Tag Archives: customer

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Tips on Tuesday

Many of us feel that, despite our plans to go positively into a new year, the rug has been well and truly pulled from under our feet.

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Today’s tip is a more broad one than purely social media; and that is give yourself the gift of time.  Allow yourself to digest the news of a new lockdown and the impact that will have and don’t feel you have to immediately make – and communicate – decisions.

Once you have formulated your plan, make sure you communicate any changes made to your usual business practices across your online presence and your social media channels.  Do what you need to get through the next few weeks and don’t be afraid to ask for help if you need it.

Stay safe, keep at it and we WILL get through this.

Tips on Tuesday

Although it seems a bit of a cliche, don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

Some great festive content is a really simple way of making use of what is going on around you – and some trending topics – to engage with current and new followers.  Whilst the way we celebrate Christmas may look a little different this year, and the way you engage with your customers in person might need to be within certain parameters, you can be as creative as you want on your social media.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

It’s never easy to be a small business with bigger businesses as competitors and this year has made it harder than ever.

Helping hands

So what can you do to help small businesses out this year and moving into 2021?!

  1. Follow their social media channels
  2. Like a post
  3. Share a post
  4. Engage with their account by leaving comments
  5. Give them a shout out on your social media channels
  6. Tell your family and friends about them – what better than a word of mouth recommendation
  7. Had good service?  Leave a positive review.

Happy helping!

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Tips on Tuesday

Ok, bear with us – we know it is only the 17th November, however that leaves only 5 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

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Our first tip is one we discuss every year, and whilst the way we celebrate Christmas might look a big different, this year it feels so important to acknowledge this tip.  And that is PLAN A BREAK. The mental load we’ve all had this year has been like no other, and it is so important for mental and physical health that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

We’ve recently been discussing Inclusive Design and how you can make small changes to ensure your social media presence is fully accesible.

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A really simple way of ensuring screen-readers can accurately represent your posts, is by ensuring that you add an image description.  This means that anyone using a screen-reader can quite simply have the details of the image you use to support your content read out to them.

Whilst social media platforms make it easy to add alternative text (alt text) to your images, it’s best to include your descriptions in the body of each post.  You can simply add it in brackets or at the bottom of your post. 

Remember descriptions don’t need to be lengthy, but simply represent the image e.g. “cat sitting on a rug”.

Tips on Tuesday

In the past few weeks we’ve been discussing Inclusive Design and how you can make small changes to your social media presence to ensure they’re accessible to as many people as possible.

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We’ve long been an advocate of video content on your social profiles, but did you know to be fully accessible all your videos should be subtitled? 

Not only do subtitles create a user-friendly experience for people with hearing impairments, but they also enhance the viewing for people not watching in their native language or for people who are in sound-off environments.  Imagine such a small change making your video accessible to so many more people!!

Tips on Tuesday

We’ve been discussing the importance of Inclusive Design and how some small changes to your social media posts can make them more accessible to a variety of people.

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Emojis are great fun to use, and when used appropriately add a welcome bit of fun to your posts.  However, text-to-speech software reads out a description for every emoji you use, so be careful with the number you include.

Hearing “one gold star” isn’t terrible, but hearing “one gold star” repeated 10 times throughout a message is not only tiresome, but alters the meaning of the entire post.

Remember, in this case less is certainly more!

 

 

Tips on Tuesday

“A small group of thoughtful people could change the world” ~ Margaret Mead

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Have you thought about joining local Facebook groups?  If you’re running the type of business that serves the local area, community groups can be a great way of sharing news, offering your services and just connecting with new people.

Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation?  And always, ALWAYS abide by the admin rules on advertising; there’s nothing worse than a business being kicked out of a group because they’re spamming the members!

When times are difficult, being involved in the local community can really make a difference!

Tips on Tuesday

As the saying goes “a change is as good as a rest“, and right now everyone is living through a lot of changes!

ChangeWith the national (and international) situation so fluid, you need to remember to communicate any changes that affect your business as quickly as you can, and to reach as many people as you can.

Use your social media channels to share messages on opening times, limits on numbers of customers permitted in your premises, how to book your services (you can even use Facebook’s own tool for this!). 

It is so hard to deliver excellent customer service when you’re dealing with changes to what you can and can’t do.  You can however have excellent communication skills and let your customers know what you’re doing and how you’re doing it!

 

Tips on Tuesday

Do you have a best-selling product or service?

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Do you find yourself repeatedly recommending the same thing to customers?  If so, why wait to be asked! Share your best-sellers to your wider social media audiences with an explanation as to why!  Every so often it is really ok to blow your own trumpet, and this is one of those occasions!