Tag Archives: Twitter

Tips on Tuesday

At this time of year we always recommend starting to consider your social media strategy for next year.

Goal image

As with all good strategies, you first need a goal.  Now is the time to decide what your social media goals are for the upcoming period.  Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for!  Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.

Step one, decide upon your goal!!

Tips on Tuesday

There are only two sorts of people on social media, those who want more followers and those who are lying!

Slow

I’m often asked by clients how they can quickly increase their followers.  The short answer is, you can’t!

Social media is very much a slow burn.   Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers.   When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years. 

Remember, the number of likes and followers you have is nothing more than a measure of vanity.  What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!

Tips on Tuesday

You know what they say about first impressions, and your social media profile picture is the online equivalent of a first impression!

Perfect image

Is there such a thing as the perfect profile picture?  Probably not, but excellence is the next best thing!

Simply, use your logo in a size to fit into the space!  Your profile picture needs to be instantly recognisable, even at fairly small-scale and of good resolution.  If you logo is too large or the wrong shape to work well as a profile shot, consider creating a smaller version of part of your logo for social media purposes. 

The key is consistency across all your branding.  Use the same image as a profile shot across all your social media channels.

Tips on Tuesday

If you have an event coming up, why not consider Live Streaming your event across social media?

Time

A live stream can be a really fun way of engaging with your followers, and gives people an opportunity to be at an event they can’t physically attend. 

However, the process can also be expensive and difficult.  A cheaper and easier option is to cover the event with real-time updates throughout, giving the key points and ensuring your followers stay in the loop.  Whilst not quite the same as live-streaming, real-time updates can be beneficial especially to those who cannot access videos at the relevant time.

Have a think about adding real-time updates or live-streaming to your social strategy!

Tips on Tuesday

Did you know it is just 10 weeks tomorrow until Christmas Day (sorry….sorry!)

Christmas

Use your time wisely! Make sure you have relevant social media goals for the next 10 weeks with a firm idea of what you want to achieve before Christmas.  As always given the time constraints, make sure your goals are achievable!

Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a really good thing. 

It is also important to schedule in a break! Don’t be afraid to take some time off from your social media schedule over the festive season, with a view to coming back refreshed and ready to go in January!

You have 10 weeks….how are YOU going to use them?

Tips on Tuesday

Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

Message

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

Tips on Tuesday

Emojis…just for kids right? WRONG!!

Emojis

Did you know the use of a relevant emoji can increase engagement on Tweets by up to 25%, whilst using them on Facebook can increase likes and comments or shares by 57% and 33% respectively.

Love them or hate them, emojis can certainly be a useful tool to have at your disposal.  Why not try adding pertinent emojis to your social media posts and monitor whether your interactions improve!

Tips on Tuesday

If you’re on Twitter, you might find it useful to take advantage of local “hours”.

ClockHourThese are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag. 

Local hours are a great way of getting your message across to a lot of people.  We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

Some of the local hours or accounts you might find useful in the Aire Media region are: –

Monday

#OurYorkshire (@OurYorkshire) 8pm – 9pm (first Monday of every month)

#HarrogateHour (@Harrogatehour) 8pm – 9pm

Tuesday

#BingleyHour (@Bingley_Hour) 8pm – 9pm (first Tuesday of every month)

#GuiseleyHour (@guiseleyhour) 8pm – 9pm

Wednesday

#YorkshireHour (@yorkshire_hour) 8pm – 9pm

#LeedsHour (@LeedsHour) 8pm – 9pm

Thursday

#OtleyHour (@OtleyHour) 7pm – 8pm

#BradfordHour (@BradfordHour) 8pm – 9pm (first Thursday of every month)

Friday

#IlkleyHour (@ilkleyhour) 1pm – 2pm

If we’ve missed any, or you curate an hour you’d like us to feature, do let us know!!

Happy e-networking!!

Tips on Tuesday

We’ve often spoken about the importance of having a social media plan.

Spontaneity

A plan is one of the most important things to consider when working with your social media strategy.  However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.

If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.

The best social media plans lay a framework whilst leaving room for spontaneity and personality!

Tips on Tuesday

You know the old saying “you can’t be all things to all people”?

Well that’s true of social media too!

narrow

When creating your content, really try to narrow down your audience to the most important group and direct your content specifically for them.  If it appeals to other people, that’s a bonus, but instead of trying to create generic content all the time, don’t be afraid to create really specific content to appeal to your potential ideal customer!