Monthly Archives: June 2017

Tips on Tuesday

Today’s tip is something that can be applied to all your social media channels.

Image of all social media icons

Scheduling tools can be a very valuable resource when you’re managing a number of social media accounts and mean that you can ensure you have a presence even when it is impossible for you to be online.

However, it is vital to ensure that you also maintain a live online presence – don’t rely on scheduling tools to do it all for you.  Ensure you regularly login to all your social media accounts to deal with queries, to make use of industry specific current affairs and to make it appear that your account has a personality.  It is really easy to tell which social media accounts are done solely via scheduling.

 

Tips on Tuesday

Today’s Tip is a general marketing tip for any business.

Aire Media Google My Business

Make sure you register on Google My Business,  This is a free service which helps your listing appear when people are searching for your business or businesses like yours on Google Search and Maps.

You can keep your content fresh and useful by adding your website, address, opening hours and contact details together with images and an option for your clients to review.

Who could ask more from a free service – as the old saying goes, you really don’t get much for nothing these days!

Tips on Tuesday

For today’s tip we’re looking at one of the tools you can use on Facebook with a business page.

Facebook Aire Media Blog

Don’t forget that the Facebook analytics tool lets you see how well each of your posts are doing in terms of reach and engagement.  This is such a valuable – and free! – resource as it means you can get a really good insight into what type of posting works best for you.  It is certainly worth doing more of whichever type of posts statistically reach the most people!

 

Tips on Tuesday

Today’s Tip on Tuesday is a flying visit to Twitter.

TwitterTipsAireMediaDon’t be afraid to comment on industry news using the relevant hashtag.  “Newsjacking” is a really great way to become visible with relevant content to a whole new level of audience.  Make sure your point is relevant, correct and adds to a discussion and never forget the hashtag!