Monthly Archives: February 2018

Tips on Tuesday

We have spoken at length the importance of having a social media strategy in place as part of your overall marketing strategy.

However that doesn’t mean that this strategy should be set in stone and never deviated from.

Strategy Pic

Don’t be afraid to try something spontaneous – remember with the various analytical tools available on social media channels, you can see which posts work and which aren’t so successful.

We use our social media strategy as a base; a starting point from which we create our online presence not a finite document.

Tips on Tuesday

When examining your social media performance, ask yourself how many people are talking about your brand voluntarily.

Image of all social media icons

Whether that’s be leaving reviews, recommending you on social media platforms or even responding to your social media posts it is an important way of ascertaining how your posts are working.

When posting ask yourself what value your posts will bring to other people, not what they can do for you.  By bringing value you will encourage people to follow and interact with you.