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Tips on Tuesday

Have you got your social media strategy in place for the coming year?

Planning

Remember your strategy should cover the following: –

  1. Online presence – where will you send prospective customers to find out more?
  2. Content strategy – where are your target audience and what sort of content do they look for?
  3. Social media – which social media channels you will use and what content you will share
  4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
  5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
  6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

 

Tips on Tuesday

The first Tuesday in 2020 and time to wish everyone a Happy New Year!

ResolutionWho has any social media New Year’s resolutions?

We’re planning to try 10 new things across social media this year, whether that’s style of posting, new channels or simply new content.  We’ve got a plan in place and we’re not afraid to use it!

Let us know your social media plans!

Tips on Tuesday

Today’s tip is very simply, have a rest!

RestTake some time off over the festive season to relax, recharge your batteries and ensure you’re refreshed to start 2020.  Don’t be afraid to have some time away from your social media channels over holiday times!

Yes, you can put the phone down and enjoy some freedom!

Tips on Tuesday

As we continue to wind down the year by prepping for next, it’s the best time to consider your social media strategy.

Repeat imageDon’t be afraid to repeat what works!

Over time you will notice patterns as to what content gets the most favourable response.  A good response shows good engagement, which is what you’re aiming for.  Use the analytics you have available to note which posts work best and repeat that type of posting.  Make social media work for you!

 

Tips on Tuesday

Don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

Oh it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks today!

Open Sign

It is very likely your working hours will be affected by the Christmas break.  Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.

People are busy over Christmas – that’s a fact.  If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!

Tips on Tuesday

At this time of year we always recommend starting to consider your social media strategy for next year.

Goal image

As with all good strategies, you first need a goal.  Now is the time to decide what your social media goals are for the upcoming period.  Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for!  Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.

Step one, decide upon your goal!!

Tips on Tuesday

There are only two sorts of people on social media, those who want more followers and those who are lying!

Slow

I’m often asked by clients how they can quickly increase their followers.  The short answer is, you can’t!

Social media is very much a slow burn.   Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers.   When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years. 

Remember, the number of likes and followers you have is nothing more than a measure of vanity.  What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!

Tips on Tuesday

You know what they say about first impressions, and your social media profile picture is the online equivalent of a first impression!

Perfect image

Is there such a thing as the perfect profile picture?  Probably not, but excellence is the next best thing!

Simply, use your logo in a size to fit into the space!  Your profile picture needs to be instantly recognisable, even at fairly small-scale and of good resolution.  If you logo is too large or the wrong shape to work well as a profile shot, consider creating a smaller version of part of your logo for social media purposes. 

The key is consistency across all your branding.  Use the same image as a profile shot across all your social media channels.

Tips on Tuesday

If you have an event coming up, why not consider Live Streaming your event across social media?

Time

A live stream can be a really fun way of engaging with your followers, and gives people an opportunity to be at an event they can’t physically attend. 

However, the process can also be expensive and difficult.  A cheaper and easier option is to cover the event with real-time updates throughout, giving the key points and ensuring your followers stay in the loop.  Whilst not quite the same as live-streaming, real-time updates can be beneficial especially to those who cannot access videos at the relevant time.

Have a think about adding real-time updates or live-streaming to your social strategy!