Monthly Archives: June 2021

Tips on Tuesday

Sometimes “short and sweet” is all you need!

Did you know 85% of Facebook videos are watched without sound? That means your immediate action needs to be to make your video offering compelling without audio.

Ensure any speech is subtitled – not only does this mean you can capture those watching in silence through choice, but also people with hearing impairments; accessibility of content is such good practice!

Make your videos short, fun and above all on brand; sharing your message by image only. Of course this is a challenge, but one that will be worth it!

Tips on Tuesday

Whenever you are new to social media as a method of promoting your business, of course the first thing you notice is how many followers or “likers” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

1500 interested followers who will engage with your content and share your content add way more value than 15000 followers with whom you have no relationship.

Try and shift your mindset from numbers to relationships!

Tips on Tuesday

Something that we have really noticed over the last year or so, is how the way people use LinkedIn is really changing – and not always for the better.

Over the next few weeks, we will be looking at some LinkedIn-specific tips to help you get the most out of the platform both on a personal level and as a business.

Our first port of call is to ask you to think about how you interact with people.  Of course, the main reason to be on LinkedIn is to extend your business contacts – however how you make those connections matters.  Instead of requesting a connection with the standard “I’d like to add you to my professional network,” add a personal message e.g., if you have previously met or have mutual connections – remind them, if you’re cold-messaging make an introduction and let them know why you’re interested in connecting.

No change to the standard wording looks like a connection without much thought; and people are increasingly declining this type of generic request.

Remember, you will get out of any platform what you choose to put in!

Tips on Tuesday

Did you know passive content consumption is still consumption?

In the last 30 days, the average Facebook user has shared only one post, whilst they have made five comments and liked 12 posts.  The stats clearly show that reach and reactions are more realistic goals for any of your social media content.

With the average user spending 34 minutes of their day on Facebook, ensure you are adding value to their usage by providing good quality, informative and interesting content.

Tips on Tuesday

Albert Einstein once said “Anyone who has never made a mistake has never tried anything new.”

As much of a cliché as it is, we are all human and we all make mistakes; and that goes for our social media performance too!

Instead of keeping quiet about your mistakes, embrace them and learn from them. Your followers will be delighted to learn you’re open to acknowledge when you haven’t got it quite right and how you’re going to make changes so that doesn’t happen again.

Far from a sign of weakness, acknowledging your errors is a really great part of a complete customer service.

Whilst we’ve often stated the importance of checking and re-checking your posts, grammatical and spelling errors will, on occasion, creep in. Rather than constant deleting and re-posting, especially if people have already engaged with your post, acknowledge you have noticed your error, have a laugh about it and move on (and try not to make the same mistake again!)