Unprecedented times, but it is important to ensure clarity.
If you are making changes to your business practices so you can carry on trading during the Covid-19 pandemic, it is important that you communicate clearly to your customers what those changes are and what they can expect.
For example if you are going to post items out, will there be a delay due to delivery times? If you’re going to start making home deliveries yourself; a message on how you will ensure social distancing practices are followed is important. Do you need your customers to make changes to how they pay you? If so, a clear instruction page is important.
We recommend a clearly visible FAQs page added to your website (and shared on social media!) that deals with any differences to your normal practices. There will inevitably be situations and questions that occur that you haven’t covered, but a basic document outlining the major changes should make the processes go more smoothly!
We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.
That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.
If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.
We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.
ADM Marketing Ltd are a marketing agency based in the heart of West Yorkshire
ADM are a team of highly skilled marketing and creative professionals with bags of experience who will drive your business forward, add value and deliver a direct return on investment – all helped along with a sizeable dollop of ‘say it as it is’ Yorkshire common sense.
Whilst ADM are able to cover just about any area of marketing you care to think about, they had a gap in their team for someone who specialises in social media, and that’s where we come in!
We’re delighted to have formed a good old Yorkshire partnership with ADM Marketing and are really looking forward to working with them on a variety of projects.
The great thing about social media, is the ability to reach people on a very small budget!
Have you thought about using the “Events” tool on Facebook?
If you have the type of business where you want people to physically attend a certain event, do try out this tool. Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees.
As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience.
Why not give it a try and see what response you get. Remember Facebook is all about fostering interaction, and this could be a great way to start a conversation!
This isn’t the first time we’ve given this tip, but it is probably the most important so we’re going to bang the drum again.
If you haven’t got a social media presence, make it your number one priority in your plans for the start of 2018 to have one! Did you know over 60% of SMEs have made a sale using leads made via their social media.
Don’t miss out on potential great clients for the sake of not using social media. Nobody can choose to use your services if they can’t see you!
During our Tips on Tuesday segment we like to give as many helpful tips as possible surrounding digital marketing and social media. Today’s tip is a generic one covering all your social media channels.
If you have a social media presence, don’t forget to put your social media handles on your marketing literature!
Have them on your business cards, flyers, website etc. If you have a presence you want to use it and drive people to find you. Don’t make potential clients or customers work to find you. Make it easy for them and it will pay off!
January seems to be flying by at an alarming rate and we hope you’re putting into practice our advice from our new year series on Organisation. The first parts of the series can be found HERE (where we talk about organising your schedule), HERE (where we discuss allocating roles effectively) and HERE (where we look at reviewing your processes).
For today’s tip we’re advising you to make sure you ALWAYS find time to check social media for notifications.
We advise spending a few minutes each day just checking to see whether you have any notifications on your social media channels. This doesn’t need to be scheduled into your social media plan as it can be somewhat of a moveable feast, but its important that you regularly check and respond to those that need responding to.
You don’t want to miss out on potential clients by missing them contacting you on your social media.
We’ll be back next week with the final of our January tips .
As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.
Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review. Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right. A poor executed social media account can be as off-putting to potential customers as not having one at all.
Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same. If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!
Keep your content crisp and effective to be noticed.
We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.
For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.
Our very first tip of 2017 is…….organisation!
Take time in your first week of the year to have a think about your online presence. Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.
Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.
Ok, so another Facebook visit for today’s Tip on Tuesday but we think this is a really useful one after a client found they were having problems.
Our client wasn’t able to make changes to the Short Description section on their Facebook “About” page. Although they were trying to change the text, Facebook was not allowing them to input new text. We found the following methods which allows changes to be made: –
On your business page, selection the “About” section
Select “Page Info”
Select the edit icon for the section “Short Description”
Remove the current text.
Select “save changes”.
Refresh your browser
The “Short Description” section should now be removed and you will see a “write a short description for your page” which will allow you to input a new description.
Unfortunately a rather long-winded way of making small edits but we found copying and pasting into Word made the process much quicker!