Tag Archives: customer

Tips on Tuesday

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

Chat

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming.  It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!

Tips on Tuesday

If you ask any business what is their number one priority, the answer will surely be to generate leads.

Credit Card

Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell.  Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert.  Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you.  Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Tips on Tuesday

Remember to make your social media channels work for you.

Drive Traffic

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram?  Tell them about it on Twitter.  Need your customers to visit your website?  Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!

Tips on Tuesday

Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

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Don’t be afraid to check out what your competitors are doing on their social media feeds.  Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach. 

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

SPAGLogo

We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

When you’re posting on any of your social media channels it is important you post with your voice!!

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Don’t post as you think you should, post to give value.  If you’re not posting honestly, it will be obvious and will not have the desired effect of gaining followers and converting those followers into customers.  Whilst imitation is the sincerest form of flattery, it also isn’t allowing YOUR voice to be heard.

Find your authentic voice and use it to build your brand.

Tips on Tuesday

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This isn’t the first time we’ve given this tip, but it is probably the most important so we’re going to bang the drum again.

If you haven’t got a social media presence, make it your number one priority in your plans for the start of 2018 to have one!  Did you know over 60% of SMEs have made a sale using leads made via their social media.

Don’t miss out on potential great clients for the sake of not using social media.  Nobody can choose to use your services if they can’t see you!

Tips on Tuesday

One of the most important things you will ever learn when you’re starting to market your business is that you can’t be seen if you can’t be found!

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Having that all important online presence is an absolute must.  However, make sure people can find you once you’re live; make your usernames intuitive and simple and, most importantly, relating to your company name.  Make the search easy – if you can’t be seen then you can’t be heard!

Tips on Tuesday

Today’s Tip is a general marketing tip for any business.

Aire Media Google My Business

Make sure you register on Google My Business,  This is a free service which helps your listing appear when people are searching for your business or businesses like yours on Google Search and Maps.

You can keep your content fresh and useful by adding your website, address, opening hours and contact details together with images and an option for your clients to review.

Who could ask more from a free service – as the old saying goes, you really don’t get much for nothing these days!

Tips on Tuesday

For today’s tip on Tuesday we’re looking at your online presence in general.

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We think it’s really important to share your good news.  If someone leaves you a great review, share it.  If one of your employees wins an award or does something really special, then share it.

Keeping a human (and happy!) face to your social media and online postings will help you build a warm and positive brand which people will notice.

We don’t believe in no news is good news; we believe in YOUR news is good news!