Tag Archives: customer

Tips on Tuesday

Clients often ask me if there’s any point them being on Instagram because they don’t believe their business lends itself to the channel.

Polaroid

My response is, if you can take a picture of something related to you or your business then get on Instagram!

I love Instagram to have a bit of fun with, to really show the personality behind the business.  As we all work towards a new normal, why not try using Instagram now.  Share some images of your new work-mates, your new workspace.  Keep the team together whilst they can’t actually be together!

Tips on Tuesday

We’ve long been an advocate of using the analytical tools available to you when measuring your social media performance.

Don't Panic

However it is also vital to remember that external factors can have a massive effect upon your social media.  We are living through unprecedented and uncharted times; if your “failsafe” posts aren’t performing, then don’t panic.

The way we use social media; and the way your clients respond to social media; will change massively over the coming weeks as we all settle into our new version of normal.   Remember part of being successful on-line is being flexible.  Keep posting, keep monitoring and keep in contact! 

Resilience will play a big factor in performance during the coming months, you can add to your resilience by consistency of online delivery.

Tips on Tuesday

Something for nothing, a freebie, donation, giveaway, present. Whatever you call it, we all like the idea of getting something without paying!  How many of us choose where to have a coffee because the cafe offers free WiFi?!

Freebie

You can apply the same to your business! Don’t be afraid to offer something free to your online followers.  Whether that’s a tip, a resource they can download, a link to something useful there are so many ways you can offer your customers something for nothing.

Remember you’re not giving your expertise away for free; rather you’re showing your followers they matter, you’re showing your expertise in your field and your confidence in sharing that expertise.  All a great recipe for encouraging people to use you for more!! 

Who will people remember; the person who charges for all their advice or the person who you can pop on their social media channels and get regular bite-size information for free? 

Tips on Tuesday

Remember social media is just that, social so every business with social media channels is putting themselves out there.

Spy image

With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however it can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.

There are so many examples out there and freely available – make use of them!  Just don’t get so bogged down in comparison you spend more time on their channels than your own!

Tips on Tuesday

Today’s tip is very simply, have a rest!

RestTake some time off over the festive season to relax, recharge your batteries and ensure you’re refreshed to start 2020.  Don’t be afraid to have some time away from your social media channels over holiday times!

Yes, you can put the phone down and enjoy some freedom!

Tips on Tuesday

Don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

Only a short one today, but vitally important.

Window

Do make sure that any and every link you have on your website opens in a new window!

Such a small thing, but often overlooked.  If you add a link and it opens in the window you’re in all you’re doing it directing your traffic AWAY from you and elsewhere.  By opening in a new window, you do at least keep your web visitors on your page whilst adding further offerings for them!

Tips on Tuesday

How can you use your social media to best communicate with current customers and new customers?

Group pic

Facebook gives you the option of connecting a group to a business page and for some business types this can be a really great way of being able to give information to your current customers, whilst not spamming your feed with posts that aren’t relevant to new customers.

Of course that isn’t to say there won’t be some crossover of content, however keeping “admin” style posts in a group will keep your Facebook timeline more streamlined with valuable content.  Of course, don’t forget to invite your existing customers to the group so they see the information.

Facebook groups really foster great communication between larger numbers of people, and can be a great way of building up a real community surrounding your brand.

Tips on Tuesday

You know the old saying “you can’t be all things to all people”?

Well that’s true of social media too!

narrow

When creating your content, really try to narrow down your audience to the most important group and direct your content specifically for them.  If it appeals to other people, that’s a bonus, but instead of trying to create generic content all the time, don’t be afraid to create really specific content to appeal to your potential ideal customer!

Tips on Tuesday

How often do you listen to your customers?

Listening

Your customers can be the best source of content you have.  Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media.  Don’t be afraid to check out how your competitors are engaging with their customers too. 

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area.