance to your own personal brand – but taking a chance here and there with your social media presence might just reap very good rewards.


Tips on Tuesday

For today’s tip we’re concentrating on Twitter.

We think it is important for any small business to harness the power of local “hours” on Twitter.   These are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag. 

Local hours are a great way of getting your message across to a lot of people.  We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

A word of warning though – make sure you do your bit.  These hours work on reciprocation, stick around for the full hour, retweet other businesses you find interesting.  You’ll find that you get far more interest from interaction and a symbiotic relationship rather than just a demand for a RT.  Have a search for your closest account, make a note of the next hour and get ready to tweet!

Some of the local hours you might find useful in the Aire Media region are: –


#IlkleyHour 7pm – 8pm

#OurYorkshire 8pm – 9pm

#HarrogateHour 8pm – 9pm

#BrandYorkshire 8pm – 9pm


#eYorksHour 8pm – 9pm

#SkiptonHour 9pm – 10pm


#YorkshireHour 8pm – 9pm


#OtleyHour 7pm – 8pm

#BradfordHour 8pm – 9pm

#LeedsHour 8pm – 9pm


#KeighleyHour 8pm – 9pm

If you have an hour you use regularly or that you curate, please feel free to contact us and we’ll add to the list!



Tips on Tuesday

We thought today’s tip was going to be a Facebook only tip.  But actually it can be applied throughout your social media platforms.

Today’s tip focusses on how often you can and should re-post the same content.  We understand how tempting it is, when you have something really good to say, to just keep re-posting.  But actually, spamming your potential customers can put them off rather than encourage them to engage.

Our tip is to change what you post even when posting the same message.  Change the language, use different pictures, dip into your content and summarise different excerpts.  Facebook especially will penalize your reach if you post the identical status over and over again.

We hope you found today’s tip helpful.  Let’s see those posts people!