Monthly Archives: October 2017

Tips on Tuesday

Today’s tip is a massively useful tool for any social media channel you have a presence on.

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Simply, check your applause rate.  Applause rate is simply the rate at which you gain approval actions on your content.  Approval can take the form of +1s, likes, thumbs ups, favourites etc.  It can easily be calculated by dividing the number of approvals on a site by the number of posts you have made. 

Applause rate is a simplistic yet useful tool for checking out what content works well and what doesn’t, meaning you can tailor your posts to give your followers exactly what they want to read.

How your social media presence is performing is massively important to any business and measurement thereof should be written into any social media plan.

Tips on Tuesday

For today’s tip we’re making a brief stop off at Facebook.

Facebook Aire Media BlogAs the old saying goes, “a picture is worth a thousand words” and that is absolutely true for Facebook where posts with an image attached get 39% more interaction.

So get those cameras out and get those posts visual and attractive; the increased engagement will make it worth your while!

Tips on Tuesday

Back with a slightly more sensible Tip on Tuesday than “don’t break your foot” but one that can be applied to all your social media channels.

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Every message you send out is marketing.  You might not think it, especially if you’re not directly advertising a service, but each time you make a comment on any of your social media channels you are representing your business and therefore marketing it.  With that in mind make sure your messages are well presented and structured and make a valuable contribution. 

Remember though, contribution isn’t necessarily directly about your business, simply a valid and relevant or even personally interesting comment.


Tips on Tuesday

Today’s tip is an important one (well aren’t they all?!) that can be applied to all your social media channels.

Image of all social media iconsFour little words.  DO NOT BUY FOLLOWERS.

It can be really tempting to buy followers – after all the most successful accounts are the ones with most followers and therefore most reach, but you need to remember that the number of followers isn’t as important as the number of followers with which you have a meaningful engagement.  Your end aim is to engage and drive people to your website and buying followers will not achieve this – you will end up with a raft of fake account followers which won’t increase that all important engagement.

Don’t forget a sudden increase in followers with no apparent reason could well look suspicious and harm your reputation. 

Increase your followers by great content, active participation in discussions and being visible.