We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Make sure you allocate roles effectively.  Use the talents of your staff and make sure they’re aware you want them to do regular social media updates.  Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t!  There’s no point being on social media if you’re not using it effectively.  Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.