Monthly Archives: December 2021

Tips on Tuesday

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For our final Tips on Tuesday of 2021 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2022. By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal. 

A very Merry Christmas and a happy and successful 2022 to all!

Tips on Tuesday

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With 2022 fast approaching (no we don’t quite know how either!), now is a good time to take stock of your online year!

It’s important to remember that social media – and your wider online presence – is an ever-changing landscape, and this has never been more true than the last two years!

At this time of year we always recommend reviewing your online year.  Check back using social media insights and analytical tools into which posts worked, and which were less successful.  You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

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The great thing about social media, is the ability to reach people on a very small budget!

Have you thought about using the “Events” tool on Facebook?

If you have the type of business where you want people to physically attend a certain event, do try out this tool.  Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees. Certainly at this time of year with Christmas shopping and events in everyone’s mind, this tool can be so useful for getting the word out!

As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience. 

Why not give it a try and see what response you get.  Remember Facebook is all about encouraging interaction, and this could be a great way to start a conversation!