Tag Archives: Twitter

Tips on Tuesday

Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

Message

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

Tips on Tuesday

Emojis…just for kids right? WRONG!!

Emojis

Did you know the use of a relevant emoji can increase engagement on Tweets by up to 25%, whilst using them on Facebook can increase likes and comments or shares by 57% and 33% respectively.

Love them or hate them, emojis can certainly be a useful tool to have at your disposal.  Why not try adding pertinent emojis to your social media posts and monitor whether your interactions improve!

Tips on Tuesday

If you’re on Twitter, you might find it useful to take advantage of local “hours”.

ClockHourThese are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag. 

Local hours are a great way of getting your message across to a lot of people.  We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

Some of the local hours or accounts you might find useful in the Aire Media region are: –

Monday

#OurYorkshire (@OurYorkshire) 8pm – 9pm (first Monday of every month)

#HarrogateHour (@Harrogatehour) 8pm – 9pm

Tuesday

#BingleyHour (@Bingley_Hour) 8pm – 9pm (first Tuesday of every month)

#GuiseleyHour (@guiseleyhour) 8pm – 9pm

Wednesday

#YorkshireHour (@yorkshire_hour) 8pm – 9pm

#LeedsHour (@LeedsHour) 8pm – 9pm

Thursday

#OtleyHour (@OtleyHour) 7pm – 8pm

#BradfordHour (@BradfordHour) 8pm – 9pm (first Thursday of every month)

Friday

#IlkleyHour (@ilkleyhour) 1pm – 2pm

If we’ve missed any, or you curate an hour you’d like us to feature, do let us know!!

Happy e-networking!!

Tips on Tuesday

We’ve often spoken about the importance of having a social media plan.

Spontaneity

A plan is one of the most important things to consider when working with your social media strategy.  However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.

If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.

The best social media plans lay a framework whilst leaving room for spontaneity and personality!

Tips on Tuesday

You know the old saying “you can’t be all things to all people”?

Well that’s true of social media too!

narrow

When creating your content, really try to narrow down your audience to the most important group and direct your content specifically for them.  If it appeals to other people, that’s a bonus, but instead of trying to create generic content all the time, don’t be afraid to create really specific content to appeal to your potential ideal customer!

Tips on Tuesday

Do you sometimes feel uninspired when it comes to content?

Trending

Don’t forget a great way to get ideas for content is to checkout trending topics.

Check out on Twitter what is currently trending both in the UK and in your area and see if there’s anything you can have fun with!  From something as regular as “#TuesdayThoughts” to something off the wall like “#NationalCheeseDay”, there is always likely to be something that will prompt you to create really good content!

Tips on Tuesday

Today’s tip has been inspired by a trending hashtag on Twitter; #SixWordHorrorStory, which made us think what would be a social media horror story?

We came up with “Someone left us a bad review”.

Scared image

Terrifying right? It doesn’t have to be!

Everyone will – at some point – received a bad review or negative feedback on their social media, especially when forums such as Facebook make the reviewing process so easy.

Our advice is always respond to the review.  Never delete!  Reply in a courteous fashion, ask for further details about why their experience fell short and offer to solve it for them.

The old adage “there’s no such thing as bad publicity” really comes into its own here, a scenario showing you as a company dealing well with complaints and solving them to a client’s satisfaction is an impressive thing to have on your social feeds.

(Of course, we say never delete but should you receive abuse please do feel free to delete that!)

 

Tips on Tuesday

Today’s tip is what we like to call our “Power of Three” – and for us is a must do every time we post on social media.

3 image

We have created a 3 point checklist to ensure your posts are the best they can be aesthetically, the content – of course – is up to you!

Have you checked your grammar and spelling?

There’s nothing worse than a really great social media post with a glaring spelling mistake in the text.  Always take time to proof read your posts!

Have you checked your links?

Have you added links to your post? If so, do check they’re working and directing people to where you want them to go!

Have you added images?

Adding an image to a social media post is a sure-fire way to make it more interesting.  But make sure the image is relevant and of good quality before you hit post!

Apply the Power of Three to your next social media posts!

Tips on Tuesday

Anyone else get that social media panic?  Am I posting the right content?  Am I posting at the right times?

The answer is…there’s no such thing as “right content” merely the content most likely to get what YOU want in return.

Binoculars

If you’d really like to get an idea of how your content is measuring up, don’t be afraid to check out what your competitors are doing.  Whilst we obviously don’t advocate directly copying their social media performance, it may give you some ideas of new things you’d like to try.

Why not do a key word search on Twitter and see what content is pertinent regarding your sector – retweet the good stuff and add your own thoughts!

Tips on Tuesday

Timing is everything…

Clock

Which is certainly true when it comes to finding the best time to post on your channels.  We like to test out what we call our “almost top of the hour” posting.

We like to post a few moments before the hour, on the basis that if people are going to meetings or into appointments, they use the opportunity to check their phones before they go in.  Even if they’re running late, well they’re still on their phone to let people know!

Try it, and let us know how you get on!