Tag Archives: Social Media Marketing

Tips on Tuesday

We spoke last week about the important of Inclusive Design and over the next few weeks we’re going to be giving bitesize tips on how to make your social media acessible.

Hashtag image

You’re on social media, you’re using a hashtag right?  Did you know that for best practice when you’re using hashtags, always use CamelCase and capitalise the first letter of every word?

Not only does this mean  that screen readers can read out the hashtags correctly, it also makes them easier to read for everybody else.

This is something we’re certainly going to focus us going forward in our social media posts!

 

Tips on Tuesday

The one size fits all approach never works!

Helping hands

Does your social media plan consider accessibility?

With no such thing as an “average user”, it is vital you ensure your social media strategy covers inclusive design methods.

What is inclusive design? Quite simply inclusive design accounts for diversity—including ability, language, gender, age, and other factors—and enables people to enage in a variety of ways.

Accessibility mattters for social media, because without inclusive design you’re potentially missing out on a large audience.  Did you know 71% of excluded web visitors will simply leave rather than complain?  A survey by Facebook found that more than 30% of people report difficulty with at least one of the following; seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands.

Over the next few weeks we’re going to help you make your social media inclusive and diverse.  After all what is better than creating great, accessible experiences for everyone in your audience?!

Tips on Tuesday

“A small group of thoughtful people could change the world” ~ Margaret Mead

Group Pic

Have you thought about joining local Facebook groups?  If you’re running the type of business that serves the local area, community groups can be a great way of sharing news, offering your services and just connecting with new people.

Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation?  And always, ALWAYS abide by the admin rules on advertising; there’s nothing worse than a business being kicked out of a group because they’re spamming the members!

When times are difficult, being involved in the local community can really make a difference!

Tips on Tuesday

As the saying goes “a change is as good as a rest“, and right now everyone is living through a lot of changes!

ChangeWith the national (and international) situation so fluid, you need to remember to communicate any changes that affect your business as quickly as you can, and to reach as many people as you can.

Use your social media channels to share messages on opening times, limits on numbers of customers permitted in your premises, how to book your services (you can even use Facebook’s own tool for this!). 

It is so hard to deliver excellent customer service when you’re dealing with changes to what you can and can’t do.  You can however have excellent communication skills and let your customers know what you’re doing and how you’re doing it!

 

Tips on Tuesday

Ok so Christmas…we know, we know it’s three months away but hear us out.

Christmas image

It is no secret that this year has been amongst other things challenging, depressing at times.  If you have certain products, experiences that fit within guidelines etc don’t be afraid to start advertising them early.

We get the feeling we’re all going to need something to look forward to so if you can spread a little cheer – even if it is September, give it a whirl!  If it suits you, and of course if it gives your business a much needed boost, start your festive season now!

Tips on Tuesday

Have you thought about helping your followers get to know you better?

Behind the scenes“Behind the scenes” footage, whether in the form of images or video can be a really valuable type of content for your social media feeds.  Why not share where the magic happens; the stockroom, the factory floor, even your own desk!

Whilst you must be careful not to share anything sensitive or confidential, sharing where and how you work can be a really valuable way of your followers getting to know what is behind the business!

Tips on Tuesday

Have you got a new product or service about to launch?

Sneak peek

Why not consider the power of a teaser trailer?  Create a short campaign of images and even a video to create interest. 

A sneak peek is great for creating interest in what you’re doing, and making your followers feel like they’re part of an exclusive club, after all they’re seeing your product first! 

Tips on Tuesday

Do you have a best-selling product or service?

Love image

Do you find yourself repeatedly recommending the same thing to customers?  If so, why wait to be asked! Share your best-sellers to your wider social media audiences with an explanation as to why!  Every so often it is really ok to blow your own trumpet, and this is one of those occasions!

Tips on Tuesday

Do you see the same questions about your industry/product on social media?

FAQs image

Consider taking the time to collect these questions and write your responses to them.  You can present them as an ongoing thread, or simply share one/two a week as a regular feature.

Potential customers will appreciate the effort in answering their questions before they realise they have them!

Tips on Tuesday

Don’t be afraid to use humour in your social media posts.

After all, especially at the moment, we could all do with a good laugh!

Whilst we wouldn’t advocate anything that could be perceived as offensive, have a search and see what amusing content you can find about your industry; we bet there’s more than you think!

Social Media Joke