Monthly Archives: October 2020

Tips on Tuesday

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We’ve been discussing the importance of Inclusive Design and how some small changes to your social media posts can make them more accessible to a variety of people.

Emoji image

Emojis are great fun to use, and when used appropriately add a welcome bit of fun to your posts.  However, text-to-speech software reads out a description for every emoji you use, so be careful with the number you include.

Hearing “one gold star” isn’t terrible, but hearing “one gold star” repeated 10 times throughout a message is not only tiresome, but alters the meaning of the entire post.

Remember, in this case less is certainly more!

 

 

Tips on Tuesday

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We spoke last week about the important of Inclusive Design and over the next few weeks we’re going to be giving bitesize tips on how to make your social media acessible.

Hashtag image

You’re on social media, you’re using a hashtag right?  Did you know that for best practice when you’re using hashtags, always use CamelCase and capitalise the first letter of every word?

Not only does this mean  that screen readers can read out the hashtags correctly, it also makes them easier to read for everybody else.

This is something we’re certainly going to focus us going forward in our social media posts!

 

Tips on Tuesday

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The one size fits all approach never works!

Helping hands

Does your social media plan consider accessibility?

With no such thing as an “average user”, it is vital you ensure your social media strategy covers inclusive design methods.

What is inclusive design? Quite simply inclusive design accounts for diversity—including ability, language, gender, age, and other factors—and enables people to enage in a variety of ways.

Accessibility mattters for social media, because without inclusive design you’re potentially missing out on a large audience.  Did you know 71% of excluded web visitors will simply leave rather than complain?  A survey by Facebook found that more than 30% of people report difficulty with at least one of the following; seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands.

Over the next few weeks we’re going to help you make your social media inclusive and diverse.  After all what is better than creating great, accessible experiences for everyone in your audience?!

Tips on Tuesday

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“A small group of thoughtful people could change the world” ~ Margaret Mead

Group Pic

Have you thought about joining local Facebook groups?  If you’re running the type of business that serves the local area, community groups can be a great way of sharing news, offering your services and just connecting with new people.

Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation?  And always, ALWAYS abide by the admin rules on advertising; there’s nothing worse than a business being kicked out of a group because they’re spamming the members!

When times are difficult, being involved in the local community can really make a difference!