Monthly Archives: February 2019

Tips on Tuesday

We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

Announcement image

That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.

Give it a try!

 

Tips on Tuesday

Whilst the aim of most people is to grow their brand organically, boosted posts on Facebook can be a really valuable – and good value – tool.

Boosted post

Why not follow our top tips to get the most out of your budget: –

  • Give the post time to perform organically first.  You might find that a boost isn’t required, but do give your content time to settle before you consider boosting.
  • Ensure the content will remain relevant over the boosted period.  It can take a couple of days for the boost to make an impact – make sure the content you boost will not have expired by the time the boost period ends.
  • Only spend money on meaningful posts, there’s little point boosting the more transient content – save your budget for events, special offers and new products, and valuable information
  • Make sure you set your boost parameters carefully – consider who your customer is and who you want to attract to your post and page.
  • Make sure your boosted posts meet Facebook guidelines, otherwise it may be rejected! remember, any images you use must not be more than 20% text.  Images with a high text content may run at a lower performance or even not run at all. You can check if your image complies, by using the Facebook Tool.
  • In addition to boosting, pin your post to the top of your page – you must use the organic tools at your disposal in addition to the monetized ones!
  • Make sure you check your Facebook Insights, this will give you valuable information as to the performance of your boosted post and help you make decisions as to whether it was worth the spend!

Happy boosting!

ADM Marketing Ltd

ADM Marketing Ltd are a marketing agency based in the heart of West Yorkshire

ADM Marketing Logo

ADM are a team of highly skilled marketing and creative professionals with bags of experience who will drive your business forward, add value and deliver a direct return on investment – all helped along with a sizeable dollop of ‘say it as it is’ Yorkshire common sense.

Whilst ADM are able to cover just about any area of marketing you care to think about, they had a gap in their team for someone who specialises in social media, and that’s where we come in!

We’re delighted to have formed a good old Yorkshire partnership with ADM Marketing and are really looking forward to working with them on a variety of projects.

To find out more about our newest client, please visit ADM MARKETING or follow on Facebook and Twitter.

Tips on Tuesday

Did you know that Tuesday 5th February 2019 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

Safety

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  The fab people at Action for Children made this fab infographic detailing age limits across all major social media channels.

Age Restrictions

If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!