Today’s tip is a massively useful tool for any social media channel you have a presence on.

Simply, check your applause rate.  Applause rate is simply the rate at which you gain approval actions on your content.  Approval can take the form of +1s, likes, thumbs ups, favourites etc.  It can easily be calculated by dividing the number of approvals on a site by the number of posts you have made. 

Applause rate is a simplistic yet useful tool for checking out what content works well and what doesn’t, meaning you can tailor your posts to give your followers exactly what they want to read.

How your social media presence is performing is massively important to any business and measurement thereof should be written into any social media plan.