Tag Archives: Twitter

Tips on Tuesday

Remember that half the battle in gaining new followers across your social media is being visible, so it is really important you take every opportunity to alert new contacts as to your social media profiles.

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Make sure you add your social media profiles to your email signatures.  Every email you send will act as a shop window and give your contacts a chance to find – and follow – your profiles.

Make sure you include a clickable link and a clear call to action (“follow us”, “like us” etc).  Make it simple.  Make it quick.

Tips on Tuesday

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

Chat

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming.  It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!

Tips on Tuesday

If you ask any business what is their number one priority, the answer will surely be to generate leads.

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Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell.  Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert.  Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you.  Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Tips on Tuesday

Remember to make your social media channels work for you.

Drive Traffic

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram?  Tell them about it on Twitter.  Need your customers to visit your website?  Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!

Tips on Tuesday

Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

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Don’t be afraid to check out what your competitors are doing on their social media feeds.  Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach. 

Tips on Tuesday

Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

TwitterTipsAireMedia

Our tip today is talking about the retweet. 

Twitter retweet arrowsRetweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting.  Don’t spam your followers with random retweets all day.  Make sure content is non-controversial, pertinent and relevant! 

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Tips on Tuesday

It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

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However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.

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Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!

Making a small change in your marketing strategy could reap great rewards.

(* Source: Sprout Social)

Tips on Tuesday

Probably the single most important tip you’ll read today and a cautionary tale.

Important Warning

If you include a link to your website in your social media posts PLEASE make sure the link is both active for clicking and working correctly!

There is nothing more frustrating to someone who is interested in what you’re saying than trying to follow a link to find out more and it doesn’t work.  You likely won’t be given a second chance!

 

 

Tips on Tuesday

They say a picture is worth a thousand words, and this couldn’t be more true!

TwitterTipsAireMedia

Although on the face of it, Twitter isn’t a great platform for image sharing, tweets with images receive 18% more click throughs, 89% more likes and a massive 150% more retweets (source: brandwatch).

It really couldn’t be clearer – use images to augment concise, snappy tweets and watch your engagement grow!