Tag Archives: customer

Tips on Tuesday

The great thing about social media, is the ability to reach people on a very small budget!

Have you thought about using the “Events” tool on Facebook?

Event pic

If you have the type of business where you want people to physically attend a certain event, do try out this tool.  Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees.

As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience. 

Why not give it a try and see what response you get.  Remember Facebook is all about fostering interaction, and this could be a great way to start a conversation!

Tips on Tuesday

Your online presence is very important, we all know that; and this applies just as much to your website as to your social media channels.

Website image

A good website should have: –

  1. An engaging biography – make it lively and tell your story.  The more engaging this is, the more likely a potential customer is to read more!
  2. Testimonials – do not underestimate the value of word of mouth.  Ask your satisfied customers for a testimonial and upload to your website.  Share your positive feedback!
  3. Clear calls to action – make it very obvious how people can contact you.  How they can buy your product.  How they can find more information.  The easier the journey for the site user, the more likely a sale is to occur.
  4. Make your social content obvious – a customer might not want to buy something immediately, but if you give them options to follow you, you will remain in their consciousness for when they DO want to make a purchase.

Make your website and social media channels work for you!

Tips on Tuesday

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

Chat

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming.  It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!

Tips on Tuesday

If you ask any business what is their number one priority, the answer will surely be to generate leads.

Credit Card

Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell.  Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert.  Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you.  Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Tips on Tuesday

Remember to make your social media channels work for you.

Drive Traffic

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram?  Tell them about it on Twitter.  Need your customers to visit your website?  Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!

Tips on Tuesday

Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

Binoculars

Don’t be afraid to check out what your competitors are doing on their social media feeds.  Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach. 

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

SPAGLogo

We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

When you’re posting on any of your social media channels it is important you post with your voice!!

Image of all social media icons

Don’t post as you think you should, post to give value.  If you’re not posting honestly, it will be obvious and will not have the desired effect of gaining followers and converting those followers into customers.  Whilst imitation is the sincerest form of flattery, it also isn’t allowing YOUR voice to be heard.

Find your authentic voice and use it to build your brand.

Tips on Tuesday

Image of all social media icons

This isn’t the first time we’ve given this tip, but it is probably the most important so we’re going to bang the drum again.

If you haven’t got a social media presence, make it your number one priority in your plans for the start of 2018 to have one!  Did you know over 60% of SMEs have made a sale using leads made via their social media.

Don’t miss out on potential great clients for the sake of not using social media.  Nobody can choose to use your services if they can’t see you!

Tips on Tuesday

One of the most important things you will ever learn when you’re starting to market your business is that you can’t be seen if you can’t be found!

Image of all social media icons

Having that all important online presence is an absolute must.  However, make sure people can find you once you’re live; make your usernames intuitive and simple and, most importantly, relating to your company name.  Make the search easy – if you can’t be seen then you can’t be heard!