The one size fits all approach never works!
Does your social media plan consider accessibility?
With no such thing as an “average user”, it is vital you ensure your social media strategy covers inclusive design methods.
What is inclusive design? Quite simply inclusive design accounts for diversity—including ability, language, gender, age, and other factors—and enables people to enage in a variety of ways.
Accessibility mattters for social media, because without inclusive design you’re potentially missing out on a large audience. Did you know 71% of excluded web visitors will simply leave rather than complain? A survey by Facebook found that more than 30% of people report difficulty with at least one of the following; seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands.
Over the next few weeks we’re going to help you make your social media inclusive and diverse. After all what is better than creating great, accessible experiences for everyone in your audience?!