So, you’re on social media, great – but don’t be complacent!

Make sure you make it as easy as possible for people to find your social media accounts.  It is such a waste if you create great content and there’s no-one there to see it!

Ensure your social media handles are consistent and intuitive. Make sure your profiles and unified and create a strong brand; using the same profile picture across all channels is a great way to be spotted quickly!

Use your marketing literature like a map; whether traditional leaflets or business cards, or online communications such as mailshots or email signatures, always include your social media handles. 

Help people to find you and communicate with you, after all that’s what social media is all about!