Tag Archives: customer

Tips on Tuesday

Today officially marks the 100th day since the UK went into lockdown.

100

Over the past 100 days business have had to adapt to a “new normal” and online presence has become even more important. 

We really feel today is a time to reflect on this unprecedented time in terms of how it has shaped business practice and whether any changes that you have implemented as a result of the lockdown you will be carrying forward.

Have you changed how you post due to Covid-19?  As we move towards some easing of lockdown measures will you carry on with what you’ve been doing online during lockdown?

One thing we’ve noticed is the positive use of social media during this time; from local groups organising support for vulnerable people, to people offering their business expertise for free.  Such relationships can only be a good thing, and we’d love to see that sort of community feel continue when we get back to the “old normal” way of doing things!

Tips on Tuesday

We often look at how you can create content that will enrich your social media feeds for your audience.

Listen

Don’t forget you can use your social media to listen to your audience and find out what they want from you.  Don’t be afraid to ask questions to garner opinion; “did we do this right?”, “which colour of this item do you prefer”.

Remember creating meaningful interaction not only gives you free market research, but also creates relationships with your customers.  After all, a customer is going to be interested in a company that listens to them and gives them what they want!

As we remain in a new normal, it is more important than ever – and could be the difference between survival or not – to listen and adapt how your customers require.

Tips on Tuesday

When you’re in the midst of a pandemic when getting together simply isn’t possible, make use of the tools at your disposal to get together remotely.

Group image

Consider joining Facebook groups with your business page to expand your connections.  You might find you can create mutually beneficial relationships and connections that can assist both your business and others during difficult times.

If you join a local group, think about special offers you can offer to local businesses or customers to make your offering desirable.  Don’t be afraid of posting and getting to know other businesses; local business relationships are never a negative thing!

Tips on Tuesday

We have spoken before about what we consider to be one of the most important points for any business on social media; if you make nothing but overtly selling posts you will turn off a large number of your followers.

ECommerce

At the moment, this is even more important.  With such a state of flux and uncertainty in the wider world people are turning to their social media accounts to provide escapism and fun.

By all means ensure your customers are aware if they can still use/purchase your services but keep your content interesting and engaging.  Use the time to show your personality and how you’re turning a difficult situation into a positive one for you.

Have fun and share your fun!

Tips on Tuesday

Remember in order to have a successful social media presence, you need to get social (yup, the clue is in the title!)

Conversation

The way we market our products and ourselves is ever-evolving.  When we used traditional marketing methods such as print, television and radio we were talking at people.  Now we have channels where we can talk with people; the aim is to create a place where mutual conversations can take place!

At a time when online conversations are more important than ever, have a think about how you can start some meaningful interaction.  Something as simple as asking your clients how they are, whether they need anything or how they’re coping with lockdown can make an important impact.  Why not ask for opinions on your products; try a poll and ask for the favourite between two items etc.

Whilst you can’t see your customers face to face it is vital that you keep that online dialogue open and flowing!

Tips on Tuesday

Unprecedented times, but it is important to ensure clarity.

Clear image

If you are making changes to your business practices so you can carry on trading during the Covid-19 pandemic, it is important that you communicate clearly to your customers what those changes are and what they can expect.

For example if you are going to post items out, will there be a delay due to delivery times?  If you’re going to start making home deliveries yourself; a message on how you will ensure social distancing practices are followed is important.   Do you need your customers to make changes to how they pay you?  If so, a clear instruction page is important.

We recommend a clearly visible FAQs page added to your website (and shared on social media!) that deals with any differences to your normal practices.  There will inevitably be situations and questions that occur that you haven’t covered, but a basic document outlining the major changes should make the processes go more smoothly!

Tips on Tuesday

Clients often ask me if there’s any point them being on Instagram because they don’t believe their business lends itself to the channel.

Polaroid

My response is, if you can take a picture of something related to you or your business then get on Instagram!

I love Instagram to have a bit of fun with, to really show the personality behind the business.  As we all work towards a new normal, why not try using Instagram now.  Share some images of your new work-mates, your new workspace.  Keep the team together whilst they can’t actually be together!

Tips on Tuesday

We’ve long been an advocate of using the analytical tools available to you when measuring your social media performance.

Don't Panic

However it is also vital to remember that external factors can have a massive effect upon your social media.  We are living through unprecedented and uncharted times; if your “failsafe” posts aren’t performing, then don’t panic.

The way we use social media; and the way your clients respond to social media; will change massively over the coming weeks as we all settle into our new version of normal.   Remember part of being successful on-line is being flexible.  Keep posting, keep monitoring and keep in contact! 

Resilience will play a big factor in performance during the coming months, you can add to your resilience by consistency of online delivery.

Tips on Tuesday

Something for nothing, a freebie, donation, giveaway, present. Whatever you call it, we all like the idea of getting something without paying!  How many of us choose where to have a coffee because the cafe offers free WiFi?!

Freebie

You can apply the same to your business! Don’t be afraid to offer something free to your online followers.  Whether that’s a tip, a resource they can download, a link to something useful there are so many ways you can offer your customers something for nothing.

Remember you’re not giving your expertise away for free; rather you’re showing your followers they matter, you’re showing your expertise in your field and your confidence in sharing that expertise.  All a great recipe for encouraging people to use you for more!! 

Who will people remember; the person who charges for all their advice or the person who you can pop on their social media channels and get regular bite-size information for free? 

Tips on Tuesday

Remember social media is just that, social so every business with social media channels is putting themselves out there.

Spy image

With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however it can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.

There are so many examples out there and freely available – make use of them!  Just don’t get so bogged down in comparison you spend more time on their channels than your own!