Tag Archives: Social Media Marketing

Tips on Tuesday

We have spoken at length the importance of having a social media strategy in place as part of your overall marketing strategy.

However that doesn’t mean that this strategy should be set in stone and never deviated from.

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Don’t be afraid to try something spontaneous – remember with the various analytical tools available on social media channels, you can see which posts work and which aren’t so successful.

We use our social media strategy as a base; a starting point from which we create our online presence not a finite document.

Tips on Tuesday

When examining your social media performance, ask yourself how many people are talking about your brand voluntarily.

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Whether that’s be leaving reviews, recommending you on social media platforms or even responding to your social media posts it is an important way of ascertaining how your posts are working.

When posting ask yourself what value your posts will bring to other people, not what they can do for you.  By bringing value you will encourage people to follow and interact with you.

Tips on Tuesday

A Tip on Tuesday today that’s going to save you time and effort; and who doesn’t love that?

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Don’t be scared to re-purpose content created for other channels across your social media.  For example a blog post, or a press release or even an article in the press can be used across your social media channels.  Share links, pull out salient points for shorter, bite size posts, create graphics from points therein or even just share that you’ve been published.

A great strategy when you’re short on time; is to reuse content you’ve already spent your time creating.  Be creative!

Tips on Tuesday

Social media can be the greatest (free!) tool in your arsenal when it comes to marketing, especially for SMEs or those that don’t have a large marketing budget. Our Tips on Tuesday aim to give you bite-size chunks of advice to help you perfect your strategy.

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The “About” section on any social media channel is your chance to shine.  It is, in effect, your shop window so make the most of this opportunity and make it work for you!

Ensure your brand is clearly described and it is obvious what you do! Ensure contact details are up to date and that you utilise the chance to add the URL of your website.  The easier you make it for potential clients to understand your brand and to get in touch the better.

Tips on Tuesday

We love social media, we really do, but boy there are some pitfalls!

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One of the first things I tell my clients is “don’t ask people to share your content”; there is nothing more designed to get the opposite result.

Instead focus on writing great, fresh content – if you post something really good, the shares will happen organically!

Happy posting!

Tips on Tuesday

A very happy new year, and a Tip on Tuesday that acknowledges just how early in the year we are!

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It is always a great idea at the start of any year to review your social media policies.  Ask yourself some questions about the previous year.  What did we do well?  Which posts worked best?  Did we make any mistakes?

Use the answers to prepare your social media strategy for the coming year.  Do more of the good stuff!!

As part of the review make sure your profiles are up to date, clear and fully completed.  Ensure your profile and header images are good quality and work well on all devices.

Start the year in perfect, prepared fashion to be a social media success!  As Benjamin Franklin said “by failing to prepare you are preparing to fail.”

Tips on Tuesday

Today’s tip can be applied to all your social media channels, online presence and in fact life in general (how philosophical!)

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And the tip is?  Have a break!  It is ok to take a break from your online presence over the festive season.  In fact taking a break can be really important in recharging your batteries and getting you ready to start 2018 with a really great social media campaign.

Have a great Christmas from Aire Media!

Tips on Tuesday

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This isn’t the first time we’ve given this tip, but it is probably the most important so we’re going to bang the drum again.

If you haven’t got a social media presence, make it your number one priority in your plans for the start of 2018 to have one!  Did you know over 60% of SMEs have made a sale using leads made via their social media.

Don’t miss out on potential great clients for the sake of not using social media.  Nobody can choose to use your services if they can’t see you!

Tips on Tuesday

One of the things I’m often asked is “how do I get more followers”.  Whilst number of followers isn’t the single most important facet of your social media strategy, it is the first thing that you tend to notice about your accounts.

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My favourite method of engaging with more followers isn’t by stating what YOU do, it is sharing what OTHERS do.   By sharing good posts with relevant, interesting or amusing content you are making yourself visible to potential new followers.

Don’t be afraid to share and comment on other people’s posts.  Social media is about just that, being social!

Tips on Tuesday

A snippet this week that you can use for any social media channel you use.

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Don’t ask for shares! 

Picture the scene, you write great content, you add it to your feed then you finish with “please share?” You know what will happen folks, you will get very few shares.

The best way to encourage people to share your posts is simply by creating great content! If you have strong pieces, full of great information; the shares will happen organically – and will be worth more because they have happened spontaneously and not at your own request.